Social Tables

NOVEMBER 16, 2016

Start with these 7 ideas to negotiate a bigger events budget: 1.) What’s the number one reason that event planners don’t get the resources they need? Pro tip: Don’t try to gauge the outcome before trying to negotiate a bigger events budget because it might weaken your case. Join the movement for a better event.

Events 122

Events ROI Management Marketing 122

Hotelogix

JUNE 10, 2024

  Dynamic pricing in the hotel industry refers to tweaking room rates based on various factors such as demand, occupancy, seasonality, events, and even competitor pricing. Cost and ROI Pricing Model : Understand the pricing structure (subscription-based, commission-based, etc.). What is dynamic pricing in hotels? 

Revenue 52

Revenue Occupancy ROI Revenue Management 52

Travelboom Marketing

MARCH 21, 2024

Improve Audience Response and ROI Hotels can also benefit from pay-per-click ads based on the capability to segment and target guests by demographics, location, as well as many additional factors. The more tailored the advertising, the better your return on investment (ROI), because the ads home in on the searchers most likely to convert.

Marketing 52

Marketing Market Cost Per Click Marketing Strategy 52

Hotel Business

JANUARY 23, 2023

We also hosted another panel of industry professionals as part of our Hot Topics series, and this one focused on improving your assets and increasing ROI with the right technology infrastructure. Want to watch the hour-long event in action? And we share it all with you. See page 8.

ROI 52

ROI Forecasting Scale Business 52

BCV

AUGUST 19, 2020

In the pre-COVID era, this summit would be happening in a hotel where participants, speakers, and panelists would have flown into a city and stayed at a city hotel for the 2-day long event helping the hotel with new guests to serve and provide an unparalleled experience. How do you convince guests to come back with Social Media?

ROI 52

ROI Marketing Market Digital Marketing 52

MediaBoom

JULY 12, 2023

With 68% of marketers claiming it gets them better ROI than Google Ads , utilizing video content marketing is a great way to attract prospects while keeping your current clients engaged. Don’t forget to include a call-to-action to seal the deal and get a decent ROI even with a tiny budget.

Real Estate 87

Real Estate Sales Business Marketing 87

Clock Software Hospitality

NOVEMBER 24, 2020

They can easily accommodate requests and improve loyalty and ROI with the help of just this one tool. Such tools are of great help to staff and guests alike when a large scale event needs to be planned in the hotel.

Upsell 52

Upsell Hotels Accommodation Events 52

Little Hotelier

MAY 18, 2023

So why not take advantage of that and partner with nearby attractions, restaurants and event organisers to create unique packages and offer exclusive discounts to attract more guests to your hotel? The key here is to find a way to monitor demand, seasonality, and local events, and figure out how to adjust your room rates accordingly.

Hotel Sales 59

Hotel Sales Sales OTA Hotels 59

MediaBoom

JULY 31, 2024

How can we track local SEO ROI? Content that taps into current events or seasonal topics can capture attention and drive traffic. Businesses can now produce highly relevant and engaging content on a large scale, tailored to their audience’s preferences. Can SEO generate real ROI for businesses? Absolutely.

Services 90

Services Sales Marketing Market 90

Lure Agency

MARCH 7, 2023

RELATED: How Creating Content Builds Relationships and ROI in the Hospitality Industry Why is Relationship Marketing Important for Hotel Sales Pros? Additionally, a strong relationship can help break down barriers, such as price and value, that might otherwise prevent an individual from booking their event.

Marketing 52

Marketing Market Marketing Strategy Sales 52

Little Hotelier

JUNE 5, 2023

Guests looking for luxury look for hotels on the higher end of the ranking scale, whereas guests with a strict might may go for lower-end hotels. Hotel social media marketing is also fantastic at building a community around your small hotel with news, updates, upcoming events, and otherwise connecting with your guests.

Hotels 59

Hotels Services Accommodation OTA 59

Little Hotelier

MAY 11, 2023

Pricing strategy : Setting room rates on Airbnb can be difficult due to fluctuating demand, seasonality, and local events. Instead, invest in software that does everything you need it to do in one place – and can scale at the same rate as your ambitions. Hotels must balance competitive pricing with maintaining profitability.

