Hotelogix

NOVEMBER 28, 2024

The system's channel manager integration ensures that room rates and availability are consistently updated across multiple distribution channels, enabling hotels to effectively reach their target markets. Successful hotel growth heavily relies on understanding and catering to distinct market segments.

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

Social Hospitality

MARCH 6, 2023

Incentivize Your Customers Incentivization is a common marketing tool used in many retail industries through events like Black Friday. These events encourage customers to shop and promote sales. Retain customers by offering things like loyalty programs, personalized emails, and complementary services or products.

Small Business 173

Small Business Business Market Marketing 173

Hotel Business

MARCH 1, 2024

Knowland , provider of data-as-a-service insights on meetings and events for hospitality, reported a significant increase of 50% in convention and conference center platform usage in 2023. Knowland data shows that these hotel venues dominate in the top 25 markets, over 2-1. The average large hotel venue in the U.S.

Events 64

Events Target Marketing Scale Marketing 64

Little Hotelier

JANUARY 19, 2025

With a defined baseline, you can easily adapt discounts and packages to market changes or special events without creating confusion or cutting into your bottom line.Finally, a clearly defined rack rate also gives you greater credibility and strengthens your reputation among industry partners as a reliable and well-managed property.

Rack Rate 52

Rack Rate OTA Revenue Hotels 52

STAAH

OCTOBER 22, 2024

Whether through corporate gifting, special packages, or targeted marketing, there are numerous ways to keep voucher sales flowing throughout the year. Extend their appeal to smaller, off-peak celebrations such as Valentine’s Day, Mother’s Day, or even localized events.

Sales 108

Sales Consumer Target Marketing Email Marketing 108

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business 95

Business Revenue Hotels Occupancy 95

Hotel Speak

OCTOBER 24, 2024

We’re not just giving hoteliers data-driven insights; we’re enabling them to take precise actions that deliver a unified, commercial strategy – from setting dynamic room rates to launching targeted marketing campaigns. Cloudbeds Intelligence will unlock new revenue potential for hoteliers across every aspect of their business.”

Upsell 105

Upsell Hospitality Cancellation Forecasting 105

Social Tables

SEPTEMBER 7, 2017

If you want to stand out you need to make your ads relevant to your target market. Making an ad relevant means speaking to your target market’s pain points and status symbols. Your target market is the same way. You cannot just guess what your target market wants.

Target Marketing 60

Target Marketing Hotels Marketing Market 60

Social Hospitality

JULY 5, 2022

Promote your goods/services or announce upcoming events, sales, and discounts to attract current and potential customers. Print handouts are mostly used for sales and event announcements. If your goal is to increase your brand awareness or announce your upcoming promotion/sale/event, this method is the best one to implement.

Market 189

Market Marketing Branding Services 189

STAAH

JULY 16, 2024

Highlight special offers, events, and unique aspects of your property to keep your audience engaged. Showcase events, offer virtual tours, and announce limited-time deals. Ensure the influencer’s audience aligns with your target market for maximum impact. Arrange stays and encourage them to share their experiences.

Revenue 113

Revenue Target Marketing Email Marketing Events 113

Hotelier Magazine

FEBRUARY 11, 2025

Lack of targeted marketing in key U.S. These include: Investing $15 million in provincial tourism marketing to attract domestic, U.S. Creating a $20 million fund to secure national and international sport and business events. Misinformation about border crossing requirements continues to deter U.S.

Market 69

Market Marketing Tourism Business 69

Hotel Business

APRIL 4, 2024

.” Trivedi noted that AI-driven platforms like Google’s new search experience gives hoteliers the opportunity to “know your guest up close and personal, and you can do targeted marketing.” “AI is scary, but it is a great opportunity.”

Target Marketing 111

Target Marketing OTA Scale Resorts 111

gcommerce

DECEMBER 4, 2023

Create custom events and goals within GA4 to track these metrics accurately, allowing you to measure your hotel's performance effectively. Enhanced measurement allows you to capture events such as outbound clicks, scroll depth, site search, and video engagement without manual configuration. Consider a data layer if using GTM.

