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Rethinking Hospitality Marketing Team Deployment to Optimize Success

Hospitality Net

It should go without saying that cross-functional collaboration is essential for success in hospitality. The same is true for marketing in the hospitality space.

Market 277
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Coury Hospitality Promotes Jennifer Burgess-Wright to SVP, Marketing & Digital Strategy

Lodging

DALLAS, Texas—Coury Hospitality announced the promotion of Jennifer Burgess-Wright to senior vice president, marketing and digital strategy.

Marketing 278
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Food for thought: systemic underinvestment in hospitality marketing

Hospitality Net

With the 2025 budgeting season in hospitality underway, it’s not too late to compare marketing spend in hospitality to the broader economy. As per Gartner CMO Spend Survey, the average 2024 marketing budgets are 7.7% of total revenue, the lowest post-pandemic spend.

Market 243
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Game Theory in Luxury Hospitality Marketing: The Strategic Edge

Hospitality Net

In the competitive world of luxury hospitality, standing out isn’t just about offering opulence—it’s about strategy. Traditionally used in economics and military strategy, game theory offers intriguing insights for luxury hotels aiming to enhance their marketing strategies.

Market 264
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Holiday Editorial Calendar Tips for Hospitality Marketers

Social Hospitality

It’s no secret that the hospitality industry is busiest during the holiday season. This demand affects those in customer-facing roles and puts a lot of pressure on hospitality marketers. For the hospitality industry, peak opportunities often center around Thanksgiving, Christmas, New Year’s, and Valentine’s Day celebrations.

Market 204
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Sincere Hospitality Enters San Antonio Market, Managing Three Newly Acquired Hotels

Hospitality Net

Sincere Hospitality, a partnership between Door Capital and Athos Property Group, has assumed management of three hotels effective immediately. This the management company’s entrance into the Full-Service segment as well as establishing a presence in the San Antonio market.

Market 246
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Why No Hospitality Marketing Agency Offers a Guaranteed ROI—Except One

Hospitality Net

In the crowded world of hospitality marketing, it’s rare to find an agency willing to back up their services with a promise of results. In fact, when it comes to guaranteeing a return on investment (ROI), most marketing agencies shy away, relying on vague promises and hopeful projections.

ROI 245