SiteMinder

SEPTEMBER 26, 2022

This blog provides an introduction to hotel market segments, including practical help to identify a hotel’s ideal target segments and tips on attracting guests in a chosen segment. What is hotel market segmentation? Hotel market segmentation is a strategy used to identify key customer segments in a hotel.

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95

gcommerce

APRIL 22, 2024

Battling OTA’s for direct business For over 20 years, hotels have been competing with OTA’s for direct bookings. The OTA’s are winning, and frankly, it’s not a close fight. As hospitality digital marketing has progressed, so have the strategies and tactics used by hotels and OTAs to win customers.

OTA 52

OTA Digital Marketing Fair Share Marketing 52

eZee Absolute

AUGUST 25, 2024

While the location might seem perfect for a thriving hotel business, Resort Terra Paraiso’s journey wasn’t always smooth. They faced their fair share of challenges. They use eZee Absolute , our hotel PMS, to streamline daily operations and manage hotel activities seamlessly.

Resorts 52

Resorts Revenue Fair Share Operations 52

Xotels

APRIL 3, 2024

Also, gone are the days of selling the majority of your rooms through OTAs. Take full advantage of the available demand: of course, we know that flat pricing is not how hotels can maximize their revenue, but what lies at the other end of the spectrum? Bring customers to your website: thinking multi-channel here is important.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

eZee Absolute

FEBRUARY 15, 2024

According to PhocusWire , 45% of global unique visitors in travel come from metasearch engines, exceeding OTAs in the US. Now that you see the endless benefits, let’s dive into how metasearch engines can transform your hotel’s marketing game. Most common challenge is the growing competition in the digital space.

Market 52

Market Marketing Email Marketing Marketing Strategy 52

Xotels

APRIL 3, 2024

Also, gone are the days of selling the majority of your rooms through OTAs. Take full advantage of the available demand: of course, we know that flat pricing is not how hotels can maximize their revenue, but what lies at the other end of the spectrum? Bring customers to your website: thinking multi-channel here is important.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40

Xotels

JULY 26, 2024

As someone who spent his fair share of time in the trenches of revenue management, I can tell you it isn’t just some fancy industry jargon; it’s a game-changer, a revenue booster, your ticket to serious profit. Fight Brand Hijacking: OTAs tend to advertise in Search Engines on your hotel name.

Yield Management 52

Yield Management Upsell Revenue Hotels 52