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Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, targetmarket, and overall vision. Marketingstrategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.
In addition to the guest messaging platforms during the pandemic, we also developed an email strategy that took transactional emails a step further for our hotel guests. So what we would do is we would send customized and personalized emails to our guests from the generalmanager before, during, and after the stay.
Table of contents The importance of hotel management The purpose of managing a hotel is to successfully establish a constant flow of travellers and guests to your property throughout the year, while also showcasing the wide variety of services and products.
Table of contents The importance of hotel management The purpose of managing a hotel is to successfully establish a constant flow of travellers and guests to your property throughout the year, while also showcasing the wide variety of services and products.
Know your customer base Today’s travel market is diverse, encompassing everything from baby boomers to socially-minded millennials to wealthy leisure travellers. The more you understand your targetmarket and the emotional experiences they seek, the better you can tailor your products and offerings to serve them.
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