Remove Global Distribution System Remove Market Share Remove OTA
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Busting Today’s Hotel Distribution Myths

Hotel Speak

Effective hotel distribution strategies enable hotels to target the right audience, optimise occupancy rates, and enhance revenue management. Hotels have worked with third parties such as airlines, travel agents, online travel agents (OTAs) and the Global Distribution System (GDS) for decades.

OTA 79
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Travellers from China: Marketing to Chinese tourists

SiteMinder

As you can see, there’s a huge variety of wants and needs from this important market. Chinese tourism alone has a market share the equivalent of multiple less populated countries put together, so you can expect a wide range. Additionally, 47% plan to book with an OTA and 24% direct with their accommodation.

Travel 52
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What is a distribution strategy? The 2024 guide

Hotel Speak

Expanded market reach & revenue growth: Unique distribution strategies help businesses access new geographical territories, demographics, and partnerships. Multi-channel distribution provides more opportunities to promote products and generate sales across different platforms.

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What is Hotel Revenue Management?

Xotels

The Hotel’s Own Website (and Booking Engine) Online Travel Agencies (OTAs): Booking.com, Expedia, Airbnb, etc. Bed Banks: Companies that contract hotel rooms from travel suppliers and market them to 3rd-party resellers. Need more tips on distribution? Social Media Channels: Instagram, Facebook, TikTok, etc.