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Making sure you get your fairshare of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings. Each hotel must customise its segmentation strategy based on its market, property, and revenue management goals.
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Making sure you get your fairshare of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings. Each hotel must customise its segmentation strategy based on its market, property, and revenue management goals.
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