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GoMMT retains its top spot from last year as the most preferred online booking channel by Indian travellers followed by Agoda and Booking.com. While OTAs will remain a significant channel at least in the near term, lower cost direct bookings via the hotel website are gradually increasing in share.
Reaffirming the value of having a diversified hotel distribution strategy, the list once again features a range of both B2B and household consumer channels from OTAs to hotel websites, wholesalers and globaldistributionsystems. Expedia, Trip.com, local OTA MG Group and STAAH GDS also retained spots on the list.
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