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Your complete guide to hotel market segmentation

SiteMinder

Careful market segmentation in the hotel industry is a catalyst for understanding these differences and acting on them. This blog provides an introduction to hotel market segments, including practical help to identify a hotel’s ideal target segments and tips on attracting guests in a chosen segment. What is hotel market segmentation?

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Hotel Economics: The Role of Supply and Demand in Setting Rates

Demand Calendar

Some hoteliers and owners want to beat the market. They are not satisfied with their fair share of the market. Instead, they want to steal market share to increase their profits and give the owners a higher return on investment. The big question is how you beat the market.

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Trends & Changes: An Analysis of the Toronto Market - By Rikki Cavanagh

Hotel News Resource

I wanted to see how COVID, a huge shock to the industry, affected how business was done, and so, using CoStar data, I analyzed the Toronto market by classification.

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A Hotelier’s Handbook to Metasearch Marketing

eZee Absolute

That’s where metasearch platforms step in – like an upgrade to your usual marketing efforts. If the idea of integrating metasearch marketing sounds a bit like rocket science, fear not – this blog is here to be your trusty guide. This ensures your hotel maintains a strong position on metasearch platforms without overspending.

Market 52
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JLL receives two awards at ALIS

Hotel Business

The Diplomat Beach Resort “The Diplomat sale was a remarkable achievement, especially in a year that saw its fair share of challenges from a capital markets perspective,” added Davis. The sale of the 1,000-room Diplomat was the third largest single-asset hotel sale ever in the U.S.

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Understanding ARI: A key metric in hotel management

Cloudbeds

This index can vary according to the business strategy, and factors impacting it include the average daily rate (ADR) , occupancy rate, quality of services offered, marketing strategies, reputation, and more. The other two indicators are MPI (market penetration index) and RGI (revenue generated index). How is ARI calculated?

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Hotel Revenue Management Strategies

Xotels

This is done by thoroughly understanding your property, its customers, and the market. Making sure you get your fair share of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings. Article Summary What is Revenue Management?