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Skift Take: Today's podcast looks at Marriott's big settlement, the shaky 2025 OTAforecast, and new loyalty rules for Hyatt and American Airlines. Rashaad Jorden Read the Complete Story On Skift
Skift Take: With hotel brands making major strides in customer ownership, it is time to start anticipating when direct bookings will outpace third-party sites. Pranavi Agarwal and Seth Borko Read the Complete Story On Skift
Houston TX, January 15, 2025 Hotels that allow Online Travel Agents (OTAs) to undercut their rates pay nearly 50% more for PPC leads, new research has revealed. OTAs increase their bids on branded searches when they know they can offer travelers the best price. The increased cost is driven by competition.
By Eric Alister It goes without saying that Artificial Intelligence (AI) has unveiled to hotel and online-travel agency (OTA) brands the hidden powers of customer data collection for increasing operational efficiency and revenue. The post Hotels and OTAs are putting their customer data to good use appeared first on Hotelier Magazine.
Reaffirming the value of having a diversified hotel distribution strategy, the list once again features a range of both B2B and household consumer channels from OTAs to hotel websites, wholesalers and global distribution systems. Expedia, Trip.com, local OTA MG Group and STAAH GDS also retained spots on the list.
One of the main challenges for hotels is creating accurate forecasts in the short, medium, and long term. Accurate forecasting also benefits hotels’ bottom lines in other ways. But traditional forecasting models no longer cut it. Relying on historical data hinders performance since no season is ever identical to the last.
Global cloud-based market intelligence provider OTA Insight has rebranded to Lighthouse. “Our capabilities and vision have outgrown the OTA Insight name,” said Sean Fitzpatrick, CEO. The post OTA Insight rebrands as Lighthouse appeared first on hotelbusiness.com.
Online Travel Agents for hotels or OTAs serve as important distribution channels for hotels. OTAs are online platforms or websites that sell hotel rooms to customers. An excellent marketing strategy incorporates OTAs to boost sales and revenue. These statistics show why OTAs are essential for hotels.
Simplified Distribution: Managing room inventory across multiple Online Travel Agencies (OTAs) can be complex. Single-solution platforms harness AI to: Analyze booking trends and forecast demand. Adopting AI and Automation The future of hospitality lies in AI-driven tools that automate routine tasks and provide predictive insights.
Integration with Distribution Channels: Seamless integration with distribution channels such as online travel agents (OTAs) , global distribution system (GDS) , and direct booking channels is essential for efficient inventory management and distribution.
It analyses several factors including demand, season, occupancy forecast, and competitor pricing, etc. Channel Manager A channel manager is a software that helps you distribute/update your hotel’s rooms and rates on all the connected Online Travel Agencies (OTA). For example, you sell your rooms on 5 OTAs.
Core Pricing Strategies for Hotel Trading Bots Programming effective hotel trading bots starts with identifying robust pricing strategies, including: Dynamic Rate Setting Bots analyze historical booking data, forecasted demand, local events, and other factors to set optimal daily rates aimed at maximizing RevPAR.
Steps to Analyze Competitor Pricing: Track room rates across OTAs and direct websites. Historical Forecasts Historical data helps you predict future demand and optimize rates. How to Use Forecasting: Analyze past trends for high-demand and low-demand periods. Compare room types (standard, deluxe, suite) and amenities offered.
These tools use data-driven insights, automation, and forecasting to ensure youre charging the right price at the right time. Guest actions Who makes direct bookings versus through OTAs, and how can you influence them? Forecasting helps you prepare for the future, with the right pricing, staffing, and strategies already implemented.
Without it, your business is essentially forfeiting the ability to boost bookings, revenue and profit, offer competitive rates and promotions, and forecast effectively. That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? Some OTAs still use cached pricing.
Decision: Should we increase or hold the retail pricing on online travel agents (OTAs) and the brand website? Forecast Accurately: Use forecasting to inform pricing, yield management , and channel management decisions. Consider the following scenarios to illustrate this point: 1.
The top five features listed by RMS users are: Automated pricing recommendations Real-time insights Quick and efficient forecasting Ease of use Market intelligence data Tech Investment Set to Continue Hotel tech spending continues to increase, with 60.7% of respondents saying they had spent more in 2023 compared to 2022, and 71.4%
Net rate : This is the rate after subtracting any commissions or fees, often used in negotiations with online travel agencies (OTAs) or corporate bookings. Plus, OTAs and other industry partners will normally negotiate based on your rack rate, so you really need to have one if youre going to operate smoothly with other players.
Decision intelligence unifies the full range of pricing decision-making through both OTAs and direct bookings. It’s equipped with forecasting, trend analysis, and automation capabilities and is built into the Cloudbeds platform, allowing users to make smarter, data-driven decisions directly across the system.
Adam Harris, Co-Founder and CEO of Cloudbeds , said: “The outlook for the travel industry in 2024 looks rather encouraging, with economic forecasts shifting from fears of a global recession to expectations of a soft landing and moderate growth. Online travel agencies (OTAs) have returned stronger than ever.
Anticipating your demand The first step to optimise for low occupancy periods is to understand when they happen – forecasting demand is critical to manage it. However, a better picture can be drawn if you look outside into the real world for this data – competitor rates, airline prices and even economic forecasts are important to consider.
