SiteMinder

SEPTEMBER 26, 2022

This blog provides an introduction to hotel market segments, including practical help to identify a hotel’s ideal target segments and tips on attracting guests in a chosen segment. What is hotel market segmentation? Hotel market segmentation is a strategy used to identify key customer segments in a hotel.

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95

eZee Absolute

AUGUST 25, 2024

While the location might seem perfect for a thriving hotel business, Resort Terra Paraiso’s journey wasn’t always smooth. They faced their fair share of challenges. Terra Paraiso , a stunning beach resort nestled in this paradise, embodies the Goan spirit.

Resorts 52

Resorts Revenue Fair Share Operations 52

gcommerce

APRIL 22, 2024

According to Phocuswhright, 72% of travelers prefer to book their accommodations directly on a hotel’s website. If properties can simply compete for the direct customer, they are going to win more than their fair share.

OTA 52

OTA Digital Marketing Fair Share Marketing 52

Xotels

APRIL 3, 2024

LEARN MORE CONTACT US LEARN MORE CONTACT US 14 Essential Revenue Management Strategies: Find below our top 14 list of revenue management strategies to take your hotel to the next level – and increase your performance: 1. Mapping out these questions out in your strategy will help to set realistic goals.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

eZee Absolute

FEBRUARY 15, 2024

By seamlessly weaving metasearch strategies into your website, social media, and email marketing, you create a cohesive and compelling narrative that captivates your audience. Challenges and Solutions While metasearch marketing promises a starry future for your hotel, the journey isn’t always smooth sailing.

Market 52

Market Marketing Email Marketing Marketing Strategy 52

Hotel Speak

MAY 9, 2023

Reinvent your Marketing Strategy Hotels can reinvent their marketing strategy by adopting a data-first approach and building sophisticated tools to make better-informed decisions. By gathering and analysing guest data from multiple sources hotels can gain insights into guest behaviour and preferences.

Hotels 59

Hotels Upsell Revenue Marketing 59

Xotels

APRIL 3, 2024

LEARN MORE CONTACT US LEARN MORE CONTACT US 14 Essential Revenue Management Strategies: Find below our top 14 list of revenue management strategies to take your hotel to the next level – and increase your performance: 1. Mapping out these questions out in your strategy will help to set realistic goals.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40