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To strengthen margins, hotels should look to successful upselling models. By adopting a proactive upselling culture, hotels can bridge this gap, engage guests more effectively, and unlock a powerful incremental revenue stream. The result is untapped revenue and a missed opportunity to enhance the guest experience.
“Oracle OPERA Cloud provides an integrated hospitality platform that enables companies, like Marriott, to deliver exceptional guest experiences while supporting increased efficiency and revenue growth across their operations,” said Alex Alt, executive vice president and generalmanager of Oracle Hospitality.
Upselling is often misunderstood as a revenue tool. When done well, upselling can be a way to provide additional value to guests, enhancing their overall satisfaction. However, it's more than just a way for hotels to earn more money. In this post, I will explore this strategy, looking at how it can benefit hotels and guests.
Growing revenue from meetings and events requires essential collaboration between Marketing, Sales, and Revenue Management : Marketing : Targets and attracts the right audiences and event types. Sales : Converts high-potential leads into booked events and upsells delegates on premium offerings.
This includes offers at every stage of the guest’s journey, from initiating a room upgrade at the time of booking to upselling daily breakfast during their stay, to offering late check-out.
Every action to build customer relationships, attract guests, booking process, pre-arrival email, check-in upsell, and interaction during the stay reflects the opportunity to generate revenue. Their expertise enables us to draw attention, spark interest, and, most importantly, make sales.
We will look at the Attraction (Pre-Booking), Booking, and Upsell Marketing (Pre-Arrival) stages, highlighting the specific information needed from BI tools and how hotels can apply these insights effectively.
“The primary objective of revenue management should be profits, not just income, especially now that you have to factor the costs of distribution. Profit is the DNA of the business and needs to be led by both the generalmanager and the revenue manager,” says De Ponga.
It can be customized to fit your brand, cater to international audiences with multi-language and currency options, and offer add-ons or upsells to help you increase revenue. Upsells and add-ons. With the Cloudbeds Booking Engine, your PMS and Channel Manager are automatically updated to prevent overbookings.
Guests will be able to see the guestbook, digital registration card, and upsell marketplace in 29 languages and 160 different currencies. Multi-language and multi-currency support Whistle for Cloudbeds now supports multiple languages and currencies.
That includes helping us deliver new innovations to hotels such as room upselling, integrated revenue management and mobile housekeeping management, among others, all on a global scale.” ” The post Oracle to bring OPERA Cloud to 2K Wyndham hotels appeared first on hotelbusiness.com.
Employee pushback is another challenge to implementing technology in hotels says Greg Staley, generalmanager, E-Pro Bot Inc. When E-Pro Bot team members are able to speak with hotel management, we are able to show them how they can generate substantially more income.
With the support of tools like SiteMinder, reservations managers can manage high volumes of inquiries efficiently, allowing your hotel to capture more revenue while delivering a seamless booking experience. What does a hotel reservations manager do?
From decision-makers of hotels, to generalmanagers and front office teams, they can use ChatGPT effectively if they know how to ask the right questions. ” - Upselling and Cross-Selling “Generate a script that front desk staff can use to upsell room upgrades and late checkouts, ensuring a high conversion rate.”
Anak Agung Ari Trisna, GeneralManager, highlighted the benefits of other features, such as the channel manager , which connects with three OTAs and the direct booking engine which enables direct online reservations. The mobile app is quick and user-friendly,” Nana noted.
Over time, these roles matured and transformed, giving birth to the modern-day revenue or reservations managers. In the context of smaller establishments, such as boutique hotels or bed and breakfasts, it’s often the generalmanager who dons the hat of a revenue manager, juggling multiple responsibilities.
It begins with laying out realistic targets, then on-point upselling and cross-selling, culminating in the art of tailoring unique sales alternatives. Key strategies for upselling and cross-selling Upselling and cross-selling aren’t just about making quick sales, but rather enhancing the guest experience while maximizing profits.
Here’s why they’re beneficial: Revenue diversification Hotel packages allow you to diversify your revenue streams by upselling various services and amenities. Our packages are always highly anticipated because they are so creative and elaborate,” said generalmanager Arthur Coulombe.
Put your hotel amenities up in lights with SiteMinder From tweaking your listings to upselling extras, SiteMinder ensures every guest knows and capitalises on your in-room amenities. Benjamas Kitsaengklai, Assistant GeneralManager Ping Nakara Boutique Hotel and Spa Read more How can you make your hotel room features more prominent?
In Canada, it’s just beginning,” says Greg Staley, generalmanager of Richmond Hill, Ont.-based By Robin Roberts A growing number of hoteliers around the world are embracing robotics and Artificial Intelligence (AI). Canada, however, is still in the early stages of adoption. “In based E-Pro Bot Inc., which represents KEENON Robotics.
“Not only do [these two systems] manage our customer relationships as far as maintaining contact information, email data bases, and email-marketing software, they do all of our online relationship management by monitoring review sites, which let the properties know when they have a review so they can engage appropriately.”
Wall-mounted digital displays can offer key guest information, and can help you upsell guests by highlighting key hotel services. Benjamas Kitsaengklai, Assistant GeneralManager Ping Nakara Boutique Hotel and Spa Read more Best hotel lobby design trends: How to design a welcoming hotel lobby Looking for the latest in lobby design?
Benjamas Kitsaengklai, Assistant GeneralManager Ping Nakara Boutique Hotel and Spa Read more Streamline processes SiteMinder can form a team of backroom staff who work 24/7 on the low value and laborious stuff, so you and your team can focus on the high value and fun stuff.
Pablo shared that he recently spoke to the GeneralManager of an independent hotel that leverages group business in the winter since capacity is lower. Allows you to communicate with guests via email, SMS, and instant messages, with a focus on marketing automation and upselling. Hotels Quality. Reputize.
Types of hotel management If we zoom in on accommodation management, it too can be divided into a few different categories, which reflect the broad range of tasks and challenges that hotel management presents.
Types of hotel management If we zoom in on accommodation management, it too can be divided into a few different categories, which reflect the broad range of tasks and challenges that hotel management presents.
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