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The other two indicators are MPI (marketpenetration index) and RGI (revenue generated index). In order to make the best decisions, it’s important for hotels to measure and track all three indicators to have a full overview of their performance and market.
For instance, a consistently high occupancy rate might indicate effective marketing strategies, while low guest satisfaction scores could point to potential issues in service quality or amenities. In today’s competitive hospitality industry, understanding and optimising these metrics is crucial.
Adaptability to market conditions : The hospitalitymarket is fluid, influenced by various external factors like local events, economic shifts, and even weather patterns. It pays to obsess over long-range weather forecasts too. Overpriced rooms deter potential guests, while underpricing leads to revenue loss.
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