STAAH

JUNE 20, 2023

Understand your playing field and define your identity Travellers can turn to OTAs, social media or search engines to find and book a property that suits their travel needs. With hundreds of OTAs and countless social media channels, being present to everyone is not a realistic option. It is a great way to nurture past guests.

Digital Marketing 98

Digital Marketing Marketing Strategy Email Marketing OTA 98

Experience Hotel

SEPTEMBER 6, 2022

Cela fait plusieurs années maintenant que les OTAs ne donnent plus aux hôteliers accès aux mails de leurs clients. Pourquoi récupérer les mails de vos clients OTAs ? Comment récupérer les mails de vos clients OTAs ? Tout est dans le titre ! En revanche, ils fournissent des “Alias” au format “@guestbooking”, etc.

OTA 52

OTA Services Email Marketing Marketing 52

Experience Hotel

FEBRUARY 22, 2019

Roberto (hôtels Chouette et Le Sénat ) m ’a demandé « Comment faire pour récupérer un maximum d’adresses e-mails de la clientèle OTA ». Notre rubrique « La question des hébergeurs » continue… Voici la deuxième vidéo ! Je lui réponds aujourd’hui et vous en fais tous profiter bien sûr.

OTA 52

OTA Email Marketing Marketing Market 52

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.

OTA 98

OTA Revenue Sales Hotels 98

Revinate

SEPTEMBER 21, 2023

In the perpetual quest to achieve greater market share, hoteliers constantly seek strategies to help them transcend the competition posed by online travel agencies (OTAs). This is where hotel data revenue can help.

Revenue 105

Revenue Market Share OTA Hotels 105

Hotel Speak

JULY 20, 2023

OTAs have transformed the way travelers book their accommodations. However, for hotels, these bookings come with their own set of challenges, as OTAs have a profound impact on the revenue of hotels. Usually, OTAs hide guests’ real email, address, and phone numbers to prevent hotels from reaching out directly for future bookings.

OTA 40

OTA Direct Marketing Marketing Market 40

Experience Hotel

OCTOBER 19, 2017

Après des années de travail sur les OTA, je peux aujourd’hui mettre à jour les nombreuses astuces qu’ils utilisent et qui affectent directement les bénéfices de votre hôtel. Les OTA ont des budgets pratiquement illimités et vous écrasent de leur puissance. Ces astuces sont bien plus que de simples “trucs”. Ce sont vos revendeurs.

OTA 40

OTA Services Email Marketing Revenue 40

STAAH

NOVEMBER 21, 2023

While OTAs undeniably hold sway, the true gold lies in harnessing the potential of direct bookings. Unleash the Power of Email Marketing Your database is a treasure trove waiting to be explored. Dive into email marketing to create exclusive flash sales that captivate your audience.

Email Marketing 104

Email Marketing Upsell Marketing Strategy OTA 104

Hotelogix

SEPTEMBER 22, 2024

Online Travel Agencies (OTAs) are an essential part of the modern hotel industry, allowing hotels to reach a global audience and offering travelers the convenience of booking accommodations from anywhere, anytime. This article will explore these pros and cons of OTAs in detail:  What Are Online Travel Agencies?

OTA 52

OTA Travel Business Email Marketing 52

STAAH

MAY 2, 2023

The booking can be via an OTA, your website or other travel companies. Email marketing, social media and blogs are a good channels to leverage at this stage of the travel funnel. Make sure your website is findable on the world wide web, i.e. search engine optimisation (SEO) and paid search marketing.

Online Marketing 98

Online Marketing OTA Marketing Strategy Travel 98

gcommerce

APRIL 22, 2025

On February 20th, Google officially sunset its commission-based bidding strategy for Google Hotel Ads, leaving properties across the globe faced with the difficult decision of whether or not to fund their own Google Hotel Ads program or go dark and let the OTAs gobble up revenue share. What if there were a better option?

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STAAH

SEPTEMBER 12, 2023

Since they don’t come via intermediaries such as Online Travel Agents (OTAs), direct bookings are commission-free and prized by hoteliers far and wide for their profitability. Re-engage via remarketing and targeted email marketing. Follow this easy guide to ramp up your direct bookings. Show packages, but not 10!

