Cloudbeds

MARCH 15, 2023

Second, you still have to invest in marketing efforts to attract travelers and remain competitive. Include upsells and add-ons during the booking process Let guests personalize their stay as much as possible using add-ons, upsells, and packages integrated into your booking engine.

OTA 98

OTA Revenue Sales Hotels 98

MediaBoom

DECEMBER 11, 2024

Use social media advertising to promote seasonal packages, events, or limited-time offers. With the right approach, social media can be a cornerstone of your hotels marketing success. Adding perks such as free breakfast, spa treatments, or exclusive event access further enhances the appeal.

Marketing Strategy 93

Marketing Strategy Hotel Marketing Market Marketing 93

Cloudbeds

MARCH 3, 2023

With this information, you can improve your hotel’s offerings and implement targeted marketing efforts. Upselling opportunities. Upsells represent a $28 billion opportunity for properties and are becoming an increasingly important part of a hotel’s revenue management strategy. Expanded service. Improved security.

Sales 98

Sales Hotels Revenue Services 98

Hotel Business

MARCH 14, 2024

Together with OPERA Cloud Property Management system and Sales and Events management, Central will enable Scandic to connect all its relevant data and apply built-in analytics to deliver real-time insights to the right stakeholders across all its locations, according to the company.

Hospitality 59

Hospitality Sales Business Target Marketing 59

Little Hotelier

MAY 18, 2023

Segment your target market What do B&Bs, rentable treehouses, island getaways and massive hotel chains all have in common? Identify your ideal guest personas and tailor your marketing efforts to appeal to their specific needs, preferences, and travel motivations. Big event coming up? Slow season? Drop rates.

Hotel Sales 59

Hotel Sales Sales OTA Hotels 59

Hotel Speak

MAY 9, 2023

This in turn can be used to create targeted marketing campaigns that resonate with their audience and drive high-value bookings. Here are a few examples: Better loyalty programs: by tracking guest activity and preferences, hotels can offer personalised rewards such as discounts, free room upgrades, or access to exclusive events.

Hotels 59

Hotels Upsell Revenue Marketing 59

SiteMinder

JULY 13, 2024

By gauging the strengths and weaknesses of other hotels in the vicinity, one can identify unique selling points and potential market gaps. By analysing historical data, current bookings, local events, and even broader market trends to identify patterns, your hotel can anticipate busy and quiet periods.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Hotelier Magazine

JANUARY 24, 2024

“Not only do [these two systems] manage our customer relationships as far as maintaining contact information, email data bases, and email-marketing software, they do all of our online relationship management by monitoring review sites, which let the properties know when they have a review so they can engage appropriately.”

Business 59

Business Hospitality Email Marketing Management 59

Xotels

APRIL 3, 2024

For analysing market situations, the demand calendar includes key indicators such as RevPAR (Revenue Per Available Room) and demand levels from the previous year, along with factors like groups or events, bank holidays, school holidays, and exceptional demand indicators for the current year.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

SiteMinder

JANUARY 8, 2024

The entertainment businesses can include attractions of special interest such as zoos and museums, or spectator events such as theatre performances or sports games. Promotions are special rates that can change depending on: – The season or holiday period; – If the guest is a VIP; or, – You want to capitalise on an event. –

Operations 59

Operations Management OTA Hotels 59

SiteMinder

JANUARY 8, 2024

The entertainment businesses can include attractions of special interest such as zoos and museums, or spectator events such as theatre performances or sports games. Promotions are special rates that can change depending on: – The season or holiday period; – If the guest is a VIP; or, – You want to capitalise on an event. –

Operations 52

Operations Management OTA Hotels 52

MediaBoom

APRIL 5, 2024

Better Budget Allocation : By targeting areas with higher interest in specific travel services, companies can allocate their budget more efficiently, ensuring they’re spending money where it’s most likely to convert. Consider featuring tours of popular landmarks, live events, or Q&A sessions with travel experts.

Marketing Strategy 88

Marketing Strategy Market Marketing Travel 88

Xotels

APRIL 3, 2024

For analysing market situations, the demand calendar includes key indicators such as RevPAR (Revenue Per Available Room) and demand levels from the previous year, along with factors like groups or events, bank holidays, school holidays, and exceptional demand indicators for the current year.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40