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Shitty sales management can kill pipeline movement. As sales leaders, we spend so much of our time evaluating our teams and the individuals on them, we often forget that our s**t can stink too. The place I see sales management fail the most (just behind hiring “A” players) is pipeline management.
Sales teams perform based on two inputs - effort and execution. If your sales team isn''t performing as expected, you must ask the question - Why? Chances are you won''t know for sure but you can describe the symptoms: Anemic pipeline. Sales taking too long. Can we be more consistent with our sales process?
I almost NEVER have a EVP Sales, CEO, VP Sales say to me, we don’t have a pipeline review process, we don’t have a coaching process, we don’t have a sales process, everyone has those things, it’s how they execute them that comes into question. Does the hiring process deliver A players?
For a problem that seems to be so obvious, you would think that, as an industry, we would work hard to ‘find a cure’ to the high cost of hiring the wrong sales people. At some point, I sent him a request for some information on recruiting pipeline and in return he sent me a link to a blog article which you will see included below.
Performance Management - Building Successful Sales Teams. that you recognize and accept that sales coaching is a critical job function of salesleadership and sales management. Mary apologizes for being late and the sales manager says, “That’s okay.”. Did I hire them that way or make them that way?
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