Fair Share Forecasting Market Share 
Cloudbeds
JULY 4, 2024
Here’s the MPI formula: MPI = (Hotel Occupancy / Compset Occupancy) * 100 This formula finds the actual market share obtained by dividing the hotel’s occupancy by the competitors’ occupancy. Historically, this is described as “fair share” of the market performance.
Xotels
APRIL 3, 2024
Following best practices and a well-thought-out strategy is the only way to unlock the full potential of revenue for your hotel , with benefits including: Claim your fair market share: with more hotels forecasted to open every year , gaining a fair market share will become more difficul t each year.
SiteMinder
OCTOBER 10, 2022
The company is the recognised leader in hotel industry benchmarking and provides market data including supply and demand and market share information on a global scale. An index below 100 tells you there’s room for improvement to compete more effectively in your market. ADR = Total room revenue/total rooms sold.
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