MediaBoom

AUGUST 1, 2024

Email Marketing This year, global email marketing revenue will hit $12.33 People still send and receive just as many emails as ever. Of course, email marketing for hospitality and tourism is a valuable part of your campaign. You can rely on email to incentivize bookings and purchases.

Tourism 94

Tourism Market Marketing Hospitality 94

STAAH

AUGUST 29, 2023

To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. Upsell with Vouchers Vouchers are a great revenue source for hoteliers who can work away in the background on your website and email channel. What do they look like?

OTA 89

OTA Email Marketing Marketing Strategy Marketing 89

Catala Consulting

JANUARY 9, 2024

Although simple, this formula is incredibly insightful, offering a transparent view of the efficacy of marketing endeavours. Effective Strategies for CAC Optimization Targeted Marketing Approaches Customizing marketing initiatives for specific customer segments can notably reduce CAC.

Hotel Marketing 52

Hotel Marketing Market Marketing Real Estate 52

SiteMinder

AUGUST 1, 2024

SiteMinder’s platform empowers you to execute your hotel business plan seamlessly and drive revenue growth. Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision.

Business 52

Business Revenue Hotels Occupancy 52

Xotels

JUNE 2, 2023

While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient. IHG calls it ‘Your Rate by IHG Rewards’ and claims to have increased their digital revenues by 7% and mobile revenues by 32% as a result.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Inn Quest

JULY 10, 2023

This informative blog delves into the world of hotel market segmentation strategy, exploring real-world tactics, methods and actionable tips to help connect hotels with their ideal guests. Continue reading to learn how to identify, analyze and reach your target market like a seasoned hotelier using our guide.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. It drives bookings, increases brand awareness and boosts revenue. Or enhance brand visibility in your target market? These goals should be specific, measurable, attainable, relevant, and time-bound (SMART).

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

Xotels

AUGUST 15, 2022

Get a clear overview of what drove revenues each day. Perform displacement calculations on all segments, channels, and accounts to uncover hidden revenue potential. Hotels in vacation markets for many have been influenced (indoctrinated) by tour operators on how to manage their property. Hold on, it gets even funnier.

Marketing 59

Marketing Market Hotels ROI 59

Little Hotelier

AUGUST 29, 2023

What is bed and breakfast marketing? Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. Marketing your bed and breakfast is the only way to consistently get bookings and earn revenue.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

MediaBoom

MARCH 14, 2024

Explore how these 15 services can elevate your property’s online presence, drawing in more visitors and boosting revenue: 1. This direct interaction not only boosts your revenue by cutting out the middleman but also allows you to establish a direct line of communication with your guests from the outset.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

SiteMinder

APRIL 11, 2024

Medium sized hotel brands can grow a significant revenue stream by promoting their Airbnb listings , considering how popular the platform is among travellers. Yes, hotels can advertise on Airbnb by listing their rooms or properties on the platform, much like individual hosts do with their accommodations.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

Cloudbeds

MARCH 15, 2023

They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger. Different types of bookings will bring you varying amounts of revenue and profit.

OTA 98

OTA Revenue Travel Hotels 98

gcommerce

FEBRUARY 13, 2023

This type of model covers the up-front media required to run campaigns and you pay a commission net revenue (after cancellations). Paid Search For the last 2 decades, paid search has been the leading digital marketing channel for hotels and resorts and over that time Cost-Per-Clicks (CPCs) have had peaks and valleys.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

MediaBoom

JULY 5, 2023

Customized to the hotel’s target audience, location, and services, the plan contains key elements such as identifying the target market, brand positioning, and creating an online presence. Email Marketing Email marketing keeps your guests updated about your hotel’s special promotions, events, and news.

Hotel Marketing 82

Hotel Marketing Market Marketing Marketing Strategy 82

MediaBoom

JUNE 20, 2023

Digital content marketing is a tool that helps businesses attract potential customers from their target markets using a myriad of tools, including videos, photos, audio, blog content, and more. With the right strategy, it can help brands optimize their conversion rates, increase revenue, and build brand awareness.

Market 52

Market Marketing Digital Marketing Marketing Strategy 52

MediaBoom

AUGUST 23, 2024

Secure your exclusive, free consultation with our luxury marketing experts today. Email Marketing and Automation Email marketing remains a powerful tool for building relationships with potential and existing guests. Social Media Marketing and Content Creation Social media is your resort’s virtual living room.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

Hotel Speak

MAY 9, 2023

This data can include guest preferences, booking history, and guest feedback, which can be used to personalise the guest experience, offer targeted promotions, and improve guest loyalty (read more on the importance of capturing hotel guest data ). Setting clear objectives and prioritising the highest drivers of revenue is the way to go.

Hotels 59

Hotels Upsell Revenue Marketing 59

MediaBoom

JUNE 27, 2023

A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. It outlines specific marketing objectives, target markets, positioning, and tactics to achieve these goals.

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52

MediaBoom

SEPTEMBER 21, 2023

Targeted acquisition refers to dividing your target audience based on different metrics. This allows you to create a targeted marketing strategy for each group. Ranking well in search engine results can increase your website traffic and turn prospects into clients, which in turn translates into revenue.

Market 76

Market Marketing Marketing Strategy Business 76

MediaBoom

MARCH 15, 2024

National Keywords: Understand the distinction between local and national keywords, targeting broader audiences across the country or internationally. Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market. Adapt SEO strategy to capture national search traffic effectively.

Hotels 92

Hotels Accommodation Target Marketing Business 92

MediaBoom

APRIL 5, 2024

By engaging these potential travelers during their research phase, travel marketing effectively drives interest, bookings, and revenue for the tourism industry, making it a critical strategy for businesses looking to capitalize on digital consumer behavior. Are you aiming to engage those ready to discover new destinations?

Marketing Strategy 88

Marketing Strategy Market Marketing Travel 88

MediaBoom

MARCH 9, 2023

Partnering with an influencer can mean big business for your hospitality company and lots of revenue for the area as a whole. Online ads run the gamut from email ads to video ads, social media ads, native ads, affiliate ads, and display ads. We can’t stress enough the importance of budgeting for online ads.

Market 59

Market Marketing Tourism Marketing Strategy 59

Hotelier Magazine

JANUARY 24, 2024

Not only do [these two systems] manage our customer relationships as far as maintaining contact information, email data bases, and email-marketing software, they do all of our online relationship management by monitoring review sites, which let the properties know when they have a review so they can engage appropriately.”

Business 59

Business Hospitality Email Marketing Management 59