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Sales and revenuemanagement are two departments that seemingly should be a match made in heaven but often find themselves at odds with differing goals for success.
Its no longer enough to glance at daily occupancy numbers or fleeting ADR trendshoteliers must dig deeper to ensure that every decision they make aligns with profitability and guest satisfaction. Every hotel generalmanager should address these three pivotal questions: What are your most profitable guest segments and customers?
Occupancies are at unparalleled levels over the concert periods, and we have also seen a surge in regional demand as Swifties take the opportunity to travel further. For both the Melbourne and Sydney concerts we’ve seen a bump in hotel occupancy around the event dates, and our restaurants have also seen great reservation numbers.
Marriott International, the preferred accommodation partner for the event, has reported high-level bookings over the next two weeks, with their eleven Melbourne hotels at 100% occupancy on April 1 – an incredible feat for its newly opened hotels, Le Méridien Melbourne and The Ritz-Carlton Melbourne.
The data generated by modern hotel operations – from booking patterns and guest preferences to room occupancy rates and ancillary revenue streams – is often scattered across various siloed systems. Transitioning from intuition to data isn't always easy, but it's becoming increasingly essential.
A single negative experience can quickly snowball into lost revenue, scathing reviews, and a damaged reputation. Yet, many hotel generalmanagers have lost sight of this fundamental principle. Yet, many hotel generalmanagers have lost sight of this fundamental principle.
A quick search on the internet yields a wide range of definitions for ‘revenuemanagement’. Some of these take a theoretical, almost academic approach and, in several instances, there are iterations of revenuemanagement’s classic definition: ‘selling the right room, to the right guest, at the right time, for the right price’.
It helps stakeholders make informed decisions about marketing-, sales-, revenue strategies, and overall business planning. This type of forecasting is essential for understanding the total demand for accommodation in a destination.
Whether you accept transient or group business to your hotel is more than just a revenuemanagement question. It’s also a risk management question. And what is the philosophy of the hotel, the ownership, the generalmanager, and other stakeholders? They don’t pull folio data into their revenue calculations.
The title can varysome properties use terms like hotel manager, lodging manager, or director of hospitalitybut the core responsibilities remain the same. The hotel director sets expectations for service, supports team performance, and ensures the property is meeting its revenue and occupancy targets.
A skilled reservations manager can directly influence your revenue by ensuring your rooms are always accurately represented across booking channels, minimising missed opportunities due to errors or delays. What does a hotel reservations manager do? The reservation department is responsible for managing all incoming bookings.
By adopting advanced technology and analytics, hotels can unlock new opportunities to optimize pricing, improve occupancy, and elevate room revenue. This blog post will guide you through the essential preparations to move from basic, manual methods to a comprehensive, data-driven revenuemanagement approach.
Top-line management in a hotel refers to the strategies, actions, and decisions made by the hotel's management team to maximize the hotel's total revenue, which includes room sales, food and beverage sales, event space rentals, and any other income-generating activities.
Hotel tax, also known as occupancy tax, lodging tax or bed tax, is a tax that US authorities impose on the rental of hotel rooms and other forms of short-term accommodation. Is hotel occupancy tax state or local? The revenuegenerated from hotel taxes is often used to fund local tourism, infrastructure and community projects.
While comforting in its familiarity, traditional revenuemanagement is akin to focusing on the tip of the iceberg, ignoring the vast potential lurking beneath the surface. It's time to dive deeper beyond the allure of high occupancy rates and RevPAR.
Dial up your hotel’s efficiency and earn more revenue. As a property management system built specifically for small properties, that’s exactly what Little Hotelier can deliver. The goal is to maximise revenue while minimising costs. The goal is to maximise revenue while minimising costs.
SiteMinder’s platform empowers you to execute your hotel business plan seamlessly and drive revenue growth. Key goals: State your main objectives, such as increasing occupancy rates, boosting revenue, or expanding your hotel chain. based on your projected occupancy and service levels.
What is Yield Management? Yield management is a pricing and revenuemanagement strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. Think of it as the art behind the science of room supply and demand.
Focusing primarily on occupancy-based KPIs can narrow the view of a hotel's performance. The logic is often simple: More people in rooms equals more revenue. High occupancy numbers can offer a seductive sense of security, but they don't necessarily paint a complete picture of a hotel's financial well-being.
Imagine your hotel boasts an average occupancy rate of 70%. However, a closer look reveals you're wholly booked every Saturday with 100% occupancy, while you have fewer guests on Fridays. It's time to address the elephant in the room – relying solely on averages in the hospitality industry just won't cut it.
Let's shift perspective—away from the numbers game of occupancy and rates and toward creating value-rich, unforgettable stays. I want to inspire hoteliers to embrace innovative strategies that resonate with modern travelers, setting a new standard for hospitality excellence beyond competitive pricing.
To maximize occupancy, hotels might unintentionally compromise the quality of guest experiences, hurting overall satisfaction and long-term loyalty. Putting too much emphasis on these metrics can shift focus away from the most critical aspect of the hospitality industry: providing exceptional customer service.
Many hoteliers question if it’s worthwhile investing in a direct booking strategy or if they can solely rely on online travel agencies (OTAs) like Airbnb, Booking.com, or Trip.com to fill occupancy. Increase revenue and profitability An integrated booking engine is a game-changer for increasing revenue and overall profitability.