The data covers key hotel performance indicators such as occupancy, RevPAR, booking lead time, length of stay, international and domestic travel, direct and OTA bookings, as well as upsell performance to forecast trends shaping the hotel industry in 2023.
Forecasting High-worth customers are known for booking at the last minute. When casinos are armed with a forecast that predicts this type of demand, they can price accordingly. Having a system that can give you real-time pickup is highly valuable when you’re creating forecasts,” Reed says. “It
Interactive dashboards and visual representations make it easier for revenue managers to make data-driven decisions, identifying revenue trends, tracking performance metrics, and accurately forecasting future demand.
Designed specifically for the hospitality industry, it offers easy channel management, rate distribution, and inventory control across multiple online travel agencies (OTAs) and booking channels. Additionally, IDEAS offers forecasting tools, allowing hotels to anticipate demand and adjust pricing accordingly.
Thanks to these solutions, today’s revenue manager can produce forecasts, distribute inventory and adjust rates with speed – a stark contrast to the manual and long drawn-out processes that defined the practice in the past. A richer data set will allow for a clearer picture of market conditions and improved forecasting.
Learn more Yield management vs revenue management The goal of yield management is not merely to increase room rates or occupancy; rather, it’s to maximise your hotel’s revenue by forecasting your room supply and demand across a variety of key factors. Informed Decision-Making : Yield management relies heavily on data analytics.
How many direct bookings are you losing to OTAs due to poor integration? With a centralized HMS, revenue management tools can optimize pricing strategies, direct booking systems can reduce OTA dependency, and automated staffing solutions can ensure that operational costs remain under control.
3) ForecastingForecasting is the lifeblood of revenue management. Forecasting in revenue management relies on setting prices based on what you expect the demand to be. For instance, corporate clients may spend more on services within the hotel and get more volume of bookings throughout the year.
In the battle for direct bookings, hotels face intense competition from OTAs marketing power in the online space. Beyond their vast budgets, OTAs also leverage powerful algorithms to optimize every aspect of their campaigns, consistently achieving higher ROAS (Return on Ad Spend) than individual properties.
3) Direct Booking Incentives: Encouraging guests to book directly through the website rather than third-party platforms or online travel agents (OTAs) can result in cost savings and generate more revenue for hotels. Hoteliers must ensure their website is intuitive, mobile-responsive , and visually engaging to encourage conversions.
eCommerce sites include hotel websites and booking engines , online travel agencies (OTAs), metasearch engines , and other online platforms where hotels advertise and sell rooms. Metasearch advertising can be an effective way to reach these travelers, compete with OTAs, and generate direct bookings.
Following best practices and a well-thought-out strategy is the only way to unlock the full potential of revenue for your hotel , with benefits including: Claim your fair market share: with more hotels forecasted to open every year , gaining a fair market share will become more difficul t each year.
Essential Features of a Good PMS Integration with OTAs and Channel Managers An effective PMS integrates seamlessly with Online Travel Agencies (OTAs) and channel managers, ensuring real-time updates for room availability and pricing across platforms.
The second of our two-part blog series on revenue management looks beyond challenges towards trends emerging from dwindled demand, patchy recovery and flipping of established revenue management processes to forecast and inform pricing. If you’re lost amidst volatile demand and ineffective conventional forecasting methods, don’t worry.
With my workshops and speaking, I often do an exercise where I challenge each leader to find a minimum of $250 in next month’s forecast. The DOS commented that he thought it would help lower OTA costs by directing the clients to call the hotel “just like the old days.” It can also be a source of new revenue.
TruePlan: A budgeting and forecasting software that allows hoteliers to simplify and streamline budgeting processes and forecast with confidence. Rec: An automated financial reconciliation software to automatically detect accounting discrepancies for bank and OTA reconciliations and income audit journaling.
Financial planning and forecasting The key to financial planning and forecasting? The best hotel management accounting software boosts profits through practices like forecasting, dynamic pricing , direct bookings and streamlined inventory management.
Episodes discuss market performance, forecasting , and the impact of various factors in the hospitality industry. The Boostly Podcast Hosted by Mark Simpson and Liam Carolan, The Boostly Podcast empowers hospitality professionals to increase direct bookings and reduce reliance on online travel agencies (OTAs). Who’s it for?
Hoteliers can also use a channel manager to seamlessly connect with popular OTAs such as booking.com, Expedia, AirB&B, etc. An RMS can automate rate optimization, forecast pricing, and engage with potential guests. Integrated platforms help increase the hotel’s visibility, maximize occupancy, and decrease overbookings.
With my workshops and speaking, I often do an exercise where I challenge each leader to find a minimum of $250 in next month’s forecast. The DOS commented that he thought it would help lower OTA costs by directing the clients to call the hotel “just like the old days.” It can also be a source of new revenue.
Websites such as Trivago and Skyscanner are experiencing rapid growth (68% and 42% year-on-year respectively), and a study by Momondo forecasts the comparison sites market to grow more than 40% by 2017. Use travel comparison sites Travel comparison sites have been instrumental in empowering consumers, and usage in the UK is high.
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