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Understanding event sponsorship as a marketing tool

Hospitality Net

Event sponsorship positions your brand and message in the spotlight of the people that matter. With events teams expecting a 10% increase in attendees this year and 86.4% of organizers planning to maintain or increase their events in 2024, in-person events are thriving.

Events 278
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Responsible Meetings & Events by Kempinski: A Sustainable Toolkit for the Global Events Industry

Hospitality Net

Kempinski Hotels has celebrated the latest milestone on its journey to a more sustainable future with the launch of Responsible Meetings & Events by Kempinski, empowering meeting planners and organisers to assess and reduce the environmental impact of events.

Events 246
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Event Tourism: How Music, Sport, and Film Shape Destinations

Hospitality Net

From Taylor Swift’s record-breaking concert tours to Mega-Sports events and the surge of screen tourism inspired by hit shows like HBO’s The White Lotus, these phenomena are transforming travel patterns worldwide.

Events 242
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Knowland: Louisville Doubles Year-Over-Year Event Volume Growth

Lodging

ARLINGTON, Virginia—Knowland reported that while Philadelphia led in the top 25 markets, Louisville, Kentucky, doubled year-over-year (YOY) event volume growth, hitting 94.9 This is the fifth month Louisville has ranked in the top five secondary markets this year.

Events 264
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Cold Calling Tips and Tricks

However, there is also strong evidence which points to the contrary - 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. What’s the verdict?

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NSW budget: boost for tourism, events and nightlife

Hotel Management

The New South Wales government has vowed to increase support for tourism, nightlife and major events in the state budget, announced on Tuesday, marking a positive outcome for the hotel sector, according to Accommodation Australia NSW General Manager, Stacey McBride. Any investment in events is an investment in the visitor economy.”

Events 289
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Marriott Bonvoy Launches ’Connect Responsibly’ Program to Promote Sustainable Meetings and Events

Hospitality Net

(Marriott) today announced the launch of Connect Responsibly with Marriott Bonvoy Events (Connect Responsibly), a program designed to help meeting planners embed sustainability into their events at participating hotels in the Marriott Bonvoy portfolio.

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