SiteMinder

SEPTEMBER 26, 2022

An additional step is understanding the market segmentation of your local market: knowing what travellers are already staying in your market sets the tone for establishing fair share and fuels meaningful comparisons as well as realistic outlooks. Fair share in your market.

Hotel Marketing 95

Hotel Marketing Marketing Market Fair Share 95

Xotels

APRIL 3, 2024

Making sure you get your fair share of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings. Revenue management starts by analysing the market and competition. and which pricing approaches are needed to reach those objectives.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

SiteMinder

OCTOBER 10, 2022

Generally speaking, an optimal compset includes 3-5 hotels that: Are located in the same geographical area as your hotel (some exceptions to this would be if your hotel is in a very remote area or the other hotels in your area have a distinctly different target market). Have similarly priced rooms.

Average Daily Rate 52

Average Daily Rate Occupancy Revenue Hotels 52

Hotel Speak

MAY 9, 2023

With the right approach, hotels can get their fair share of direct revenue and own valuable guest data that provides insights to take their strategy to the next level. This in turn can be used to create targeted marketing campaigns that resonate with their audience and drive high-value bookings.

Hotels 59

Hotels Upsell Revenue Market 59