OTA 104

OTA Hotels Email Marketing Market 104

Hotelogix

JANUARY 19, 2025

Online Presence: Pictures That Speak Volumes Your website and OTA listings are your hotel’s digital storefront. Hospitality Net reports that listings with professional photos experience up to 93% higher engagement on OTAs. Email Marketing: The Personal Touch Email remains one of the most effective tools for guest engagement.

Hotel Marketing 40

Hotel Marketing Market Marketing Hotels 40

gcommerce

MAY 22, 2023

General Hotel Marketing FAQs Why is booking direct better than letting the OTAs (Online Travel Agencies) do all the work? Competing against the OTAs can be a daunting task with their multi-million-dollar budgets, loyalty programs, and great online booking experience, but for all hotels, it is worth the fight.

Digital Marketing 97

Digital Marketing Market Marketing Hotels 97

gcommerce

MARCH 25, 2024

Direct bookings not only help you reduce reliance on third-party online travel agencies (OTAs) but also allow you to establish a direct relationship with your guests, resulting in better customer satisfaction and increased profits. Send personalized emails with exclusive offers, seasonal promotions, and upcoming events.

Email Marketing 59

Email Marketing OTA Digital Marketing Accommodation 59

Travelboom Marketing

NOVEMBER 7, 2023

OTAs: At TravelBoom we like to think of the OTAs as a new business tool, not a set-and-forget way to fill empty rooms. Are you successfully converting your OTA bookings to direct guests? Is your percentage of OTA bookings in line with your goals? Reducing OTA commissions can be critical to success.

Hotel Marketing 96

Hotel Marketing Market Marketing OTA 96

MediaBoom

DECEMBER 11, 2024

Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings.

Marketing Strategy 93

Marketing Strategy Hotel Marketing Market Marketing 93

STAAH

JULY 8, 2024

Leverage OTAs and Metasearch Engines Optimized Listings: Ensure your listings on Online Travel Agencies (OTAs) and metasearch engines are complete, accurate, and appealing. Email Marketing: Leverage your existing customer database for targeted email marketing campaigns.

Digital Marketing 52

Digital Marketing Accommodation Market Marketing 52

Cloudbeds

MAY 15, 2024

With rate parity in the hotel industry, if you sell a room on Booking.com for $100 per night, you will have to set the same rate on all other booking platforms, whether it’s other online travel agencies (OTAs) , metasearch engines, brick-and-mortar travel agents or your own website.

OTA 52

OTA Hotels Revenue Management Revenue 52

Experience Hotel

NOVEMBER 30, 2020

Je vous propose plutôt de profiter de cette période creuse pour vous concentrer sur l’avenir et pour vous former sur un enjeu capital de notre secteur, via ma nouvelle Masterclass : Comment baisser de 54 % vos commissions OTA, en 15 minutes par jour ? Vous vous demandez pourquoi vous payez tant de commissions aux OTA ?

OTA 52

OTA Email Marketing Marketing Market 52

Hotelogix

NOVEMBER 28, 2024

Implementing Effective Targeting Strategies Digital Marketing Approaches The foundation of successful hotel targeting lies in creating personalized digital marketing campaigns for each segment.

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

Little Hotelier

DECEMBER 4, 2023

Whether the bookings are via OTA or direct channels, everything happens quickly, accurately and automatically. Little Hotelier’s email marketing system automatically sends booking confirmations and thank-you notes to guests. human error is greatly reduced.” Technology has definitely made our lives much easier.

Email Marketing 52

Email Marketing Accommodation OTA Shopping 52

Little Hotelier

OCTOBER 8, 2024

This strong connection also promotes direct bookings, reducing the need for OTAs (online travel agencies) and saving on commission fees. It’s particularly valuable when larger competitors rely heavily on mass marketing and OTA bookings, making it harder for smaller properties to attract first-time guests.

OTA 52

OTA Services Revenue Occupancy 52

MediaBoom

AUGUST 23, 2024

Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales. Secure your exclusive, free consultation with our luxury marketing experts today. Let Mediaboom guide you.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

Amadeus Hospitality

MAY 20, 2024

Challenge Before 2021, the resort faced rate parity issues, where prices for similar rooms varied across different platforms, including OTAs and third-party channels. The Amadeus sales team noticed a decrease in direct bookings from metasearch and an increase in bookings from OTAs, which did not align with the balance desired.

