Inn Quest

JUNE 13, 2023

Leverage Digital Marketing Channels: In today’s digital age, leveraging various digital marketing channels is essential for a successful hotel marketing campaign. Monitor metrics such as website traffic, conversion rates, social media engagement and return on investment (ROI).

Hotel Marketing 56

Hotel Marketing Marketing Market Digital Marketing 56

Travelboom Marketing

FEBRUARY 21, 2024

Explore less expensive avenues, such as social media or email marketing to get the most bang for your buck. Learn how to create the perfect hotel marketing budget with our free guide. Efficient spending, audience targeting, and measuring ROI matter much more than sheer expenditure.

Hotel Marketing 52

Hotel Marketing Marketing Market Digital Marketing 52

Cloudbeds

FEBRUARY 15, 2023

For example, if you found that your GAC for OTA bookings is 41%, whereas your GAC for direct bookings is 7%, where would you want to prioritize bookings? GAC comparisons by channel can help guide your marketing and acquisition strategy. And would you factor in wages for marketing staff? Merchant model.

OTA 52

OTA Cost Per Click Revenue Marketing 52

Travel Media Group

DECEMBER 12, 2018

In saying that, if this is your first time implementing some of these traditional avenues of advertising, I would caution you to really have a system in place to be able to track your ROI. Put in a rate code in your pms to make sure that you're getting a solid ROI. Collect those coupons at the front desk.

Marketing 52

Marketing Market ROI Occupancy 52

Hotelogix

NOVEMBER 28, 2024

Implementing Effective Targeting Strategies Digital Marketing Approaches The foundation of successful hotel targeting lies in creating personalized digital marketing campaigns for each segment. Track performance metrics regularly and adjust allocations based on results.

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

MediaBoom

MARCH 14, 2024

Cost-Effective with Measurable ROI A major benefit of PPC advertising lies in its economic efficiency. This data-driven approach enables continuous optimization, ensuring the highest possible return on investment (ROI). However, modern travelers prioritize the experience they’ll have when booking a hotel.

Digital Marketing 66

Digital Marketing Services Marketing Market 66

MediaBoom

DECEMBER 20, 2024

Second, hospitality content marketing drives direct bookings by reducing reliance on Online Travel Agencies (OTAs). Highlighting this, the size of the global hospitality market emphasizes the growing importance of direct engagement. Learn how to elevate your email marketing.

Marketing 52

Marketing Market Hospitality ROI 52

Xotels

AUGUST 15, 2022

How will we collect more emails, mobile phone numbers, and FaceBook connections to be able to directly engage with our guests? How will we attract our different client target markets and niche guest segments. How will we measure the effect and ROI of all our marketing actions? Email marketing.

Market 59

Market Marketing Hotels ROI 59

Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Marketing Market 40

Hotelogix

OCTOBER 18, 2023

This figure helps your hotel evaluate the return on investment (ROI) from your marketing initiatives and operational enhancements. You can direct your resources toward the most effective avenues by identifying which channels or strategies yield the highest returns on investment (ROI). 

ROI 40

ROI Hotels Accommodation Marketing 40

Experience Hotel

JULY 19, 2024

Outils et techniques pour automatiser la communication avec les clients à chaque étape de leur parcours Pour automatiser la communication avec vos clients, utilisez des outils comme les systèmes de gestion de la relation client (CRM) et les plateformes d’email marketing.

Services 52

Services OTA Marketing Market 52

MediaBoom

AUGUST 5, 2024

The Role of OTAs: Collaborate with online travel agencies to reach a wider audience and leverage their marketing expertise. Measuring Advertising Effectiveness: Continuously monitor and analyze campaign performance to identify areas for improvement and optimize ROI. How can we advertise our hotel? Need Expert Guidance?

Display Ads 52

Display Ads Digital Marketing Consumer Hotels 52

Cloudbeds

SEPTEMBER 18, 2024

Data analytics is the process of examining data sets to search for patterns, draw conclusions, support decision-making, and predict future market trends. For hotels, that involves collecting and analyzing data across various sources, including your hotel website, social media channels, online travel agencies (OTAs), surveys, and more.

Operations 40

Operations Revenue Management Occupancy Revenue 40

Experience Hotel

NOVEMBER 15, 2024

De plus, certains outils comme le CRM Expérience, propose un système de tracking avancé permettant de mesurer le ROI (retour sur investissement) d’une campagne. Enfin, le taux de conversion permet de savoir combien de lecteurs ont répondu à un CTA pour effectuer une action souhaitée, comme une réservation.

Marketing 52

Marketing Market Services Email Marketing 52