Once your hotel has an idea of demand, you can make tweaks to your room and service prices that help maximise revenue and occupancy. Price and promote your property better with Little Hotelier Little Hotelier's Insights tool gives you more control, more support and more revenue.
From conversations with generalmanagers to PR professionals and restauranteurs – we’ve compiled a list of the top hospitality podcasts today to help hoteliers boost their industry knowledge and take away practical tips for success. No matter what role or interest you have in hospitality, there’s a podcast for you. Who’s it for?
Here’s why they’re beneficial: Revenue diversification Hotel packages allow you to diversify your revenue streams by upselling various services and amenities. Whether it’s spa treatments, dining experiences, or exclusive tours, these packages encourage guests to spend more, boosting your overall revenue.
This article will show you how ChatGPT can help hotels keep guests engaged , improve their experience, and increase revenue , all while reducing staff workload. From decision-makers of hotels, to generalmanagers and front office teams, they can use ChatGPT effectively if they know how to ask the right questions.
GeneralManagement: GeneralManagers take care of the overall administration of a hotel. A Hotel PMS provides several operational reports, including a history and forecast report, revenue report, reservation report, housekeeping report, night audit report, financial report, guest history report, occupancy reports, etc.,
That being said, there are a handful of KPIs for hotel generalmanager which help hoteliers meet the benchmarks set. It is calculated by taking the Average room revenue and dividing it by the total number of rooms sold. The occupancy rate is found out by dividing the number of occupied rooms with the total available rooms.
Ireland was a surprising addition to the list of countries with high occupancy levels, in this case a result of housing refugees. She went on to say that by not targeting one specific sector, The Other House is generating new revenue streams particularly from hybrid workers. .
Boost your hotel's reputation and occupancy Effectively boost guest satisfaction and request feedback to enhance your reviews with Little Hotelier. Impact on bookings : Google reviews can directly affect your occupancy rates. It’s allowed us to unlock this huge revenue opportunity with accommodation that we didn’t know was possible.
There used to be a time when hotel revenuemanagers simply had to look at predicted demand and keep an eye on competitors’ rates to optimize pricing. For revenuemanagers, that meant adding a new strategy (and a new skill) to their decision-making: reputation pricing. without harming its occupancy rates.
Occupancy remains high overall, though around zero growth nationally. Average daily rate is the main driver of revenue per available room (RevPAR) growth. STR RevPAR Forecast ] Slow and steady revenue growth is keeping the industry optimistic, but it’s the profitability which is worrying some hotel investors and management companies.
Make operations easier and boost revenue with Little Hotelier Simplify daily tasks, increase direct bookings, and optimise your property’s revenue with Little Hotelier’s all-in-one platform. Learn more Why are hotel interview questions important for managers? What was the outcome?
Anyone who needs a clear path to action, from generalmanagers to revenuegenerating or teams of subdivisions, will find their time spent on this analysis rewarded with valuable insights and a clear course of action. Should actions lead to the achievement of a new goal for occupancy or ADR? How to perform a S.W.O.T
Marc Saunders, director of marketing at Splendid Hospitality, also believes there is opportunity to drive revenue by activating hotel spaces with retail partnerships. A recent Knight Frank report supports this idea, revealing that ancillary revenues have increased in 2022 with the contribution to total revenue rising by 1.5
Hospitality management is simply a broader term that can be applied to any business in the hospitality industry: not just hotels, but restaurants, bars, cafes, tour companies and more. Hotel management made easy Streamline hotel management, boost revenue, and enhance guest experience with SiteMinder's smart platform.
Brigitte’s journey to guest experience leadership As head of revenue strategies and communication for Coast Hotels, Brigitte Diem-Guy may seem like an unlikely person to lead guest experience management, but if you talk with her for a few minutes, you can see she’s the perfect person. It shows ways that we can improve even further.”
Evaluating SiteMinder reviews enables accommodation providers to determine its suitability for their specific needs and operational requirements, allowing them to invest in solutions that align with their business goals and increase overall efficiency, guest satisfaction, and revenue results.
Quest first launched the partnership last year with an Australia-wide GDS advertising campaign that delivered a 60% increase in GDS revenues over the trailing 12 months, and a double digit return on ad spend (ROAS).
It can only be possible when a cloud-based multi-property management system powers your group-wide operations. However, if you have a multi-property management system, it just takes a few clicks to know what you want to know. And for this, a Central Reservation Office CRO tool is what you need the most.
As we’ve already covered, the front of house manager at a hotel handles all customer-facing operations and is largely responsible for ensuring a positive customer experience. Hotel generalmanager. This is the most senior of all hotel management positions. Operations manager. Revenuemanager.
Hospitality management is simply a broader term that can be applied to any business in the hospitality industry: not just hotels, but restaurants, bars, cafes, tour companies and more. Hotel management made easy Streamline hotel management, boost revenue, and enhance guest experience with SiteMinder's smart platform.
So what we would do is we would send customized and personalized emails to our guests from the generalmanager before, during, and after the stay. We are also working to really focus on demand generation and capturing demand and occupancy as it sort of stabilizes and resets to a degree.
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