Management 59

Management Revenue Revenue Management OTA 59

MediaBoom

JUNE 30, 2023

What’s a realistic budget for this campaign? ” “Do you have specific start and end dates or any specific milestones or events that you align with this campaign?” To determine the full length of the campaign, consider your objectives or whether or not you have any product launch dates or events you want to align with.

Cost Per Click 52

Cost Per Click Marketing Market Digital Marketing 52

MediaBoom

JULY 19, 2023

The site should look professional but have appealing visuals, such as large-scale images or videos. Tech resource Tech Jury reports that the average ROI of paid advertisements is 200 percent. Attend trade shows and construction events in your neighborhood, expanding your network of connections.

Construction 70

Construction Marketing Strategy Marketing Market 70

SiteMinder

AUGUST 29, 2023

Host events and functions Similar to the last point, if you have the space to host special events you should do so. Benchmark how effective you are Are you getting the best ROI? For example, every now and then you might get a pop-up masseuse in, or an exercise class, or a cooking class.

Revenue 52

Revenue Hotels OTA Operations 52

MediaBoom

MARCH 14, 2024

Cost-Effective with Measurable ROI A major benefit of PPC advertising lies in its economic efficiency. This data-driven approach enables continuous optimization, ensuring the highest possible return on investment (ROI). This can be done as well as national and global events that affect travel demand.

Digital Marketing 68

Digital Marketing Services Marketing Market 68

MediaBoom

MARCH 15, 2024

Event Marketing and Livestreams: Luxury thrives on exclusivity, and livestreaming offers a unique way to cultivate that feeling. Host exclusive online events or product launches via livestreams, creating a sense of VIP access for your audience and generating excitement around your luxury brand. Let Mediaboom guide you.

Digital Marketing 94

Digital Marketing Marketing Strategy Branding Marketing 94

Hotelier Magazine

OCTOBER 10, 2023

You will see a massive ROI.” Test it out on a small scale and see if you can create meaningful improvements. It’s cheaper to retain than it is to recruit,” said Jackson. There’s no magic pool of people to recruit from, so it’s important to focus on retention efforts. How do you upskill? How do you create the skills that you need?

Hospitality 59

Hospitality Consumer Motels Revenue 59

Social Tables

OCTOBER 13, 2016

As a meeting and event planner, you know that in order to stay competitive, you need to stay ahead of industry trends in order to deliver the best events for your clients. Planning for Success: Formulating Your Pre and Post Event Strategy. 7 Event Marketing Sins You Might Be Committing. Try Social Tables today.

Events 99

Events ROI Marketing Market 99

MediaBoom

AUGUST 18, 2023

To get a good return on investment (ROI), you need to define your campaign goals. We will boost your brand and authority the way we did for Aspen Luxury Concierge and VB Events. Contact us today to scale your business! Define Campaign Goals and Objectives Google display ads are a form of paid marketing campaign.

Display Ads 52

Display Ads Cost Per Click Intent Branding 52

Boutique Hotel News

JANUARY 27, 2023

W is for Way Launched in the early months of the pandemic, Way is a technology platform which helps businesses to curate and offer experiences, local events and brand activations. The scale of the hospitality infrastructure developed for the tournament is pretty staggering – new properties included those under brands such as St.

Real Estate 52

Real Estate Hospitality Accommodation Consumer 52

Xotels

AUGUST 9, 2021

Helping our partners manage cancellation risk motivated us to prioritize and scale up the “Pay-per Stay” program and accelerate it.” We see very good ROI results at our hotels bidding 9% to 10% in the main source markets. On top of that, Google is constantly beta-testing new features for GHA.

Market Share 52

Market Share Hotels OTA Cancellation 52

Travel Media Group

MAY 1, 2024

And guests, you know, reward us with their business, whether they’re traveling for work for a a group event or a convention, a conference, or for leisure, whether that be team travel, exploring a particular area on a long weekend, et cetera. And you don’t see it at scale in other brands.

Hospitality 52

Hospitality Branding Marketing Market 52

Travel Media Group

OCTOBER 26, 2022

Which is, again, a, a historic asset, a flagship for Omni Hotels, substantial size, scope, scale, and again, had wonderful experience of leading that team for a number of years. What a difference the right management company can make in terms of performance and ultimately ROI. So in a lot of ways it’s validation.

Hospitality 52

Hospitality Marketing Market Operations 52