Hospitality Net

OCTOBER 16, 2023

The boutique Seattle hotel Inn at the Market has shown a very strong return on investment (ROI) – increasing revenue by over 500% (full year 2022 vs. revenue through August 2023) – since they started utilizing the marketing capabilities of Amadeus’ Guest Management Solutions early in 2023.

Revenue 186

Revenue Market Marketing ROI 186

Hospitality Net

FEBRUARY 23, 2024

HOTEL TYPE: Group

ROI 190

ROI Revenue Market Marketing 190

Social Hospitality

AUGUST 7, 2024

Social media advertising has become a powerful marketing tool that achieves the desired outcomes. This blog post will discuss all the actionable budgeting tips for maximizing ROI in social media advertising campaigns. The two possibilities are establishing an internal marketing team or working with a social media agency.

ROI 130

ROI Market Marketing Business 130

Social Hospitality

JUNE 11, 2024

However, more than simply creating ads is required; they must be strategically optimized for better ROI. Monitoring and adjusting your ad performance are vital to improving your ROI. The post How to Optimize Facebook Ad Campaigns for Better ROI appeared first on Social Hospitality. With over 2.8

ROI 130

ROI Cost Per Click Business Events 130

SiteMinder

NOVEMBER 18, 2024

What is hotel ROI? Hotel ROI means return on investment, which evaluates how much money you are getting out compared to what you put in. The aim is to generate a positive ROI, which you can then use to grow and improve the business or take out as profit. To succeed overall, you can’t afford too many areas to be falling behind.

ROI 96

ROI Revenue Management Revenue Hotels 96

Social Hospitality

JULY 5, 2022

Marketing nowadays takes many forms and happens on various platforms. Let’s look at both types of marketing and examine their strong and weak points. Let’s look at both types of marketing and examine their strong and weak points. Traditional Marketing Explained. Influencer Marketing Explained.

Market 189

Market Marketing Branding Services 189

Hospitality Net

OCTOBER 20, 2023

In March of 2019, the group added Revinate Marketing to its toolset, excited by the opportunity to unify all the data across the entire portfolio. Little did they know at the time of purchase that Revinate would soon become their most powerful driver of direct revenue.

ROI 113

ROI Revenue Market Marketing 113

Social Hospitality

SEPTEMBER 10, 2023

Marketing is a fast-paced, tech-driven industry. In the US alone, marketers spend $23 billion on tech like social apps, CRMs, and email marketing platforms. Hospitality marketers are particularly well-positioned to take advantage of emergent technology. Data Integration Marketing is a data-driven industry.

Market 130

Market Marketing Consumer ROI 130

MediaBoom

AUGUST 1, 2024

After what amounted to be a rough period from the COVID-19 pandemic, the hospitality and tourism industry has bounced back healthily. How do you make marketing for hospitality and tourism successful? How do you make marketing for hospitality and tourism successful? It’s called being chronically online.

Tourism 94

Tourism Market Marketing Hospitality 94

Social Hospitality

MARCH 29, 2023

Part of growing a business is to spend time, money, and effort on marketing. For large companies, this goal is attainable because they’re more established and can set aside a generous marketing budget. This article will explore four effective marketing strategies small businesses can use to promote their products or services.

Small Business 130

Small Business Business Marketing Market 130

Social Hospitality

MARCH 22, 2023

Part of growing a business is to spend time, money, and effort on marketing. For large companies, this goal is attainable because they’re more established and can set aside a generous marketing budget. This article will explore four effective marketing strategies small businesses can use to promote their products or services.

Small Business 130

Small Business Business Marketing Market 130

SiteMinder

SEPTEMBER 22, 2024

What is hotel influencer marketing? Hotel influencer marketing involves collaborating with influencers—individuals with a strong online presence and a loyal following—to promote your hotel. Influencer marketing has become a powerful tool in the hotel industry, helping hotels connect with their audience through authentic voices.

