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While the two properties have very different targetmarkets, what we share is a recognition of the thriving tourist appeal of the Mornington Peninsula,” said Group GeneralManager, Craig Dodd. Hilltonia Homesteads also owns nearby bathing and wellness experience, Alba Thermal Springs and Spa.
Inspired by Japanese architecture and Indonesian culture, the gorgeous villa is expertly run by GeneralManager Wan Fikrie. Little Hotelier spoke with Wan about the property’s goals and the need to utilise market-leading software. However, to make this process easy and effective, Wan and the team required the help of technology.
It requires understanding the targetmarket, analyzing data from various sources, mapping against online channels, setting up the website for booking success, building a loyalty program, and regularly reviewing the distribution strategy. Achieving the optimal distribution mix for a hotel is a complex task.
In most cases, the generalmanager or hotel director holds the top operational role, overseeing all departments and ensuring the hotel meets its financial and service goals. However, in medium to large hotelsor those part of a chainthe owner often delegates operational control to a hotel director or generalmanager.
Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, targetmarket, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.
Whether you accept transient or group business to your hotel is more than just a revenue management question. It’s also a risk management question. And what is the philosophy of the hotel, the ownership, the generalmanager, and other stakeholders? It depends on the market. How much are you willing to risk?
BHN speaks to two hospitality professionals who graduated from the GeneralManagers Program (GMP) at Cornell University a decade ago, to understand their career progression and how the industry has evolved in that time. . It’s been 10 years since you enrolled on the GeneralManagers Program at Cornell University.
Employee pushback is another challenge to implementing technology in hotels says Greg Staley, generalmanager, E-Pro Bot Inc. Data remains a top priority as hotels leverage it to optimize targetedmarketing, personalization, and revenue management.
Many people have access to the software, including the generalmanagers, guest-services managers, revenue managers as well as sales and marketing teams who use it for insight into guests’ booking history, purchasing patterns, needs and preferences based on how they interacted with a hotel’s website.
So what we would do is we would send customized and personalized emails to our guests from the generalmanager before, during, and after the stay. You have to be kind of targeted and specific in your marketing. And they communicated things like amenities service or facility updates on property during the pandemic.
Over time, these roles matured and transformed, giving birth to the modern-day revenue or reservations managers. In the context of smaller establishments, such as boutique hotels or bed and breakfasts, it’s often the generalmanager who dons the hat of a revenue manager, juggling multiple responsibilities.
Types of hotel management If we zoom in on accommodation management, it too can be divided into a few different categories, which reflect the broad range of tasks and challenges that hotel management presents. Build relationships with guests Develop a better rapport with your targetmarket segment.
Types of hotel management If we zoom in on accommodation management, it too can be divided into a few different categories, which reflect the broad range of tasks and challenges that hotel management presents. Build relationships with guests Develop a better rapport with your targetmarket segment.
Know your customer base Today’s travel market is diverse, encompassing everything from baby boomers to socially-minded millennials to wealthy leisure travellers. The more you understand your targetmarket and the emotional experiences they seek, the better you can tailor your products and offerings to serve them.
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