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What is Yield Management: Guide for Hotels

SiteMinder

What is Yield Management? Yield management is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. A similar principle can apply to distribution.

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A history lesson in revenue management and the top challenge facing today’s hotels

SiteMinder

The exact genesis of yield management (now revenue management) in the hospitality sector is hotly debated,” says Stuart-Hill. Old-school leaders may not fully understand revenue management, but it’s not their fault. As revenue management gets explored more, the talent shortfall will get worse.

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ThinkReservations vs SiteMinder

SiteMinder

While it is capable of generating predictive analysis, such as yield management reports that forecast demand and guide rate adjustments, some users say that these reports don’t convert well to Excel. Benjamas Kitsaengklai, Assistant General Manager Ping Nakara Boutique Hotel and Spa Read more

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