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Can Guest Experiences Serve as a Differentiating Hotel Marketing Strategy?

Hospitality Net

Amidst the prevailing focus on AI’s impact on marketing, I sought to steer one of our HSMAI Marketing Advisory Board discussions toward a core hospitality topic. How can we integrate enhanced guest experiences into our marketing strategies to stimulate demand and enrich the stay?

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5 Event Planner Marketing Strategies Used by Top Professionals

Social Tables

As an event planner, much of your success is based on your ability to bring in new business, organize top-notch events, and keep your customers coming back. And while you may hope that your events speak for themselves (and maybe they do!), That’s where this post on event planner marketing comes in.

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Cvent Honours Excellence Award Winners at Annual Cvent CONNECT Europe Conference

Hospitality Net

Cvent, an industry-leading meetings, events, and hospitality technology provider, celebrated the finalists and winners of the 2024 Cvent Excellence Awards at the company’s annual customer and industry conference, Cvent CONNECT Europe.

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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Events 148
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HSMAI Commercial Strategy Conference Welcomes Record Attendance For Two Days of Collaboration

Hospitality Net

The Hospitality Sales and Marketing Association International (HSMAI) Americas, proudly concluded its highly anticipated first Commercial Strategy Conference which took place from June 25-26, 2024, in Charlotte, North Carolina.

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The Complete Guide to Early Bird Registration for Events

Social Tables

Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. What is early bird registration?

Events 174
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Before, During, and After: The Complete Guide to Event Engagement

Social Tables

Expert planners know that event engagement is vital to an event’s initial success, as well as the success of potential future events. But what is event engagement? In this post, we’re providing tips, tricks, tools, resources, and expert advice to help you boost event engagement throughout the entire event process.

Events 176