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3 vital questions every hotel general manager should be able to answer

Demand Calendar

Every hotel general manager should address these three pivotal questions: What are your most profitable guest segments and customers? What is your forecast for the next 1218 months? Knowing this information will help you strategically target and nurture the right business. Consider not just room bookings but all revenue streams.

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Melbourne’s luxury hotels welcome strong international business at Australian Open

Hotel Management

Event-related occupancy forecasts are particularly impressive, given STR and JLL report Melbourne has welcomed 81 new hotels and over 5,200 rooms in the five-year period between 2019 and 2024, with another 2,000 rooms still to come, said Accommodation Australia (Victoria) General Manager, Dougal Hollis.

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General Manager: Don't trust your experience and gut feeling

Demand Calendar

Fast forward to today, general managers appreciate that revenue managers collect, compile, analyze, and provide information based on data. It gives the general manager a better understanding of what happened (monthly reporting) and what the future might look like (forecasting).

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Why should the hotel general manager care about forecasting?

eHotelier

Here is a comprehensive list of benefits for many different roles in a hotel, including a few action points for each role.

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This Week’s Comings & Goings

Lodging

In this role, Dvoranchik will oversee all financial operations, including strategic planning, budgeting, forecasting, and financial reporting. Hotel Heron announced the appointment of Liz Martinez as general manager of KLN, the property’s restaurant.

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How to improve and develop forecasting in hotels

Demand Calendar

Forecasts should be reasonably accurate, but they will never be entirely correct. Therefore, the revenue management system should take the first shot at forecasting. The second opinion is that the revenue manager will add the human touch based on extensive experience from the destination and the hotel.

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Boost Hotel Occupancy: Focus on Forecasting Destination Demand

Demand Calendar

Destination demand forecasting estimates the overall daily demand for hotel rooms in a particular destination. This type of forecasting is essential for understanding the total demand for accommodation in a destination.