Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers. Let Mediaboom guide you. Schedule Your Free Consultation 6.

Resorts 84

Resorts Market Marketing Marketing Strategy 84

STAAH

MAY 2, 2023

Is your marketing strategy aligned to it? The booking can be via an OTA, your website or other travel companies. With 92% of the travellers relying on a review before making a booking, this is extremely important in your marketing strategy. Leverage the power of OTAs and metasearch. Have you heard about it?

Online Marketing 80

Online Marketing OTA Marketing Strategy Travel 80

STAAH

NOVEMBER 21, 2023

While OTAs undeniably hold sway, the true gold lies in harnessing the potential of direct bookings. Let’s explore some game-changing strategies that can propel your hotel towards a higher share of direct bookings. Unleash the Power of Email Marketing Your database is a treasure trove waiting to be explored.

Email Marketing 81

Email Marketing Upsell Marketing Strategy OTA 81

gcommerce

MARCH 25, 2024

Direct bookings not only help you reduce reliance on third-party online travel agencies (OTAs) but also allow you to establish a direct relationship with your guests, resulting in better customer satisfaction and increased profits. Send personalized emails with exclusive offers, seasonal promotions, and upcoming events.

OTA 59

OTA Email Marketing Digital Marketing Accommodation 59

STAAH

JULY 8, 2024

The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies. Tip: Optimise your Google My Business (GMB) listing.

Digital Marketing 52

Digital Marketing Accommodation Market Marketing 52

Travelboom Marketing

NOVEMBER 7, 2023

OTAs: At TravelBoom we like to think of the OTAs as a new business tool, not a set-and-forget way to fill empty rooms. Are you successfully converting your OTA bookings to direct guests? Is your percentage of OTA bookings in line with your goals? Reducing OTA commissions can be critical to success.

Hotel Marketing 96

Hotel Marketing Market Marketing OTA 96

MediaBoom

AUGUST 1, 2024

Email Marketing This year, global email marketing revenue will hit $12.33 People still send and receive just as many emails as ever. Of course, email marketing for hospitality and tourism is a valuable part of your campaign. You can rely on email to incentivize bookings and purchases.

Tourism 92

Tourism Market Marketing Hospitality 92

eZee Absolute

FEBRUARY 15, 2024

Let’s dive into the nitty-gritty of metasearch marketing and explore strategies to make your hotel stand out in this digital matchmaking game. According to PhocusWire , 45% of global unique visitors in travel come from metasearch engines, exceeding OTAs in the US. So, emphasize your competitive advantages!

Market 52

Market Marketing Email Marketing Marketing Strategy 52

Inn Quest

JUNE 13, 2023

By developing a deep understanding of their needs and desires, you can tailor your marketing efforts to resonate with them on a personal level. Remember, every target audience is unique and your marketing strategies should reflect that. Integrating them into a comprehensive marketing strategy ensures maximum reach and impact.

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Here’s why PPC should be an integral part of your hotel’s digital marketing strategy.

Digital Marketing 66

Digital Marketing Services Market Marketing 66

Little Hotelier

AUGUST 29, 2023

Here are some common advertising examples that can be used to market a bed and breakfast business. Advertising on online travel agents Creating a listing and a profile on OTAs such as Booking.com or Airbnb will bring a lot of online exposure for your B&B.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

Travelboom Marketing

FEBRUARY 21, 2024

Explore less expensive avenues, such as social media or email marketing to get the most bang for your buck. Learn how to create the perfect hotel marketing budget with our free guide. All Revenue is Good The illusion that all revenue is good is an irresponsible idea for hotel marketers to accept.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

Travelboom Marketing

DECEMBER 16, 2022

Plus, you can take social media marketing strategy to the next level through paid ads. Plus, you can take social media marketing strategy to the next level through paid ads. Promote Your New Hotel With Email Marketing When executed properly, email can often be a top revenue generating marketing channel for hotels.

OTA 52

OTA Hotels Branding Marketing 52

Up Hotel

DECEMBER 9, 2024

The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick. Please dont misunderstand, I do genuinely feel that OTAs have a part to play in the marketing mix.

ROI 40

ROI OTA Hotels Cost Per Click 40

gcommerce

AUGUST 27, 2024

Direct booking potential: Metasearch engines often facilitate direct bookings, which is a priority for luxury hotels aiming to reduce reliance on online travel agencies (OTAs) and retain higher margins. The symbiotic relationship The symbiotic relationship between revenue management and metasearch is where the magic happens.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

STAAH

NOVEMBER 22, 2022

The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. A planned approach to marketing helps you to set clear objective s. Let’s apply them now in your hotel marketing strategy: 1. Christmas).

