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Direct websites, Brand.com, online travel agencies, metasearch, globaldistributionsystems (GDSs) – these all have their place and play an important role in reaching travelers where they shop and book. However, managing all these channels can be confusing for the average hotelier.
Galileo is a travel distribution platform that utilises a globaldistributionsystem (GDS) to allow travel agents to book hotels, flights and other travel services. Efficient upselling opportunities A GDS grants your hotel the opportunity to upsell without needing to put much effort in at all.
Streamline Distribution to Maximize Visibility Managing your distribution channels is key to maximizing your hotel's visibility. OTAs (like Booking.com or Airbnb), your website, and other platforms (like GlobalDistributionSystems or GDS) are the places travelers look for hotels.
Apollo is a globaldistributionsystem (GDS) vendor which allows travel agents to access and book inventory from hotels, airlines, car hires, and more. Apollo is currently owned by Travelport, the worlds third-largest globaldistributionsystem vendor (after Amadeus and Sabre). What is Apollo?
Furthermore, a booking engine can enable upselling and cross-selling opportunities by showcasing additional services, such as spa treatments or restaurant reservations, during the booking process. The system can also handle dynamic pricing, allowing hotels to adjust rates based on demand, seasons, or other factors.
In addition to the web and ecommerce experience, guest management systems (GMSs) can be used at any stage of the guest lifecycle (before, during, and after stays) to keep guests engaged with unique and tailored offers, or discounts and promotions to incentivize a return trip.
Effective hotel distribution strategies enable hotels to target the right audience, optimise occupancy rates, and enhance revenue management. Hotels have worked with third parties such as airlines, travel agents, online travel agents (OTAs) and the GlobalDistributionSystem (GDS) for decades.
They can also be known as distribution channels and are crucial for ensuring your hotel maintains a healthy occupancy rate and revenue stream. Examples of booking channels include your own website, online travel agents like Booking.com, metasearch sites like Google, traditional travel agencies, globaldistributionsystems (GDS), and more.
Optimize revenue Increase ADR and RevPAR using an RMS (revenue management system) , diversify revenue streams (e.g., F&B or events), tap into new market segments such as corporate or family groups, and implement upselling/cross-selling. Improve marketing and distribution Optimize distribution channels to reduce sales commissions.
Revenue management integration For properties working with globaldistributionsystems (GDS), a property management system and GDS integration can help maximise exposure. Upselling integrations Maximise your revenue by integrating upselling tools into your PMS.
Enhanced guest experiences An online booking engine is a convenient way to book 24/7, while promoting relevant upsells and promotional offerings. Upselling and Add-On Capabilities: Offering guests additional services or upgrades during the reservation process boosts revenue per guest.
The information is then populated into the PMS and distributed to the hotel’s booking channels with the help of channel management software. These channels may include the hotel’s website booking engine, online travel agencies (OTAs), the globaldistributionsystem (GDS), wholesalers, and metasearch sites.
Indirect channels, such as OTAs, metasearch sites, GlobalDistributionSystems (GDS) such as Amadeus and Sabre, travel agents, tour operators, and wholesalers, are third-party platforms that serve as intermediaries by listing hotel rooms.
With traveler profiles in place, hoteliers can start to build in personalization with compelling upselling, unique on- and off-site experiences, and value-added offers. To stay ahead, hoteliers must embrace an integrated approach that leverages both direct and indirect distribution channels.
Revenue Strategies & Tactics Market Segmentation Hotel Pricing Strategies Forecasting & Budgeting Properly How to Distribute Effectively? GlobalDistributionSystem (GDS): A GDS system can be defined as a worldwide reservation system that acts as a platform to connect travel bookers or suppliers and hotels.
With pooled inventory, advanced rates with discounts or non-refundable rates, and upsell integrations, hotels optimize revenue management with smart pricing strategies. Channel partners Choose a provider that connects to various booking sites and global markets so you can reach travelers from around the world.
Manage your distribution With a Property Management Systems (PMS) in place that integrates with a channel manager, you’ll be able to advertise across many channels whilst maintaining rate parity.
Manage your distribution With a Property Management Systems (PMS) in place that integrates with a channel manager, you’ll be able to advertise across many channels whilst maintaining rate parity.
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