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For example, Cloudbeds Intelligence analyzes billions of future-looking data points, including competitor rates, events, holidays, and search information, combined with a property’s own data to understand how every combination impacts profit. Why it’s important for hotels? Why it’s important for hotels?
An effective strategy that can help is to upsell additional services or products relevant to customers. Therefore, upselling in hotels is not only influential but cost-efficient as well. What is Upselling? Upselling is a sales strategy that offers consumers additional services or add-ons to increase revenue.
The right sales tactics can help increase revenue, boost occupancy rates , and ensure guests have a positive experience. A loyalty program can encourage guests to keep coming back, which boosts your occupancy rate. In the competitive world of hospitality, having a strong sales strategy is key to ensuring your hotel's success.
The figures from SiteMinder also reveal the great anticipation which has built up around the total solar eclipse event, with the lead time on hotel bookings in Buffalo increasing by 482.16% year-on-year, to more than 130 days. The post SiteMinder: Solar eclipse boosts occupancy across U.S. appeared first on hotelbusiness.com.
By allowing hotels to better understand and react to price elasticity in the market, the model is projected to increase RevPAR by up to 15% and boost occupancy rates by up to 10%, while maintaining efficient workflows with existing hotel staff. This level of decision intelligence simply hasn’t been available until now.”
Hotel managers and revenue managers use data analysis and revenue management tools to determine the optimal price for each room based on various factors such as occupancy rates, booking trends, and competitor rates. On the contrary in low season, in order to ensure revenue, you can charge lower prices in order to increase occupancy.
Revenue management tools are software and systems that help hotels optimize pricing, control cost , maximize occupancy, and increase profitability. It monitors guest reservations, room occupancy, and overall performance metrics. Automated Upselling & Ancillary Revenue Tools Have no clue on how to make extra revenue for your hotel?
Often, they are built around particular themes, such as the season, a local event, or a holiday (e.g. Booking promotions serve multiple strategic purposes: Increasing occupancy rates: Promotions can help fill rooms during low-demand periods and help a hotel “piggyback” on subjects that are already front of mind for their audience.
For example, during peak travel periods, an efficient reservations manager using a modern property management system (PMS) can swiftly allocate room blocks for group bookings or special events, maximising occupancy without overbooking. Efficiently managing OTAs and direct bookings is key to maintaining high occupancy rates.
This includes offering tailored packages, suggesting room upgrades, promoting in-house dining experiences, and even curating special entertainment events. Optimising Occupancy : Hotels have a fixed number of rooms, making it essential to ensure high occupancy rates. Our smart hotel platform helps you do exactly that.
The hotel overbooking strategy is a revenue management technique that hotels use to maximise occupancy and revenue. Don’t forget to monitor external market sentiments such as cancellation of an event or reduction in connectivity to your destination – these could all result in cancellations. What is a hotel overbooking strategy?
While revenue management is more focused on a hotel’s pricing and availability to maximize revenue, revenue optimization takes a broader approach to include a full range of revenue sources that includes food and beverage, spa services, events, classes, and other ancillary revenues.
Upselling amenities and services If a traveler enquires about family-friendly room options, the AI can combine visual and contextual data (e.g., Improving event planning Multimodal AI can review images or videos of layouts from past events alongside guest feedback to identify what worked best.
They would sell the same price to everyone and assume that 100% occupancy was the ultimate goal. They didn’t know who they were competing against nor did they have a list of events that could drive demand and ultimately increase profit. “Prior to working with RevenYou, we found that many owners used one price for 365 days.
Promote and upsell activities easily with Little Hotelier Little Hotelier’s direct booking engine lets you sidestep OTA commission fees while increasing the value of every reservation. By upselling guests with paid activities as part of your custom booking process. Take a themed event or party as an example.
Discount pricing is a revenue management strategy where prices are lowered temporarily or for certain conditions to attract guests and boost occupancy rates. Offer lower rates for guests booking multiple rooms, ideal for group travellers or event attendees. Example: Festival special, book during the event and receive a 15% discount.
By strategically analyzing revenue booked, occupancy rates, acquisition costs, and guest segments, hotels can build an advanced distribution strategy that delivers real value. These include: Occupancy rate – which channels contribute most to occupancy? RevPAR – which booking sites result in the highest RevPAR?
There is no set formula to increase a hotel’s revenue, it can be achieved by creating a good promotion plan, tapping into sources of ancillary revenue , upselling and other marketing strategies. Ancillary services such as restaurants, spa treatments, meetings and event spaces can generate more profit for your hotel.
Understanding future demand trends, their causes, and the guest segments driving them can help hotel revenue managers adjust room rates to boost occupancy and sales. The bold line represents the average occupancy rate for the competitive set. Each point on the chart shows a specific day’s occupancy for the hotel.
Optimizing ancillary revenue streams: To diversify your revenue sources, consider enhancing offerings in food and beverage, spa services, and event hosting. Train your staff to identify and capitalize on upselling opportunities. Targeted marketing campaigns: Run campaigns during off-peak periods to boost occupancy.
Double bookings , incorrect charges, and missed upsell opportunities can result in revenue loss and negative guest reviews. By tracking occupancy trends, revenue forecasts, and guest preferences, hotels can fine-tune their marketing strategies and improve personalized guest experiences. Manual processes lead to costly errors.
Connect additional channels If you find on some days or weeks your occupancy is lower than you’d like, and not enough revenue is coming in as a result, you may not be reaching a big enough audience. Use your front desk or other designated areas to take advantage of point-of-sale opportunities such as car rental or tickets to events and tours.
