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Prior to joining ELEVAT3, Barris was chief sales officer of Barris Hospitality Consultancy, where she was contracted by hotelsales and marketing teams, owners and management companies to provide services to help expand existing properties’ sales revenues and marketshares.
From my experience as a former Director of Sales, this step in due diligence will require more time than your average investor would typically spend researching, say, a mutual fund. A newly-hired salesperson requires at least 90 days to get a firm understanding of current top accounts and marketing plans by market segment and account.
A successful hotel advertising campaign will build brand awareness and encourage customer loyalty, whether you operate an international hotel chain or a single bed and breakfast. A clever, engaging social media presence can do more for your hotel’s brand at a low cost than anything else on this list. How to boost hotelsales?
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