Remove Fair Share Remove Occupancy Remove Target Marketing
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Hotel Star Reports: What are they and how to read them

SiteMinder

The company is the recognised leader in hotel industry benchmarking and provides market data including supply and demand and market share information on a global scale. For example, STR data reveals that the average occupancy rate across US hotels in August 2022 was 66.5%, and the average daily rate was US$151.49.

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Hotel Revenue Management Strategies

Xotels

Making sure you get your fair share of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings. Overbooking: although overbookings are often seen as a scary proposition, it’s an important strategy to maximise occupancy and achieve those elusive perfect fills.

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10 Smart Hotel Cost Control Ideas to Save Money

Hotel Speak

With the right approach, hotels can get their fair share of direct revenue and own valuable guest data that provides insights to take their strategy to the next level. This in turn can be used to create targeted marketing campaigns that resonate with their audience and drive high-value bookings.

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