Market 98

Market Marketing Hotels ROI 98

Hospitality Net

JULY 28, 2023

Phrasee, the complete AI content platform for enterprise marketers, and Accor, the largest hospitality company in Europe and the sixth largest hospitality company worldwide, are partnering to optimize the hotel group’s marketing copy to accelerate engagement and revenue.

ROI 100

ROI Revenue Market Marketing 100

Social Hospitality

JUNE 26, 2024

Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Understanding SEM Search Engine Marketing (SEM) , also known as paid search, involves promoting your website through paid ads to show up at the top of search engine results. However, here, the focus is on keywords that offer the best return on investment (ROI).

Marketing Strategy 130

Marketing Strategy Business Market Marketing 130

Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere. Check out the top benefits of CPC marketing for hotels.

Marketing 97

Marketing Market Cost Per Click Email Marketing 97

Hospitality Net

DECEMBER 18, 2023

Leveraging its smart, vibrant guest offerings and notable advantages in ROI for owners, Holiday Inn Express has garnered attention from owners and investors since entering the China market.

Pipeline 130

Pipeline ROI Branding Resorts 130

gcommerce

MAY 28, 2024

Every year, the marketing industry eagerly awaits Google Marketing Live, Google’s annual event to showcase what’s new in the world of Google advertising. Discover our key takeaways from Google Marketing Live 2024 below. Discover our key takeaways from Google Marketing Live 2024 below.

Marketing 104

Marketing Market Consumer Intent 104

MediaBoom

DECEMBER 11, 2024

With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings. Hotel marketing strategies are carefully crafted tactics that hotels use to promote their services, attract guests, and drive bookings.

Marketing Strategy 93

Marketing Strategy Hotel Marketing Market Marketing 93

MediaBoom

DECEMBER 20, 2024

With millions of travelers exploring the globe each year, the hospitality industry is thriving, projected to reach $5.8 These unique dynamics require brands to prioritize personalized marketing and localized content strategies. Secure your exclusive, free consultation with our luxury marketing experts today.

Market 52

Market Marketing Hospitality ROI 52

Inn Quest

OCTOBER 20, 2023

In this post, we’ll explore how selecting the right CRM software can greatly impact your hotel’s ROI. Efficient Marketing Campaigns Effective marketing is crucial for attracting and retaining guests. This results in higher conversion rates and a significant return on your marketing investment. 3.

ROI 52

ROI Revenue Hotels Operations 52

Hotel Business

OCTOBER 25, 2023

Resolute Road Hospitality and Wyndham Hotels and Resorts recently hosted a joint event, “Economics of the Extended-Stay Segment of Lodging,” in Nashville. “It was a privilege to host this event alongside Wyndham,” said Daniel Pinheiro, chief business development officer, Resolute Road Hospitality.

Events 116

Events ROI Resorts Pipeline 116

Hotel Business

OCTOBER 17, 2023

Safety is of particular concern in hospitality, due to the high amount of activity that leads to liability, loss and injury. We spoke with Joseph Heinzen, chief safety officer, WorldSafe, about how hoteliers can take advantage of its services and get back to doing what they do best: hospitality. What is WorldSafe?

ROI 59

ROI Services Real Estate Intent 59

MediaBoom

AUGUST 15, 2023

Hotel search engine marketing is an important way to increase online visibility, considering that 83 percent of hotel bookings come from search engines. What is hotel search engine marketing? Search engine marketing for hotels requires building a campaign to increase your SERP position. Let’s review the components of hotel SEM.

Market 88

Market Marketing Hotels Cost Per Click 88

MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers. Let’s get started. Remember, PPC is an ongoing process.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

Amadeus Hospitality

MARCH 30, 2023

Hotel email marketing is an essential strategy for hotels to promote their services and increase bookings through targeted and personalized email campaigns. By using email marketing, hotels can connect with potential guests, build customer relationships, and drive revenue growth. What is hotel email marketing?

