SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business 52

Business Revenue Hotels Occupancy 52

SiteMinder

JANUARY 8, 2024

Connecting to the wrong distribution channels When you connect to online travel agents manually or via a channel manager , it’s still important to do some research. You have to look beyond the four or five biggest channels and find partners that most suit your hotel’s target market and brand positioning.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

JANUARY 8, 2024

Connecting to the wrong distribution channels When you connect to online travel agents manually or via a channel manager , it’s still important to do some research. You have to look beyond the four or five biggest channels and find partners that most suit your hotel’s target market and brand positioning.

Operations 52

Operations Management OTA Hotels 52