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I looked at ADR and occupancy to determine if each classification (Luxury & Upper Upscale, Upscale & Upper Midscale, and Midscale & Economy) were capturing their fairshare of the market.
This index can vary according to the business strategy, and factors impacting it include the average daily rate (ADR) , occupancy rate, quality of services offered, marketing strategies, reputation, and more. Calculate your property’s ADR, RevPAR, and occupancy rate. How is ARI calculated?
They faced their fairshare of challenges. Terra Paraiso quickly saw an increase in occupancy rates, even during peak seasons, as they were now able to better manage their resources and pricing strategies. This ensures hotels capture the maximum revenue potential without compromising on occupancy.
The company is the recognised leader in hotel industry benchmarking and provides market data including supply and demand and market share information on a global scale. For example, STR data reveals that the average occupancy rate across US hotels in August 2022 was 66.5%, and the average daily rate was US$151.49. STAR summary.
Making sure you get your fairshare of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings. Overbooking: although overbookings are often seen as a scary proposition, it’s an important strategy to maximise occupancy and achieve those elusive perfect fills.
Challenges Faced by the Property Operating in a traditional manner, Beach Street Eco Resort & Spa faced its fairshare of obstacles that hindered growth as well as guest experience. With a more efficient booking process, the resort achieved higher occupancy rates and a substantial boost in income.
As someone who spent his fairshare of time in the trenches of revenue management, I can tell you it isn’t just some fancy industry jargon; it’s a game-changer, a revenue booster, your ticket to serious profit. As a result, their occupancy increased by 20% during the shoulder season, and their overall revenue grew by 15%.
As someone who spent his fairshare of time in the trenches of revenue management, I can tell you it isn’t just some fancy industry jargon; it’s a game-changer, a revenue booster, your ticket to serious profit. As a result, their occupancy increased by 20% during the shoulder season, and their overall revenue grew by 15%.
As someone who spent his fairshare of time in the trenches of revenue management, I can tell you it isn’t just some fancy industry jargon; it’s a game-changer, a revenue booster, your ticket to serious profit. As a result, their occupancy increased by 20% during the shoulder season, and their overall revenue grew by 15%.
Making sure you get your fairshare of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings. Overbooking: although overbookings are often seen as a scary proposition, its an important strategy to maximise occupancy and achieve those elusive perfect fills.
With the right approach, hotels can get their fairshare of direct revenue and own valuable guest data that provides insights to take their strategy to the next level. By gathering and analysing guest data from multiple sources hotels can gain insights into guest behaviour and preferences.
It ensures guests get the best value for their money and quality customer service, and that all operators earn their fairshare with maximum profitability. Unfortunately, some hotel operators don’t always think about fair competition and the reasonable market rate. A declining guest experience is the second death spiral.
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