Fair Share Market Target Marketing 
SiteMinder
SEPTEMBER 26, 2022
Careful market segmentation in the hotel industry is a catalyst for understanding these differences and acting on them. This blog provides an introduction to hotel market segments, including practical help to identify a hotel’s ideal target segments and tips on attracting guests in a chosen segment. Table of contents.
Xotels
APRIL 3, 2024
This is done by thoroughly understanding your property, its customers, and the market. Making sure you get your fair share of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings. Article Summary What is Revenue Management?
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Hotel Speak
MAY 9, 2023
Cost control challenges can vary from hotel to hotel, depending on the market segment, location, and star classification, but most hotels face similar issues. Marketing By choosing the right marketing tools, such as a robust CRM system, hotels can capture and store guest data from all distribution channels.
SiteMinder
OCTOBER 10, 2022
Falling short of your competitors when it comes to guest experience, accommodation standards or your marketing and advertising strategy can quickly lead to lost revenue. The company is the recognised leader in hotel industry benchmarking and provides market data including supply and demand and market share information on a global scale.
Xotels
APRIL 3, 2024
This is done by thoroughly understanding your property, its customers, and the market. Making sure you get your fair share of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings. Article Summary What is Revenue Management?
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