Demand Calendar

AUGUST 22, 2023

Some hoteliers and owners want to beat the market. They are not satisfied with their fair share of the market. Instead, they want to steal market share to increase their profits and give the owners a higher return on investment. The big question is how you beat the market.

Fair Share 89

Fair Share Market Share Market Marketing 89

Cloudbeds

JULY 4, 2024

Here’s the MPI formula: MPI = (Hotel Occupancy / Compset Occupancy) * 100 This formula finds the actual market share obtained by dividing the hotel’s occupancy by the competitors’ occupancy. Historically, this is described as “fair share” of the market performance.

Market Penetration 72

Market Penetration Management Market Share Occupancy 72

Xotels

APRIL 3, 2024

Following best practices and a well-thought-out strategy is the only way to unlock the full potential of revenue for your hotel , with benefits including: Claim your fair market share: with more hotels forecasted to open every year , gaining a fair market share will become more difficul t each year.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

SiteMinder

OCTOBER 10, 2022

The company is the recognised leader in hotel industry benchmarking and provides market data including supply and demand and market share information on a global scale. An index below 100 tells you there’s room for improvement to compete more effectively in your market.

Average Daily Rate 52

Average Daily Rate Occupancy Revenue Hotels 52