STAAH

JUNE 20, 2023

Understand your playing field and define your identity Travellers can turn to OTAs, social media or search engines to find and book a property that suits their travel needs. With hundreds of OTAs and countless social media channels, being present to everyone is not a realistic option. It is a great way to nurture past guests.

Digital Marketing 93

Digital Marketing Marketing Strategy OTA Email Marketing 93

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.

OTA 98

OTA Revenue Travel Sales 98

STAAH

AUGUST 29, 2023

Your target audience should define which channels you advertise on and which OTAs you partner with. Someone may get inspired by a friend’s social media post, while another begins the journey on an OTA or a search engine. Online Travel Agents OTAs are your billboards to acquire guests.

OTA 87

OTA Email Marketing Marketing Strategy Market 87

Hotel Speak

JULY 20, 2023

OTAs have transformed the way travelers book their accommodations. However, for hotels, these bookings come with their own set of challenges, as OTAs have a profound impact on the revenue of hotels. Usually, OTAs hide guests’ real email, address, and phone numbers to prevent hotels from reaching out directly for future bookings.

OTA 40

OTA Direct Marketing Marketing Market 40

Revinate

SEPTEMBER 21, 2023

In the perpetual quest to achieve greater market share, hoteliers constantly seek strategies to help them transcend the competition posed by online travel agencies (OTAs). This is where hotel data revenue can help.

Revenue 105

Revenue Market Share OTA Hotels 105

Experience Hotel

OCTOBER 19, 2017

Après des années de travail sur les OTA, je peux aujourd’hui mettre à jour les nombreuses astuces qu’ils utilisent et qui affectent directement les bénéfices de votre hôtel. Les OTA ont des budgets pratiquement illimités et vous écrasent de leur puissance. Ces astuces sont bien plus que de simples “trucs”. Ce sont vos revendeurs.

OTA 40

OTA Services Email Marketing Revenue 40

Hotelogix

SEPTEMBER 22, 2024

Online Travel Agencies (OTAs) are an essential part of the modern hotel industry, allowing hotels to reach a global audience and offering travelers the convenience of booking accommodations from anywhere, anytime. This article will explore these pros and cons of OTAs in detail:  What Are Online Travel Agencies?

OTA 52

OTA Travel Business Email Marketing 52

gcommerce

MARCH 25, 2024

Direct bookings not only help you reduce reliance on third-party online travel agencies (OTAs) but also allow you to establish a direct relationship with your guests, resulting in better customer satisfaction and increased profits. Send personalized emails with exclusive offers, seasonal promotions, and upcoming events.

OTA 59

OTA Email Marketing Digital Marketing Accommodation 59

STAAH

NOVEMBER 21, 2023

While OTAs undeniably hold sway, the true gold lies in harnessing the potential of direct bookings. Unleash the Power of Email Marketing Your database is a treasure trove waiting to be explored. Dive into email marketing to create exclusive flash sales that captivate your audience.

Email Marketing 81

Email Marketing Upsell Marketing Strategy OTA 81

STAAH

MAY 2, 2023

The booking can be via an OTA, your website or other travel companies. Email marketing, social media and blogs are a good channels to leverage at this stage of the travel funnel. Make sure your website is findable on the world wide web, i.e. search engine optimisation (SEO) and paid search marketing.

Online Marketing 81

Online Marketing OTA Marketing Strategy Travel 81

Travelboom Marketing

NOVEMBER 7, 2023

OTAs: At TravelBoom we like to think of the OTAs as a new business tool, not a set-and-forget way to fill empty rooms. Are you successfully converting your OTA bookings to direct guests? Is your percentage of OTA bookings in line with your goals? Reducing OTA commissions can be critical to success.

Hotel Marketing 96

Hotel Marketing Market Marketing OTA 96

STAAH

SEPTEMBER 12, 2023

Since they don’t come via intermediaries such as Online Travel Agents (OTAs), direct bookings are commission-free and prized by hoteliers far and wide for their profitability. Re-engage via remarketing and targeted email marketing. Follow this easy guide to ramp up your direct bookings. Show packages, but not 10!