Revenue 55

Revenue OTA Resorts Email Marketing 55

Experience Hotel

JULY 15, 2022

Dans le secteur de l’hôtellerie, les réservations en direct sont adressées directement à l’hôtel, et qui ne provient donc pas d’un OTA. C’est souvent sur les OTAs que les visiteurs vous découvrent, et il est donc important d’y être de façon efficiente. Si nous ne pouvons pas lutter contre ça, nous pouvons en tirer parti !

OTA 52

OTA Email Marketing Services Market 52

Cloudbeds

FEBRUARY 15, 2023

For example, if you found that your GAC for OTA bookings is 41%, whereas your GAC for direct bookings is 7%, where would you want to prioritize bookings? GAC comparisons by channel can help guide your marketing and acquisition strategy. And would you factor in wages for marketing staff? Merchant model.

OTA 52

OTA Cost Per Click Revenue Marketing 52

MediaBoom

AUGUST 1, 2024

Email Marketing This year, global email marketing revenue will hit $12.33 People still send and receive just as many emails as ever. Of course, email marketing for hospitality and tourism is a valuable part of your campaign. You can rely on email to incentivize bookings and purchases.

Tourism 94

Tourism Market Marketing Hospitality 94

TravelNet

MARCH 19, 2025

Assuming youve been quietly accumulating email subscribers over the years, this is where those leads can really start to pay off. Direct bookings offer better margins for you while guests pay the same as or less than the OTAs. Plus, each successfully delivered email improves the chances of them seeing the next one.

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Experience Hotel

OCTOBER 22, 2024

Les campagnes marketing automatisées se révèlent être une solution efficace pour atteindre cet objectif. Elles permettent non seulement d’établir une relation directe et personnalisée avec les clients mais aussi de réduire la dépendance aux OTAs et leurs commissions.

Market 52

Market Marketing OTA Email Marketing 52

MediaBoom

DECEMBER 20, 2024

Second, hospitality content marketing drives direct bookings by reducing reliance on Online Travel Agencies (OTAs). Highlighting this, the size of the global hospitality market emphasizes the growing importance of direct engagement. Learn how to elevate your email marketing.

Market 52

Market Marketing Hospitality ROI 52

Experience Hotel

JANUARY 26, 2023

Comment récupérer les adresses e-mails clients qui réservent dans votre hôtel via les OTAs ? Dans cette étude ce cas… Nous vous racontons comment un hôtel à récolté 695 adresses e-mail vérifiées en quelques mois, et est passé de 20 à 60% de taux de récupération des adresses e-mails des clients.

OTA 52

OTA Email Marketing Marketing Market 52

eZee Absolute

FEBRUARY 15, 2024

According to PhocusWire , 45% of global unique visitors in travel come from metasearch engines, exceeding OTAs in the US. Now that you see the endless benefits, let’s dive into how metasearch engines can transform your hotel’s marketing game. It’s bound to catch their attention and prompt them to explore further.

Market 52

Market Marketing Email Marketing Marketing Strategy 52

Travelboom Marketing

DECEMBER 16, 2022

Plus, you can take social media marketing strategy to the next level through paid ads. Promote Your New Hotel With Email Marketing When executed properly, email can often be a top revenue generating marketing channel for hotels. Check out the top 5 email marketing trends for 2023.

OTA 52

OTA Hotels Branding Marketing 52

Little Hotelier

MAY 31, 2023

A hotel internet marketing strategy can span a number of marketing channels, including search engine optimisation (SEO), paid ads, email marketing and social media. Hotel digital marketing vs hotel online marketing and hotel internet marketing A variety of terms are used to describe digital marketing for hotels.

Digital Marketing 98

Digital Marketing Market Marketing Marketing Strategy 98

gcommerce

FEBRUARY 13, 2023

Must-Have Hotel Marketing Channels in an Economic Downturn: Metasearch (Google Hotel Ads, TripAdvisor, Kayak, Trivago, etc.) Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. OTAs are pushing hard to regain their footing.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

Travelboom Marketing

FEBRUARY 21, 2024

Explore less expensive avenues, such as social media or email marketing to get the most bang for your buck. Learn how to create the perfect hotel marketing budget with our free guide. All Revenue is Good The illusion that all revenue is good is an irresponsible idea for hotel marketers to accept.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52