Remove General Manager Remove OTA Remove Target Marketing
article thumbnail

How to start a hotel business plan

SiteMinder

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

article thumbnail

10 years on: Cornell’s GMP and the industry

Boutique Hotel News

BHN speaks to two hospitality professionals who graduated from the General Managers Program (GMP) at Cornell University a decade ago, to understand their career progression and how the industry has evolved in that time. . It’s been 10 years since you enrolled on the General Managers Program at Cornell University.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Hotel Management: Meaning, Types, and Operations

SiteMinder

Types of hotel management If we zoom in on accommodation management, it too can be divided into a few different categories, which reflect the broad range of tasks and challenges that hotel management presents. Build relationships with guests Develop a better rapport with your target market segment.

article thumbnail

Hotel Management: Meaning, Types, and Operations

SiteMinder

Types of hotel management If we zoom in on accommodation management, it too can be divided into a few different categories, which reflect the broad range of tasks and challenges that hotel management presents. Build relationships with guests Develop a better rapport with your target market segment.

article thumbnail

What is Yield Management: Guide for Hotels

SiteMinder

Over time, these roles matured and transformed, giving birth to the modern-day revenue or reservations managers. In the context of smaller establishments, such as boutique hotels or bed and breakfasts, it’s often the general manager who dons the hat of a revenue manager, juggling multiple responsibilities.

article thumbnail

116 – TMG Hospitality Trailblazers: Mauri Berry

Travel Media Group

So what we would do is we would send customized and personalized emails to our guests from the general manager before, during, and after the stay. You have to be kind of targeted and specific in your marketing. And they communicated things like amenities service or facility updates on property during the pandemic.