OTA 85

OTA Hotels Email Marketing Market 85

STAAH

JULY 8, 2024

Leverage OTAs and Metasearch Engines Optimized Listings: Ensure your listings on Online Travel Agencies (OTAs) and metasearch engines are complete, accurate, and appealing. Email Marketing: Leverage your existing customer database for targeted email marketing campaigns.

Digital Marketing 52

Digital Marketing Accommodation Market Marketing 52

Cloudbeds

MAY 15, 2024

With rate parity in the hotel industry, if you sell a room on Booking.com for $100 per night, you will have to set the same rate on all other booking platforms, whether it’s other online travel agencies (OTAs) , metasearch engines, brick-and-mortar travel agents or your own website.

OTA 52

OTA Hotels Revenue Management Revenue 52

Experience Hotel

NOVEMBER 30, 2020

Je vous propose plutôt de profiter de cette période creuse pour vous concentrer sur l’avenir et pour vous former sur un enjeu capital de notre secteur, via ma nouvelle Masterclass : Comment baisser de 54 % vos commissions OTA, en 15 minutes par jour ? Vous vous demandez pourquoi vous payez tant de commissions aux OTA ?

OTA 52

OTA Email Marketing Market Marketing 52

Amadeus Hospitality

MAY 20, 2024

Challenge Before 2021, the resort faced rate parity issues, where prices for similar rooms varied across different platforms, including OTAs and third-party channels. The Amadeus sales team noticed a decrease in direct bookings from metasearch and an increase in bookings from OTAs, which did not align with the balance desired.

Revenue 59

Revenue OTA Resorts Email Marketing 59

Little Hotelier

OCTOBER 8, 2024

This strong connection also promotes direct bookings, reducing the need for OTAs (online travel agencies) and saving on commission fees. It’s particularly valuable when larger competitors rely heavily on mass marketing and OTA bookings, making it harder for smaller properties to attract first-time guests.

OTA 52

OTA Services Revenue Occupancy 52

Little Hotelier

DECEMBER 4, 2023

Whether the bookings are via OTA or direct channels, everything happens quickly, accurately and automatically. Little Hotelier’s email marketing system automatically sends booking confirmations and thank-you notes to guests. human error is greatly reduced.” Technology has definitely made our lives much easier.

Email Marketing 52

Email Marketing Accommodation OTA Shopping 52

MediaBoom

AUGUST 23, 2024

Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales. Secure your exclusive, free consultation with our luxury marketing experts today. Let Mediaboom guide you.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

Experience Hotel

JULY 15, 2022

Dans le secteur de l’hôtellerie, les réservations en direct sont adressées directement à l’hôtel, et qui ne provient donc pas d’un OTA. C’est souvent sur les OTAs que les visiteurs vous découvrent, et il est donc important d’y être de façon efficiente. Si nous ne pouvons pas lutter contre ça, nous pouvons en tirer parti !

OTA 52

OTA Email Marketing Services Marketing 52

Cloudbeds

FEBRUARY 15, 2023

For example, if you found that your GAC for OTA bookings is 41%, whereas your GAC for direct bookings is 7%, where would you want to prioritize bookings? GAC comparisons by channel can help guide your marketing and acquisition strategy. And would you factor in wages for marketing staff? Merchant model.

OTA 52

OTA Cost Per Click Revenue Marketing 52

gcommerce

MAY 22, 2023

General Hotel Marketing FAQs Why is booking direct better than letting the OTAs (Online Travel Agencies) do all the work? Competing against the OTAs can be a daunting task with their multi-million-dollar budgets, loyalty programs, and great online booking experience, but for all hotels, it is worth the fight.

Digital Marketing 72

Digital Marketing Market Marketing Hotels 72

MediaBoom

AUGUST 1, 2024

Email Marketing This year, global email marketing revenue will hit $12.33 People still send and receive just as many emails as ever. Of course, email marketing for hospitality and tourism is a valuable part of your campaign. You can rely on email to incentivize bookings and purchases.

Tourism 94

Tourism Market Marketing Hospitality 94

eZee Absolute

FEBRUARY 15, 2024

According to PhocusWire , 45% of global unique visitors in travel come from metasearch engines, exceeding OTAs in the US. Now that you see the endless benefits, let’s dive into how metasearch engines can transform your hotel’s marketing game. It’s bound to catch their attention and prompt them to explore further.