Average Daily Rate 52

Average Daily Rate Target Marketing Marketing Strategy Hotels 52

SiteMinder

APRIL 11, 2024

Pricing strategy : Use competitive pricing strategies that reflect market demand, seasonality, and local events. Consider implementing dynamic pricing tools for real-time adjustments. Guest feedback : Actively solicit and review guest feedback to identify areas for improvement.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

Intelity

MARCH 2, 2023

Offer Highly Targeted Marketing Opportunities All smartphones possess geolocation services. And while most people use these for GPS functionality or updating social media, did you know you can adapt them for your property to send out targeted promotions and special offers?

Casinos 52

Casinos Target Marketing Branding Hotels 52

Hotelogix

AUGUST 6, 2024

Optimizing ancillary revenue streams: To diversify your revenue sources, consider enhancing offerings in food and beverage, spa services, and event hosting. Strategic marketing and distribution: Optimize your presence across all distribution/sales channels. Run targeted marketing campaigns to attract high-value guests.

Revenue 52

Revenue Management Upsell Target Marketing 52

Social Tables

SEPTEMBER 21, 2017

Solid candidates should also know about its target market, sales channels, and the latest news about the hotel brand or chain. In the hotel sales world, there are multiple events happening at the property at the same time as well as streams of visitors. Why do you want to work with us?

Hotel Sales 79

Hotel Sales Sales Hiring Hotels 79

Hotelogix

SEPTEMBER 6, 2024

Then, put some of the remaining hotel trade fairs and events on your schedule for later in the year. You have the opportunity to personally meet your target market. Picture how invaluable and priceless the information you can gain from them to aid in your upcoming marketing campaigns. Why Attend? Why Attend?

Events 52

Events Hotels Business Travel 52

SiteMinder

JUNE 12, 2024

This includes offering tailored packages, suggesting room upgrades, promoting in-house dining experiences, and even curating special entertainment events. This data-driven approach allows hoteliers to make informed decisions about pricing, promotions, and packages based on historical data, market trends, and forecasts.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

MediaBoom

DECEMBER 11, 2024

Use social media advertising to promote seasonal packages, events, or limited-time offers. With the right approach, social media can be a cornerstone of your hotels marketing success. Adding perks such as free breakfast, spa treatments, or exclusive event access further enhances the appeal.

Marketing Strategy 93

Marketing Strategy Hotel Marketing Market Marketing 93

MediaBoom

MARCH 29, 2024

Discover who your target market should be when creating travel ads for luxury audiences and what elements the ads require. Target Audience for Luxury Travel With so many luxury travel ad ideas, the gears should be turning in your head about how to proceed with yours.

Travel 94

Travel Target Marketing Digital Marketing Marketing 94

Hotelogix

FEBRUARY 19, 2025

Keeps Guests Interested Marketing is not just about advertising. Sharing useful information like travel tips, local events, and fun activities makes potential guests excited about staying at your hotel. Marketing is not only about advertisement. Facebook: Post about special events, deals, and behind-the-scenes moments.

Market 40

Market Marketing Hotels Email Marketing 40

STAAH

AUGUST 1, 2023

It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. 1) Understand your target audience: It is important to understand who your guests are in order to provide relevant offers and guest experiences and find the right channels to reach them.

Occupancy 98

Occupancy Hotel Sales Revenue Sales 98

MediaBoom

JULY 5, 2023

A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. Customized to the hotel’s target audience, location, and services, the plan contains key elements such as identifying the target market, brand positioning, and creating an online presence.

Hotel Marketing 82

Hotel Marketing Marketing Market Marketing Strategy 82

Hotel Business

MARCH 14, 2024

In addition, Valor takes a familial approach to its social media content through highlighting the “Hotelitarians” who create memorable experiences on property—people like the mixologists, the front desk agents, the wedding & event coordinators, etc.

