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Understanding event sponsorship as a marketing tool

Hospitality Net

Event sponsorship positions your brand and message in the spotlight of the people that matter. With events teams expecting a 10% increase in attendees this year and 86.4% of organizers planning to maintain or increase their events in 2024, in-person events are thriving.

Events 278
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NSW budget: boost for tourism, events and nightlife

Hotel Management

The New South Wales government has vowed to increase support for tourism, nightlife and major events in the state budget, announced on Tuesday, marking a positive outcome for the hotel sector, according to Accommodation Australia NSW General Manager, Stacey McBride. Any investment in events is an investment in the visitor economy.”

Events 289
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Ask Skift: Do Sporting Events Boost Tourism?

Skift Blog

Skift Take: Many destinations believe hosting major sporting events can help increase tourism. We looked into several examples. Rashaad Jorden Read the Complete Story On Skift

Events 299
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There’s a Boom in Smaller Meetings and Events – Hotels Are Adjusting

Skift Blog

Skift Take: Hotels have been warning of soft demand in general, but when it comes to meetings and events, it's "very, very strong" (to quote Hilton's CEO). One travel management firm told us they've doubled staff to capture the business. — Lex Haris Read the Complete Story On Skift

Events 321
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Cold Calling Tips and Tricks

However, there is also strong evidence which points to the contrary - 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. What’s the verdict?

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Knowland: Louisville Doubles Year-Over-Year Event Volume Growth

Lodging

ARLINGTON, Virginia—Knowland reported that while Philadelphia led in the top 25 markets, Louisville, Kentucky, doubled year-over-year (YOY) event volume growth, hitting 94.9 This is the fifth month Louisville has ranked in the top five secondary markets this year.

Events 264
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Responsible Meetings & Events by Kempinski: A Sustainable Toolkit for the Global Events Industry

Hospitality Net

Kempinski Hotels has celebrated the latest milestone on its journey to a more sustainable future with the launch of Responsible Meetings & Events by Kempinski, empowering meeting planners and organisers to assess and reduce the environmental impact of events.

Events 246