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Marriott Settlement, OTA Buybacks and Hyatt-American Air Loyalty Play

Skift Blog

Skift Take: Today's podcast looks at Marriott's big settlement, the shaky 2025 OTA forecast, and new loyalty rules for Hyatt and American Airlines. Rashaad Jorden Read the Complete Story On Skift

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Will Hotel Direct Bookings Overtake OTAs? Digging Deeper Into Our Forecast

Skift Blog

Skift Take: With hotel brands making major strides in customer ownership, it is time to start anticipating when direct bookings will outpace third-party sites. Pranavi Agarwal and Seth Borko Read the Complete Story On Skift

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The hidden cost of rate disparity: OTAs undercutting hotels responsible for 50% rise in Cost Per Click (CPC)

Hotel Speak

Houston TX, January 15, 2025 Hotels that allow Online Travel Agents (OTAs) to undercut their rates pay nearly 50% more for PPC leads, new research has revealed. OTAs increase their bids on branded searches when they know they can offer travelers the best price. The increased cost is driven by competition.

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Hotels and OTAs are putting their customer data to good use

Hotelier Magazine

By Eric Alister It goes without saying that Artificial Intelligence (AI) has unveiled to hotel and online-travel agency (OTA) brands the hidden powers of customer data collection for increasing operational efficiency and revenue. The post Hotels and OTAs are putting their customer data to good use appeared first on Hotelier Magazine.

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STAAH unveils the top 10 booking channels for Southeast Asian region

STAAH

Reaffirming the value of having a diversified hotel distribution strategy, the list once again features a range of both B2B and household consumer channels from OTAs to hotel websites, wholesalers and global distribution systems. Expedia, Trip.com, local OTA MG Group and STAAH GDS also retained spots on the list.

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From guesswork to predictive power: The evolution of hotel demand forecasting

Cloudbeds

One of the main challenges for hotels is creating accurate forecasts in the short, medium, and long term. Accurate forecasting also benefits hotels’ bottom lines in other ways. But traditional forecasting models no longer cut it. Relying on historical data hinders performance since no season is ever identical to the last.

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OTA Insight rebrands as Lighthouse

Hotel Business

Global cloud-based market intelligence provider OTA Insight has rebranded to Lighthouse. “Our capabilities and vision have outgrown the OTA Insight name,” said Sean Fitzpatrick, CEO. The post OTA Insight rebrands as Lighthouse appeared first on hotelbusiness.com.

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