MediaBoom

AUGUST 1, 2024

After what amounted to be a rough period from the COVID-19 pandemic, the hospitality and tourism industry has bounced back healthily. How do you make marketing for hospitality and tourism successful? How do you make marketing for hospitality and tourism successful? It’s called being chronically online.

Tourism 94

Tourism Market Marketing Hospitality 94

Hotel Management

FEBRUARY 20, 2025

Seasoned hospitality executives Gadi Hassin, Lisa Zakharka and May Pendraat Kredner have joined forces to introduce a global hospitality management company specialising in experiential lifestyle hotels and hostels for todays digital nomads.

Management 130

Management Hospitality Hospitality Management Real Estate 130

Hotel Management

AUGUST 8, 2024

The Australian Tourism Export Council (ATEC) is calling for tourism and hospitality work across all regional areas in Australia to be included under the Working Holiday Maker (WHM) visa program’s qualification for second and third-year visas.

Tourism 130

Tourism Hospitality Target Marketing Business 130

Hotel Management

JULY 19, 2023

TriO was formed to offer the market a refreshed model to seize and deliver on impending opportunities across the region, all whilst still having skin in the game,” said, Ovolo Group. Ovolo Group said the platform aims to bridge the gap between equity and operator. Founder and Executive Chairman, Girish Jhunjhnuwala.

Business 189

Business Management Real Estate Target Marketing 189

STAAH

DECEMBER 18, 2023

It has been a great year when the hospitality industry saw a boom. Clearly, the tourism and hospitality industry saw some positive growth. Bringing together some of the most trending articles, Here’s a mix of hospitality industry blogs from 2023 that our readers enjoyed the most. Read full blog

Hospitality 98

Hospitality Occupancy Target Marketing Hotel Sales 98

Hospitality Net

JANUARY 23, 2024

Imagine what it would be like if your sales, marketing, and guest-facing teams could all effortlessly collaborate, working from a unified view of each guest’s preferences, behaviors, and needs.

Target Marketing 130

Target Marketing Sales Market Marketing 130

Refine

OCTOBER 9, 2023

Hospitality is awash with data. From pricing analysis to targeted marketing, from occupancy rates to guest engagement, every hotelier knows that metrics are important – but how do you sort the interesting from the invaluable? What to Do with the Hotel Data?

Target Marketing 105

Target Marketing Occupancy Hotels Market 105

Social Hospitality

JULY 15, 2023

In the fast-paced, highly interconnected world of today, influencer marketing isn’t just a buzzword in the B2C space anymore. Let’s unpack seven strategies to leverage influencer marketing in the B2B sector. Employee advocacy and influencer marketing can work hand in hand, amplifying each other’s impact.

B2B 100

B2B Market Marketing Branding 100

Inn Quest

MARCH 2, 2023

This means identifying who your target market is, their needs and preferences, and how you can best serve them. For example, your target market is mainly business travelers. Develop a Strong Marketing Strategy Once you clearly understand your target market, developing a solid marketing strategy is next.

Management 89

Management Target Marketing Marketing Strategy Revenue Management 89

MediaBoom

DECEMBER 11, 2024

With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings. Hotel marketing strategies are carefully crafted tactics that hotels use to promote their services, attract guests, and drive bookings.

Marketing Strategy 93

Marketing Strategy Hotel Marketing Market Marketing 93

Hotel Management

JUNE 20, 2024

“We have a very ambitious target to triple the number of hotels from 80 to 250 by 2035. The majority of [new hotels] will be outside Japan, and Australia is one of the key target markets. Japanese hospitality meets western management. I think we, as an industry, have to make the hotel business more attractive,” he said.

Resorts 147

Resorts Hotels Target Marketing Tourism 147

Little Hotelier

OCTOBER 11, 2023

Hotel email marketing is an online marketing technique that helps hoteliers reach a broader audience via email. Hotel email marketing has been done in the hospitality industry for decades now, since email has become a normal part of our everyday lives. Learn more Why is hotel email marketing important?

Email Marketing 98

Email Marketing Market Marketing Hotels 98

Little Hotelier

AUGUST 29, 2023

What is bed and breakfast marketing? Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. However, bed and breakfast marketing can be very challenging at times, for a few reasons: 1.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

STAAH

DECEMBER 12, 2023

Here are 8 smart pricing strategies for hotels to boost revenue and drive more bookings during the holiday season The holiday season marks a period of increased travel, festive cheer, and heightened demand in the hospitality industry. Craft targeted marketing campaigns that resonate with specific audience segments.

Target Marketing 105

Target Marketing Cancellation Revenue Forecasting 105

Travel Media Group

JULY 19, 2023

Podcast host Ryan Embree welcomes the newest addition to the TMG Hospitality Trailblazers series, Mauri Berry, Vice President of Marketing & Digital Strategy at Remington Hospitality! Suite Spot Podcast · 116 – TMG Hospitality Trailblazers: Mauri Berry Episode Transcript Our podcast is produced as an audio resource.

Hospitality 97

Hospitality Market Marketing Business 97

Hotel Management

DECEMBER 20, 2023

Then there’s a couple of shops on either side of our lobby which are intended for hospitality operators. A lot of the target [market] was around project-focused corporate opportunity. It’s a lot of relationship building in the local market. It is a mix.

Construction 267

Construction Shopping Pipeline Occupancy 267

MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers. Let’s get started. Remember, PPC is an ongoing process.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

Hotel Business

MARCH 14, 2024

With Facebook hitting its 20-year anniversary, Hotel Business spoke with Erin Whitlock Brown , social media manager, Valor Hospitality Partners , to see how the company and other social media outlets have changed hospitality. influenced the hospitality industry from a business perspective? YouTube, TikTok, Instagram, etc.)