Upsell and cross-sell – Giving guests the option to upgrade and buy extra items or services at the point of booking will help drive up the spend from each individual guest, in turn boosting your ADR. With higher occupancy, you have more chances to win revenue from guests during their stay. How to set KPIs for ADR?
Calculating EBITDAR: Step-by-step Lets take the example of a hotel that last year generated total revenue (from rooms, F&B, events, and other ancillary sources) of $4,500,000. F&B or events), tap into new market segments such as corporate or family groups, and implement upselling/cross-selling.
A destination management company is a professional services firm specialising in local expertise and resources to design, plan, and manage events, activities, and tours. Destination management services list Common DMC services include: Event planning and management : Handling meetings, incentives, conferences, and exhibitions (MICE).
By drawing in more visitors, raising occupancy rates and enhancing profitability, a thoughtful pricing strategy can help hotels maximize their revenue. Even if occupancy rates do not rise, this can help hotels raise their profit margins. A Rise in Profitability: Effective pricing strategies can also boost a hotel’s profitability.
In a nutshell, yield management means adjusting your room rates in real-time based on demand , seasonality, events, and even the day of the week. What events drive demand in your area? Don’t Forget About Upselling: Train your staff to upsell guests to higher room categories or add-on services. Sounds simple, right?
Upselling tools. Employ strategic upselling solutions to maximize revenue through tailored guest offers and promotions. Groups and events. Manage everything from event bookings, contracts, orders, payments, and more. Event Temple for venue management to facilitate efficient event coordination. Room controls.
A direct booking strategy is a powerful force in reducing customer acquisition costs , increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests. These types of promotions are great for when you need to fill occupancy fast and should not be used all the time.
When you see seasonal peaks and annual events affecting occupancy rates and reservation types, then you can adjust room pricing, add-on services, and staffing to achieve the most efficient, profitable combination. Read on for a list of proven hotel revenue management strategies that work when you need to turn a profit.
Many hoteliers question if it’s worthwhile investing in a direct booking strategy or if they can solely rely on online travel agencies (OTAs) like Airbnb, Booking.com, or Trip.com to fill occupancy. Upsells and add-ons. Consider offering weeknight rates, promo codes for special events, or loyalty discounts for repeat customers.
With visibility into hotel occupancy, and meetings and events, F&B managers can place orders based on more accurate forecasts of in-house demand to prevent over-ordering and potential waste. By working with a central hub to manage all suppliers, hotels can ensure contracts are regularly tendered, and prices compared and updated.
Here’s why they’re beneficial: Revenue diversification Hotel packages allow you to diversify your revenue streams by upselling various services and amenities. Increased occupancy Strategically designed packages can help fill rooms during off-peak seasons or weekdays.
In a nutshell, yield management means adjusting your room rates in real-time based on demand , seasonality, events, and even the day of the week. What events drive demand in your area? Don’t Forget About Upselling: Train your staff to upsell guests to higher room categories or add-on services. Sounds simple, right?
In a nutshell, yield management means adjusting your room rates in real-time based on demand , seasonality, events, and even the day of the week. What events drive demand in your area? Don’t Forget About Upselling: Train your staff to upsell guests to higher room categories or add-on services. Sounds simple, right?
Occupancy confusion: Without a clear system, it’s challenging to track room availability and occupancy rates accurately. Missed upselling opportunities: A disorganized booking system makes it harder to identify chances for room upgrades or additional services.
By allowing hotels to better understand and react to price elasticity in the market, the model is projected to increase RevPAR by up to 15% and boost occupancy rates by up to 10%, while maintaining efficient workflows with existing hotel staff. This level of decision intelligence simply hasn’t been available until now.”
This tool helps automatically adjust room rates based on demand, competition, and occupancy. Upselling integrations Maximise your revenue by integrating upselling tools into your PMS. Set up an integration that allows these upsell offers to be automatically sent to guests based on their preferences or booking history.
For example: During a major conference or event, AI algorithms might predict higher-than-average demand and raise room rates accordingly. Conversely, during low-occupancy periods, prices can be lowered to attract more bookings while still maintaining profitability.
By analysing historical data, current bookings, local events, and even broader market trends to identify patterns, your hotel can anticipate busy and quiet periods. Within a dynamic pricing strategy , prices should vary based on supply and demand to improve revenue and ensure maximum occupancy.
Public holidays and popular local events will also affect how much you can charge per room. These might follow the four seasons of the year, or they could be defined by school holidays, festive seasons or major local events. Upselling and cross-selling Grab upselling and cross-selling opportunities with both hands.
Improving Occupancy Rates Using Big Data for Hotels. Email marketing, hotel productivity, and upselling are some of many ways to use this data. If a hotel knows that most people come to it because of its location as opposed to its amenities, they can heavily market that feature to maximize their appeal.
Lower your operating costs effortlessly with smart hotel technology Use SiteMinder’s platform to easily boost occupancy, maximise revenue, and create efficiencies for your business. The result will be influenced by a number of factors, including your: Occupancy rate: Higher occupancy rates generally lead to lower CPOR.
Targeted Promotions and Upselling: Imagine offering a honeymoon package to a couple celebrating their anniversary, or suggesting spa treatments to guests who’ve indicated an interest in wellness. By leveraging guest data, you can personalize your promotions and upselling opportunities, making them more relevant and enticing.
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