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As Brisbane rises as a leading destination for both MICE and sporting events, the hotel’s renovation comes at the perfect time to capitalise on these thriving sectors. Event planners can fully utilise these tools with the assistance of an onsite event staging manager, elevating both small and large gatherings.
Skift Take: OpenAIs new autonomous digital assistant is an early glimpse of what travel leaders have been waiting for and warning against since ChatGPT was first released. Justin Dawes Read the Complete Story On Skift
This is gained through the majority of individual days holding higher occupancy and not attributed to an event outlier, CoStar said. Projections for January show performance is tracking ahead of the same time last year with a 6-percentage point difference to 2024, at 54% to 48%.
Skift Take: In 2024, tourism pivoted to Live Tourism, with travelers chasing events and moments over destinations. Emotional, communal experiences dominated itineraries, transforming how brands package, promote, and deliver travel. Sarah Kopit Read the Complete Story On Skift
However, there is also strong evidence which points to the contrary - 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. What’s the verdict?
Skift Take: Traveling for music, sports, natural wonders – the experiences we share with others are a powerful force for connecting the world. We call it Live Tourism. Rafat Ali Read the Complete Story On Skift
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