Hotel Business

AUGUST 20, 2024

Revenue management consultancy firm ELEVAT3 has launched a new sales & marketing division to provide tailored branding solutions for hoteliers, naming industry veteran Beth Barris as EVP, sales & marketing to lead the new offering.

Sales 111

Sales Market Marketing Revenue Management 111

Amadeus Hospitality

NOVEMBER 28, 2023

In addition to protecting existing corporate business, using a business intelligence tool like Amadeus’ Agency360+ will help you identify other companies booking into your market and competitive set, so you can strategically target them to shift market share and develop new partnerships.

Sales 52

Sales Hotel Sales Events Cancellation 52

Hotel Business

OCTOBER 1, 2024

Cendyn , a global hospitality cloud-based technology company, has acquired Knowland , a provider of data-as-a-service intelligence on meetings and events for hospitality. According to the U.S. Travel Association, after a slow recovery, business travel is expected to regain 95% of its 2019 peak in 2024. “We

Sales 64

Sales Events Sales Process B2B 64

Hotel Business

OCTOBER 27, 2023

Knowland , a provider of data-as-a-service insights on meetings and events for hospitality, has launched Market Segmentation, an add-on feature designed to help on-property sales teams better understand and target the right group segments booking in their market. 31 by reaching out to clientcare@knowland.com.

Market 59

Market Marketing Sales Market Share 59

Travelboom Marketing

APRIL 12, 2023

Hospitality Real Estate Investment Trusts (REIT) – not something of huge concern for hotel digital marketers. A newly-hired salesperson requires at least 90 days to get a firm understanding of current top accounts and marketing plans by market segment and account. Should it be?

Digital Marketing 59

Digital Marketing Real Estate Hotels Sales 59

MediaBoom

AUGUST 5, 2024

Hotel advertising has become a cornerstone of the hospitality industry, with digital channels driving a significant portion of bookings. In fact, the past few years have witnessed a dramatic shift towards online platforms, necessitating a robust digital advertising strategy for hotels to remain competitive.

Display Ads 52

Display Ads Consumer Digital Marketing Hotels 52

Cloudbeds

SEPTEMBER 18, 2024

For hotels, that involves collecting and analyzing data across various sources, including your hotel website, social media channels, online travel agencies (OTAs), surveys, and more. First vs. third-party data Hospitality data can be broken out into first-party and third-party data. What are the 4 types of data analytics?

Operations 40

Operations Revenue Management Occupancy Revenue 40