Events Scale Target Marketing 
SiteMinder
NOVEMBER 22, 2023
What are hotel events? Hotel events transform hotels into hubs of activity and excitement. These events range from elegant corporate conferences to vibrant weddings, each offering a unique atmosphere and a multitude of opportunities. Events are a never-ending marketing opportunity and a major source of tourism.
Hotel Business
MARCH 1, 2024
Knowland , provider of data-as-a-service insights on meetings and events for hospitality, reported a significant increase of 50% in convention and conference center platform usage in 2023. Knowland data shows that these hotel venues dominate in the top 25 markets, over 2-1. The average large hotel venue in the U.S.
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Hotel Business
APRIL 4, 2024
They will know where you stayed the last time, and what chain scale you stayed at. ” Trivedi noted that AI-driven platforms like Google’s new search experience gives hoteliers the opportunity to “know your guest up close and personal, and you can do targeted marketing.”
Hotelogix
SEPTEMBER 6, 2024
Then, put some of the remaining hotel trade fairs and events on your schedule for later in the year. You have the opportunity to personally meet your target market. Picture how invaluable and priceless the information you can gain from them to aid in your upcoming marketing campaigns. Why Attend? Why Attend?
MediaBoom
MARCH 14, 2023
Identify your target audience Once you’ve done some market research, think about what kind of clients you’d like to work for. Do you want to focus on larger-scale projects or smaller ones? The best way to use video for marketing is to use it as an extension of your other digital marketing strategies.
Little Hotelier
MAY 18, 2023
Segment your target market What do B&Bs, rentable treehouses, island getaways and massive hotel chains all have in common? So why not take advantage of that and partner with nearby attractions, restaurants and event organisers to create unique packages and offer exclusive discounts to attract more guests to your hotel?
Cloudbeds
MARCH 15, 2023
Participate in events and tradeshows Connections are everything in the hospitality industry and can be vital in securing steady direct bookings via local tourism bureaus and other hospitality professionals. At these events, you’ll also learn valuable insights into industry trends which can help spark new ideas for your property.
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