Hospitality 64

Hospitality Target Marketing Business Consumer 64

Intelity

MARCH 8, 2023

Sending targeted marketing opportunities through a branded mobile app also allows guests to engage directly with your casino hotel’s events and promotions. The best casino loyalty programs allow guests to use their rewards to play more or redeem for food and drinks — getting them out of their rooms and onto the casino floor.

Casinos 57

Casinos Branding Dining Revenue 57

Little Hotelier

AUGUST 29, 2023

For example, if you host cool events or gatherings, this reputation will follow you and spread. By asking your followers to create social posts and blog entries for your brand, you will establish loyalty with your target market segment.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

STAAH

OCTOBER 22, 2024

Whether through corporate gifting, special packages, or targeted marketing, there are numerous ways to keep voucher sales flowing throughout the year. Extend their appeal to smaller, off-peak celebrations such as Valentine’s Day, Mother’s Day, or even localized events.

Sales 52

Sales Hotels Consumer Target Marketing 52

Up Hotel

APRIL 25, 2024

Identify influencers whose audience aligns with your target market and engage them to create sponsored content or host influencer events at your hotel. Leverage Influencer Partnerships Collaborating with influencers can amplify your reach and credibility.

Hospitality 52

Hospitality Target Marketing Hotels Digital Marketing 52

Catala Consulting

JANUARY 9, 2024

Although simple, this formula is incredibly insightful, offering a transparent view of the efficacy of marketing endeavours. Effective Strategies for CAC Optimization Targeted Marketing Approaches Customizing marketing initiatives for specific customer segments can notably reduce CAC.

Hotel Marketing 52

Hotel Marketing Marketing Market Real Estate 52

SiteMinder

OCTOBER 10, 2023

Let’s delve into some of the pivotal considerations: Market trends Understanding market trends is crucial for setting prices that are both competitive and profitable. Demand fluctuations – Analyse room demand throughout the year, taking note of peak seasons, local events, and other factors that could drive demand up or down.

Target Marketing 59

Target Marketing Revenue Yield Management Marketing 59

Hotel Speak

JULY 19, 2024

The group may require breakfast, lunch, and dinner, and maybe a gala dinner event to close. Balancing group and transient requires confident revenue management, targeted marketing, and managing risk. A very large group may come with meeting space rental revenue, which is 100% pure profit. Then you have F&B.

Revenue 85

Revenue Management Revenue Management Average Daily Rate 85

Inn Quest

SEPTEMBER 5, 2023

Meeting and Event Spaces: Many hotels have conference rooms, banquet halls and event spaces. This information enables personalized service and targeted marketing efforts, improving guest loyalty. Food and Beverage: Restaurants, bars and room service are vital revenue streams.

Management 87

Management Overbooking Revenue Hotels 87

Hotelogix

JANUARY 21, 2025

Let's explore some tried-and-true ways to make your place stand out in the busy hospitality market. It's vital to understand your target market. Highlight local happenings : Keep your guests in the loop about area events. Look into what they like : What matters most to them when they stay somewhere?

Hotels 40

Hotels Business Travel Operations 40

Lure Agency

AUGUST 23, 2022

” Remember, large ticket sales, such as meetings and events, require some trust. That’s where “trigger events” come into play. Social Selling Can Turn Things Around – Here’s Why and How What’s Your Trigger Event? Trigger events are built-in opportunities to reach out to your prospects.

Hotel Sales 52

Hotel Sales Sales Sales Process Hotels 52

Little Hotelier

FEBRUARY 13, 2025

Market positioning : It helps you to understand where your hotel sits in the market in relation to your major competitors, and can highlight potential points of differentiation, such as untapped target audiences or undersupplied amenities in your area. Identify your competitors The first step is to create your competitive set.

Target Marketing 52

Target Marketing Hotels Marketing Market 52

Hotelogix

FEBRUARY 5, 2025

Hotels should pick OTAs that match their target market and give good terms. To keep travel agents excited about promoting your hotel, give them good commissions, trips to see your property, and regular news about what you offer. Working with the Right OTAs Online Travel Agencies (OTAs) are key to leisure travel bookings.

Travel 40

Travel OTA Hospitality Business 40