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Last year I predicted that 2013 would be the year of hiring, that sales people would be on the move, freed from the downturn in the economy and feeling safe, I predicted sales people would start looking for new opportunities. I’m asked every year to make a prediction about the upcoming year. I think I was half right.
Each of these pillars represents the critical parts of sales and are the only focused areas sales leadership controls that can move the number. Strategy: What’s the go to marketstrategy? What strategy/strategies are you executing to? Do the strategies map to the stated goals.
The best thing to do to keep this from happening is to break your sales team into manageable sections: strategy, structure, people, process. Each of these pillars represents the critical parts of sales and are the only areas leadership can control to move the number. Strategy: What’s the go to marketstrategy?
I’m a big fan of training, it’s true that most sales people wing it; they need structure and discipline in how to go about organizing their work. If management can’t be bothered to get their act together, can we really fault sales people/team? We have to stop blaming sales people for management f**k ups.
I almost NEVER have a EVP Sales, CEO, VP Sales say to me, we don’t have a pipeline review process, we don’t have a coaching process, we don’t have a salesprocess, everyone has those things, it’s how they execute them that comes into question. Strategy - This is all you my friend.
Cory Falter recently had the opportunity to chat with Kristi White , Hospitality Leader & Consultant on the InnSync Show , about the rise of the non-professional meeting planner and what that means for hotel sales teams. How the Non-Professional Meeting Planner is Changing the Group SalesProcess What is it, and why is this a new trend?
Are you struggling with implementing a social media strategy? Is your content marketingstrategy delivering qualified leads? Are you struggling with some of the team members? Are you comfortable with the commission structure? Are you sure your current team structure is what you need to crush it? Therefore, I want to help.
Of course, with such a diverse palette of marketing components, understanding your different options through and through is key. Come dive in with us as we explore the many types of digital marketingstrategies available. And with immediacy at the forefront of consumer needs, mobile marketing is no longer just a passing trend.
It’s possible during the research process, a prospect asked friends and colleagues, got some suggestions, did a little behind-the-scenes research, and then reached out to the person to hire them. These untrackable activities are where the salesprocess really takes place. Looking to shake up your marketingstrategy?
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