Hospitality 64

Hospitality Target Marketing Business Consumer 64

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing 82

Hotel Marketing Marketing Market Marketing Strategy 82

MediaBoom

APRIL 5, 2024

With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels. Secure your exclusive, free consultation with our luxury marketing experts today.

Marketing Strategy 88

Marketing Strategy Market Marketing Travel 88

STAAH

MAY 28, 2024

To succeed in hospitality, hotels must go beyond room bookings, tapping into ancillary services to drive growth amidst changing markets. In the competitive world of hospitality, maximizing revenue from room bookings alone is no longer sufficient for sustaining growth and profitability.

Ancillary Revenue 116

Ancillary Revenue Revenue Services Events 116

eZee Absolute

JANUARY 19, 2023

For years, hotels have been at a crossroads, trying to determine whether to handle marketing in-house or outsource it. So, the question at hand is, how can hotels determine which marketing approach to opt for? And, how to capitalize on the strengths of both in-house and outsourced marketing?

Hotel Marketing 81

Hotel Marketing Market Marketing Hotels 81

Social Hospitality

MARCH 27, 2023

Sponsored Products, Sponsored Brands, and Sponsored Display ads are some of the various advertising formats that marketers can use to target customers based on their search terms, interests, and behaviors. They allow brands to reach potential customers on the world’s largest online marketplace. Suppose you sell a beauty product.

Cost Per Click 130

Cost Per Click ROI Market Research Target Marketing 130

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results. Improve occupancy rates during the low season?

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Marketing Market Target Marketing 52

MediaBoom

MARCH 9, 2023

Destination marketing is a must for travel and hospitality businesses looking to market services toward specific locales. What kinds of strategies should a travel and hospitality company use in its campaigns? What Is Destination Marketing? Let’s get underway with a definition.

Marketing 59

Marketing Market Tourism Marketing Strategy 59

MediaBoom

MARCH 14, 2024

Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. A r obust local SEO strategy helps travelers find your hotel when they’re searching for accommodations in your vicinity, making it a critical component of your digital marketing efforts. Let Mediaboom guide you.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

SiteMinder

AUGUST 1, 2024

A well-crafted hotel business plan is essential for laying the foundation for success in the competitive hospitality industry. It clarifies your marketing efforts by enabling you to pinpoint your target audience and craft effective campaigns to reach them. Table of contents Why do you need a good hotel business plan?

Business 95

Business Revenue Hotels Occupancy 95

STAAH

MARCH 19, 2024

In the competitive hospitality industry, securing direct bookings is vital for hotel success. They enable personalized experiences, data collection, and targeted marketing efforts. Therefore, developing effective strategies to boost direct bookings is paramount for long-term success in the hospitality industry.

Target Marketing 105

Target Marketing Accommodation Market Marketing 105

Catala Consulting

JANUARY 9, 2024

Introduction In the competitive landscape of hotel marketing, the cost of acquiring new customers is a pivotal metric for success. In the hotel industry, this encompasses expenses on advertising, promotional activities, staff salaries, and technology costs associated with marketing.

Hotel Marketing 52

Hotel Marketing Market Marketing Real Estate 52

Little Hotelier

FEBRUARY 11, 2024

Little Hotelier spoke with Wan about the property’s goals and the need to utilise market-leading software. Often guest expectations are exceeded and they are always impressed by the dedication to hospitality. Attracting guests relies on a holistic approach including a strong online presence, targeted marketing, and partnerships.

Revenue 98

Revenue Target Marketing General Manager Dining 98

Revinate

JULY 24, 2024

This article was originally developed and published for Hospitality Net's Data and Business Intelligence Thematics. Read more here.

Revenue 52

Revenue Target Marketing Hotels Market 52

Hotel Business

MARCH 14, 2024

Oracle has introduced its Oracle OPERA Cloud Central , an all-in-one hospitality platform unites data and functionality from OPERA Cloud’s modules under a common user interface and experience. The post Oracle offers all-in-one hospitality solution appeared first on hotelbusiness.com.

Hospitality 59

Hospitality Sales Business Target Marketing 59

eZee Absolute

JULY 3, 2024

Enter Web3 marketing – an exciting approach for hotels. So, what is Web3 marketing for hotels? Instead of just showing ads, Web3 marketing lets guests feel more involved and valued. With Web3 marketing, they could receive a special digital pass that offers perks like early check-in, room upgrades, or exclusive event access.

Marketing 52

Marketing Market Hotels Marketing Strategy 52

Hotel Speak

DECEMBER 9, 2024

Integrating a hospitality POS system with hotel management software is also a serious game-changer for hotelier efficiency. Tailored Marketing Efforts Integrating your CRM and POS systems provides you with a deeper insight into what your ideal guest persona looks like.

Services 105

Services Target Marketing Sales Management 105

Travel Media Group

AUGUST 21, 2019

On this episode of Suite Spot, we have the distinct pleasure of welcoming special guest Mike Parent, Senior Vice President of Sales & Marketing at Coakley & Williams Hotel Management Company, to the podcast. Mike also shares his approach to implementing effective marketing campaigns for new acquisitions and new-build properties.

Market 52

Market Marketing Sales Hotel Sales 52

Hotel Speak

MARCH 14, 2024

In the ever-evolving landscape of luxury hospitality, even established hotels must consider strategic rebranding to stay relevant and attract discerning guests. This involves evaluating the hotel’s current brand image, market perception, strengths, and weaknesses. A thorough analysis, both internal and external, is crucial.

Branding 103

Branding Hotels Target Marketing Email Marketing 103