Hotel Marketing 75

Hotel Marketing Market Marketing Hotels 75

Q4Launch

FEBRUARY 3, 2022

However, the others are important to consider when planning a marketing strategy to acquire and retain guests. Now you will be able to monitor them at any stage in the guest life cycle! This is where your marketing strategy comes back into play. Below is a complete list, from start to finish.

Marketing Strategy 52

Marketing Strategy Upsell Occupancy Hotels 52

Hotelogix

NOVEMBER 28, 2024

Understanding these fundamentals allows properties to develop more focused marketing strategies and tailored service offerings. Implementing Effective Targeting Strategies Digital Marketing Approaches The foundation of successful hotel targeting lies in creating personalized digital marketing campaigns for each segment.

Hotel Marketing 40

Hotel Marketing Market Marketing ROI 40

Little Hotelier

SEPTEMBER 22, 2024

Pub marketing is crucial for small operators because it helps drive foot traffic and creates a sense of excitement that can enhance the overall guest experience. A well-executed pub marketing strategy can make your pub a local hotspot, drawing both hotel guests and locals and incentivising overnight stays.

Market 52

Market Marketing Accommodation Events 52

MediaBoom

DECEMBER 20, 2024

Second, hospitality content marketing drives direct bookings by reducing reliance on Online Travel Agencies (OTAs). Highlighting this, the size of the global hospitality market emphasizes the growing importance of direct engagement. Learn how to elevate your email marketing.

Market 52

Market Marketing Hospitality ROI 52

Xotels

AUGUST 15, 2022

Email marketing. Mobile Search Engine Marketing SEM / PPC. Social media marketing / Travel 2.0. Are there any travel agency channels or forums out there that can help you attract these customer target markets? What is your approach to protecting your hotel from brand hijacking by OTA? Banner advertising.

Market 59

Market Marketing Hotels ROI 59

Cloudbeds

DECEMBER 17, 2024

Booking source Document the source profile of your guests, whether they booked via an OTA, a travel agent, or your direct booking site. This insight supports future marketing efforts. This includes email marketing initiatives or satisfaction surveys.

Market 40

Market Marketing Upsell Revenue 40

Cloudbeds

SEPTEMBER 18, 2024

Data analytics is the process of examining data sets to search for patterns, draw conclusions, support decision-making, and predict future market trends. For hotels, that involves collecting and analyzing data across various sources, including your hotel website, social media channels, online travel agencies (OTAs), surveys, and more.

Operations 40

Operations Revenue Management Occupancy Revenue 40

MediaBoom

AUGUST 5, 2024

Identify the Ideal Target Audience Identifying your target audience , the group of consumers most likely to become your customers is a vital part of a digital marketing strategy. Social Media Advertising Social media advertising is one of your hotel’s most cost-effective hospitality and tourism marketing strategies.

Display Ads 52

Display Ads Digital Marketing Consumer Hotels 52

Xotels

JULY 26, 2024

Direct Bookings: Loyalty programs encourage guests to book directly with you, saving you those hefty commissions paid to OTAs. Valuable Data: You gain valuable insights into your guests’ preferences, allowing you to tailor your services and marketing efforts. Engage them to discontinue your practice.

Yield Management 59

Yield Management Upsell Hotels Ancillary Revenue 59

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business 52

Business Revenue Hotels Occupancy 52

Hotelogix

OCTOBER 18, 2023

Your hotel invests in various marketing channels, such as online advertising, social media campaigns, search engine optimization (SEO), and email marketing. Sales and Distribution Costs 📙 Your hotel often collaborates with online travel agencies (OTAs), travel agents, and tour operators to reach a wider audience.

ROI 40

ROI Hotels Accommodation Marketing 40

Xotels

JULY 26, 2024

Direct Bookings: Loyalty programs encourage guests to book directly with you, saving you those hefty commissions paid to OTAs. Valuable Data: You gain valuable insights into your guests’ preferences, allowing you to tailor your services and marketing efforts. Engage them to discontinue your practice.

Yield Management 52

Yield Management Upsell Revenue Hotels 52

Travel Media Group

MARCH 1, 2023

I mean, you think about most of the places that your hotel has data, so your brand, if you’re, if you have a brand or your website OTAs, even places like TripAdvisor, and Google, it’s a lot of static information rates and availability your images from hopefully recent, but probably from a while ago. Jason Lee: A hundred percent.

Hotels 59

Hotels Marketing Market Travel 59