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What is Yield Management: Guide for Hotels

SiteMinder

What is Yield Management? Yield management is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. A similar principle can apply to distribution.

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A history lesson in revenue management and the top challenge facing today’s hotels

SiteMinder

The exact genesis of yield management (now revenue management) in the hospitality sector is hotly debated,” says Stuart-Hill. Old-school leaders may not fully understand revenue management, but it’s not their fault. As revenue management gets explored more, the talent shortfall will get worse.

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ThinkReservations vs SiteMinder

SiteMinder

It is overflowing with best-in-class functionality, offering all that ThinkReservations offers and much, much more: business intelligence , marketing assistance, OTA partnerships and a powerful booking engine, to name but a few key features. SiteMinder , meanwhile, is the world’s largest open hotel commerce platform.

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SiteMinder Reviews & Ratings 2023

SiteMinder

.” – Managing director of a hospitality consulting firm in Malaysia Pros: In my capacity as a revenue management consultant, I have used many different channel managers. SiteMinder definitely is my favourite channel manager as it’s easy to use, integrates with all the major OTAs and has very good customer service.

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