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Apollo is a globaldistributionsystem (GDS) vendor which allows travel agents to access and book inventory from hotels, airlines, car hires, and more. The simple SiteMinder GDS user experience reduces the risk of overbooking and simplifies reservation management for hotels. What is Apollo? Who owns Apollo GDS?
Look for a system that automates key operations like updating room availability, managing bookings, and processing payments. This will save you from the hassle of manual updates and reduce the risk of overbookings or missed payments. Upselling integrations Maximise your revenue by integrating upselling tools into your PMS.
Effective hotel distribution strategies enable hotels to target the right audience, optimise occupancy rates, and enhance revenue management. Hotels have worked with third parties such as airlines, travel agents, online travel agents (OTAs) and the GlobalDistributionSystem (GDS) for decades.
Streamline Distribution to Maximize Visibility Managing your distribution channels is key to maximizing your hotel's visibility. OTAs (like Booking.com or Airbnb), your website, and other platforms (like GlobalDistributionSystems or GDS) are the places travelers look for hotels.
It also prevents overbooking and keeps everything in sync, allowing guests to tailor their stay preferences and enhance their experience. If the hotel is using a revenue management platform, the specific rates are managed and optimized in either that system or in the PMS itself.
The information is then populated into the PMS and distributed to the hotel’s booking channels with the help of channel management software. These channels may include the hotel’s website booking engine, online travel agencies (OTAs), the globaldistributionsystem (GDS), wholesalers, and metasearch sites.
And even then, manually-managed distribution is risky: any delays in updating rates and availability on a channel’s extranet could mean selling a room that isn’t available or selling at a lower rate, which can lead to overbooking and sub-optimal yield management. With advanced channel management connections, the update is fast.
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