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There used to be a time when hiring a new sales person, throwing him or her a phonebook and saying hit the streets was adequate. We marveled at the sales people who, with nothing less than determination, a rolodex, a half-baked product and some spit and gum could build a great pipeline and drive business.
I’m a big fan of training, it’s true that most sales people wing it; they need structure and discipline in how to go about organizing their work. If management can’t be bothered to get their act together, can we really fault sales people/team? That their team, their processes, strategy, etc.
The best thing to do to keep this from happening is to break your sales team into manageable sections; strategy, structure, people, process. Each of these pillars represents the critical parts of sales and are the only focused areas salesleadership controls that can move the number. They can address the strategy.
The next week the head of sales went into the CEO’s office and told him he didn’t believe the partnership was going to work out and he felt they should look to different areas and consider a different go to marketstrategy. The head of sales ended up leaving shortly there after. It didn’t work.
In this role, Fleck will guide the brand through its extensive growth, overseeing all aspects of the brand’s culture, training platforms, hotel openings, design evolution, marketingstrategy, nightlife programming and food and beverage concept development.
Are you struggling with implementing a social media strategy? Is your content marketingstrategy delivering qualified leads? Are you struggling with some of the team members? Are you comfortable with the commission structure? Are you sure your current team structure is what you need to crush it? Therefore, I want to help.
Last year I predicted that 2013 would be the year of hiring, that sales people would be on the move, freed from the downturn in the economy and feeling safe, I predicted sales people would start looking for new opportunities. Sales is no longer a simple game, that can be manhandled. I think I was half right. Be prepared!
Is there a salesstrategy and planning process in place and does it work? Does the hiring process deliver A players? Constant evaluation and assessment of underlying processes or execution strategies is critical to success. A sales team can’t win without the right processes driving it.
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