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In October, Omnitrak’s Travel MarketPenetration Index edged downward to 98.7 The slowdown in October travel marketpenetration aligned closely with 2022 levels, pulling the numbers below the usual summer-to-fall seasonal changes in travel demand,” said Chris Kam, president/COO, Omnitrak. “The index levels.
The other two indicators are MPI (marketpenetration index) and RGI (revenue generated index). In order to make the best decisions, it’s important for hotels to measure and track all three indicators to have a full overview of their performance and market.
It offers insights into room demand and helps in forecasting. MPI – Marketpenetration index is a way to directly compare yourself with your competitors. This is calculated by: your occupancy rate / market occupancy rate x 100.
It pays to obsess over long-range weather forecasts too. Marketpenetration index (MPI), average rate index (ARI), and revenue generation index (RGI) : These are comparative metrics used to assess a hotel’s performance against its competitive set or the broader market.
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