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For hotelmarketers, navigating this new landscape means ditching the rearview mirror and focusing on the winding road ahead – a road packed with trends that demand both agility and vision. This isn’t sci-fi; it’s the future of hospitality. 2024 is a year of both challenges and opportunities for hotelmarketers.
Shaking up the mid-scale hotelmarket, Hilton has announced the acquisition of Graduate Hotels for a cool $210 million. This strategic buy comes as established hospitality giants like Hilton seek to expand their portfolio and cater to the evolving preferences of millennial and Gen Z travellers.
I left Inbound Marketing Conference 2024 feeling mentally exhausted by the amount of content and ideas I consumed, yet inspired by being surrounded by others looking for ways to keep finding ways to do our jobs better - for our companies, our clients and because of our passion for the field. Interested in joining us for Inbound 2025?
This enables businesses to approach their market in two distinct ways. The first is to capture an entirely new market, who has not yet engaged with your brand. This approach will not offer an immediate ROI, but can cultivate a larger marketshare reach for your brand and may ultimately lead to a higher return in the long run.
Expanded market reach & revenue growth: Unique distribution strategies help businesses access new geographical territories, demographics, and partnerships. The resulting boost in marketshare directly translates to higher revenues. Hospitality examples include pamphlet racks showcasing local attractions in hotel lobbies.
Hotel distribution has always been a critical aspect of the hospitality industry. Effective hotel distribution strategies enable hotels to target the right audience, optimise occupancy rates, and enhance revenue management.
Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotelmarketing. Which I thought was fascinating because I’m still hearing, you know, at the hospitality show that we attended hoteliers, that we talked to, staffing is still an issue. I’m your host, Ryan Embree.
It encompasses everything from the hotel’s name, logo, and tagline to its overall atmosphere, service, and guest experience. A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and marketshare. At the heart of this lies a deep-rooted commitment to hospitality.
Mobile bookings are not just a convenience but a necessity, shaping the future of the hospitality industry. The message is unequivocal: to remain competitive, hotels must integrate mobile booking strategies into their broader operational framework. How do you pull ahead? With ‘micro-moments’.
of marketshare and a revenue of USD 461.65 Multigenerational Travel & Grand Gatherings Another two travel trends which have leaked into the luxury travel market include the increase in multigenerational family holidays and the newer concept of Grand Gatherings. billion in 2022, and predicted to be worth 1.02
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