Market 52

Market Marketing Email Marketing Marketing Strategy 52

MediaBoom

DECEMBER 11, 2024

Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings.

Marketing Strategy 63

Marketing Strategy Hotel Marketing Market Marketing 63

Travelboom Marketing

FEBRUARY 21, 2024

Explore less expensive avenues, such as social media or email marketing to get the most bang for your buck. Learn how to create the perfect hotel marketing budget with our free guide. All Revenue is Good The illusion that all revenue is good is an irresponsible idea for hotel marketers to accept.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

Up Hotel

DECEMBER 9, 2024

The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick. Please dont misunderstand, I do genuinely feel that OTAs have a part to play in the marketing mix.

ROI 40

ROI OTA Hotels Cost Per Click 40

Experience Hotel

OCTOBER 22, 2024

Les campagnes marketing automatisées se révèlent être une solution efficace pour atteindre cet objectif. Elles permettent non seulement d’établir une relation directe et personnalisée avec les clients mais aussi de réduire la dépendance aux OTAs et leurs commissions.

Market 52

Market Marketing OTA Email Marketing 52

Experience Hotel

JANUARY 26, 2023

Comment récupérer les adresses e-mails clients qui réservent dans votre hôtel via les OTAs ? Dans cette étude ce cas… Nous vous racontons comment un hôtel à récolté 695 adresses e-mail vérifiées en quelques mois, et est passé de 20 à 60% de taux de récupération des adresses e-mails des clients.

OTA 52

OTA Email Marketing Market Marketing 52

Travelboom Marketing

DECEMBER 16, 2022

Plus, you can take social media marketing strategy to the next level through paid ads. Promote Your New Hotel With Email Marketing When executed properly, email can often be a top revenue generating marketing channel for hotels. Check out the top 5 email marketing trends for 2023.

OTA 52

OTA Hotels Branding Marketing 52

Little Hotelier

MAY 31, 2023

A hotel internet marketing strategy can span a number of marketing channels, including search engine optimisation (SEO), paid ads, email marketing and social media. Hotel digital marketing vs hotel online marketing and hotel internet marketing A variety of terms are used to describe digital marketing for hotels.

Digital Marketing 98

Digital Marketing Market Marketing Marketing Strategy 98

gcommerce

FEBRUARY 13, 2023

Must-Have Hotel Marketing Channels in an Economic Downturn: Metasearch (Google Hotel Ads, TripAdvisor, Kayak, Trivago, etc.) Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. OTAs are pushing hard to regain their footing.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

MediaBoom

MARCH 14, 2024

Email Marketing Email marketing remains a powerful tool for hotels, allowing them to maintain direct communication with past, present, and potential guests. Sending these messages immediately after their stay Here’s how email marketing can be leveraged effectively in the hospitality industry.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

Inn Quest

JUNE 13, 2023

Leverage Digital Marketing Channels: In today’s digital age, leveraging various digital marketing channels is essential for a successful hotel marketing campaign. According to a study by Skift, 79% of travellers conduct online research before making a hotel reservation.

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

SiteMinder

JUNE 5, 2024

Track and optimise performance : Use email marketing tools to track open rates, click-through rates, and conversion rates. Make sure to have other possible goals in your email marketing campaigns, such as clicking through to content, sharing a review, or another behaviour that shows they’re engaging with your brand and its newsletter.

Email Marketing 52

Email Marketing Hotels Market Marketing 52

Travelboom Marketing

MAY 24, 2024

Strategic Distribution Channels A hotel can expand its visibility and increase profits by selling rooms through a variety of channels, like direct booking platforms, online travel agents (OTAs), and metasearch engines. Automated pricing and AI-based optimization help hotel brands do more with limited staff.

Revenue Management 52

Revenue Management Revenue Management Cost Per Click 52

SiteMinder

NOVEMBER 22, 2023

Making sure your OTA profile is optimised and managing your online reviews are two vital tasks you need to perform. While OTAs may take the lion’s share of website traffic, family and friends exert an equal amount of influence on traveller decision-making. Another factor, which is just as important, is your presence on OTAs.

Hotels 100

Hotels Travel OTA Revenue 100