Email Marketing 83

Email Marketing Market Marketing Hotels 83

Social Tables

MARCH 14, 2024

Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. As planners work to widen their audience and connect with consumers in an increasingly online world, digital marketing for events is more critical than ever.

Digital Marketing 78

Digital Marketing Events Market Marketing 78

Hotel Speak

OCTOBER 4, 2024

To help make the most of your time at the Independent Hotel Show London, we’ve compiled this quick list of must-visit hotel marketing and hotel technology exhibitors. Its mission is to empower Reservation, Marketing, and Sales teams by converting service requests into direct bookings and revenue.

Revenue 116

Revenue Hotels Marketing Market 116

Hotel Speak

JULY 26, 2024

In today’s digital age, where technology and the Internet are seamlessly integrated into our lives, it’s crucial for the hospitality industry to embrace advancements that can benefit us. So, let’s dive into this exciting subject and explore how it can transform the world of hospitality. So, what exactly is Generative AI?

Operations 103

Operations Hospitality Market Marketing 103

Hospitality Today

FEBRUARY 13, 2024

Adele Gutman and Stephanie Smith on Get Great Reviews podcast discuss how your hotel reviews can either work to improve your ROI or sabotage it

ROI 40

ROI Hotel Marketing Market Marketing 40

Lure Agency

AUGUST 5, 2022

It’s no secret that there are a lot of misconceptions about hospitality B2B marketing. From FOMO to skewed attribution, marketers are missing the point on how to move the needle effectively. Let’s Get Real About B2B Hospitality Marketing First things first, what is B2B hospitality marketing?

B2B 52

B2B Market Marketing Hospitality 52

Social Hospitality

MARCH 27, 2023

Sponsored Products, Sponsored Brands, and Sponsored Display ads are some of the various advertising formats that marketers can use to target customers based on their search terms, interests, and behaviors. Optimization can improve your return on investment (ROI) and drive more sales and revenue for your business.

Cost Per Click 130

Cost Per Click ROI Market Research Target Marketing 130

Social Hospitality

APRIL 15, 2024

An agile strategy that embodies robust home builder marketing techniques is critical to tapping into this digital-first approach. Content Marketing: Connecting with Potential Buyers Content is a vital asset in reaching out to potential customers. Use social media storytelling to create content that resonates with your audience.

Sales 130

Sales Email Marketing Digital Marketing Market 130

MediaBoom

APRIL 5, 2024

With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels. Secure your exclusive, free consultation with our luxury marketing experts today.

Marketing Strategy 88

Marketing Strategy Market Marketing Travel 88

Hotel Speak

OCTOBER 8, 2024

Will hospitality face another Google challenge now that the search engine has changed its approach to eliminating third-party cookies? So hotel and hospitality marketers should continue preparing for a future where privacy is increasingly prioritized and build a strategy that is not reliant on third-party cookies.

Consumer 105

Consumer Marketing Market ROI 105

Hotel Business

OCTOBER 10, 2024

Hotel management and development company First Hospitality has introduced First Analytics, a suite of forward-looking analytics and reporting. Previously holding the title of VP, revenue analytics, He led the revenue management teams and strategies for First Hospitality’s full-service hotels.

Hospitality 59

Hospitality ROI General Manager Revenue 59

MediaBoom

MARCH 14, 2024

Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. A r obust local SEO strategy helps travelers find your hotel when they’re searching for accommodations in your vicinity, making it a critical component of your digital marketing efforts. Let Mediaboom guide you.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

Lure Agency

OCTOBER 16, 2022

How do you know if your hospitality marketing strategy drives the most revenue possible? As a hospitality business, it’s important to understand your digital marketing ecosystem and how it all translates to the bottom line. Does my company utilize CRM software for sales & marketing activities?

Digital Marketing 52

Digital Marketing Market Marketing Business 52