Social Hospitality

SEPTEMBER 10, 2023

In the US alone, marketers spend $23 billion on tech like social apps, CRMs, and email marketing platforms. Hospitality marketers are particularly well-positioned to take advantage of emergent technology. Conclusion Tech-powered hospitality marketing can maximize your ROI and help reduce risk.

Market 130

Market Marketing Consumer ROI 130

Social Hospitality

MARCH 22, 2023

Fortunately, small businesses can leverage many budget-friendly marketing ideas to get their message across without breaking the bank. This article will explore four effective marketing strategies small businesses can use to promote their products or services. Analyze your results and measure your ROI (return on investment).

Small Business 130

Small Business Business Market Marketing 130

Hotelogix

NOVEMBER 28, 2024

Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. 

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

Hotel Speak

AUGUST 6, 2024

These insights are not just numbers; they are the keys to boosting your hotel’s revenue and refining your marketing strategies. Let’s dive into the world of tracking technologies and uncover how they can revolutionise the hospitality industry. Why Do We Need Tracking?

Marketing 105

Marketing Market Hotels ROI 105

Travelboom Marketing

MARCH 21, 2024

Metasearch campaigns performance can rival the ROAS of top marketing channels, but the rate strategies and execution can be complex. The return on investment for email marketing averages 36x, meaning for every $1 you spend, you can expect $36 worth of revenue via bookings, upgrades, or services.

Market 97

Market Marketing Cost Per Click Email Marketing 97

Social Hospitality

APRIL 15, 2024

Analytics and Adaptation: Measuring Success and Improving Tactics The empirical analysis produces tangible insights, making data analytics a vital component of any digital marketing strategy. The ability to pivot based on performance data ensures marketing resources are spent in areas that maximize ROI.

Sales 130

Sales Email Marketing Digital Marketing Marketing 130

Q4Launch

SEPTEMBER 5, 2023

What does this mean for hotel owners and hospitality marketers? And, one of the best ways to get the most out of your website is by updating your content strategy. We cover social media marketing strategy in more depth in this blog post. Request our Social Media Marketing Guide for additional help!

Marketing Strategy 78

Marketing Strategy Marketing Market ROI 78

Lure Agency

OCTOBER 16, 2022

How do you know if your hospitality marketing strategy drives the most revenue possible? As a hospitality business, it’s important to understand your digital marketing ecosystem and how it all translates to the bottom line. From wasteful media campaigns to underperforming landing pages, there’s a lot to consider.

Digital Marketing 52

Digital Marketing Marketing Market Business 52

SiteMinder

SEPTEMBER 22, 2024

This guide will walk you through everything you need to know to create a successful hotel influencer marketing program, find the right influencers, and measure your return on investment (ROI). Table of contents Why does hotel influencer marketing matter? Clear goals will guide the entire influencer marketing strategy.

Market 98

Market Marketing Hotels ROI 98

MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers. Remember, PPC is an ongoing process.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

Lure Agency

AUGUST 5, 2022

It’s no secret that there are a lot of misconceptions about hospitality B2B marketing. From FOMO to skewed attribution, marketers are missing the point on how to move the needle effectively. Let’s Get Real About B2B Hospitality Marketing First things first, what is B2B hospitality marketing?

B2B 52

B2B Market Marketing Hospitality 52

Hotel Business

APRIL 1, 2024

As adoption rates continue to increase and the push to improve the charging experience gains momentum, the hospitality industry needs to keep up by offering guests reliable on-site EV charging stations. The guest experience is the most important aspect of the hospitality industry.

ROI 75

ROI Revenue Consumer Operations 75

Social Tables

MARCH 14, 2024

Strengthen your online reputation and increase event visibility with creative and memorable marketing. Ten ways to improve your digital marketing strategy Whether you’re new to event planning or looking to reach more people online, improving your digital marketing strategy is an uncomplicated way to grow your audience.

Digital Marketing 78

Digital Marketing Events Marketing Market 78

All Things Hospitality

AUGUST 11, 2022

Our influencer marketing agency can help you improve your influencer marketing strategy. Influencer Marketing capitalizes on the power of influencers with established social and business followings to expand marketing reach across a wide number of potential customers. The post What is Influencer Marketing?

Market 52

Market Marketing Marketing Strategy Consumer 52

Inn Quest

JUNE 13, 2023

By developing a deep understanding of their needs and desires, you can tailor your marketing efforts to resonate with them on a personal level. Remember, every target audience is unique and your marketing strategies should reflect that. Integrating them into a comprehensive marketing strategy ensures maximum reach and impact.

Hotel Marketing 56

Hotel Marketing Marketing Market Digital Marketing 56

MediaBoom

AUGUST 15, 2023

This guide to hotel SEM campaigns will define necessary components, share benefits, and outline a strategy you can follow to begin achieving your hospitality objectives. 5 Benefits of SEM in the Hospitality Industry SEM is a staple of the hospitality industry, including hotels, for these reasons. Add a call to action.

Market 88

Market Marketing Hotels Cost Per Click 88

Travelboom Marketing

MARCH 21, 2024

This cost-effective marketing channel offers targeted campaigns that provide both a short and long-term return. To stay competitive in a constantly evolving hospitality industry, hoteliers should consider integrating a variety of paid ads into their marketing strategies.

Market 52

Market Marketing Cost Per Click Marketing Strategy 52

MediaBoom

JUNE 5, 2023

Content Marketing Strategies for Travel Companies and Agencies Travel content marketing can help you successfully generate brand marketing that translates to sales. Take a look at some effective tools of content marketing for travel companies to leverage for your marketing campaigns.

Marketing 85

Marketing Market Travel Email Marketing 85

MediaBoom

JUNE 5, 2024

According to the Trends Global Survey, 80% of global travelers surveyed feel it’s important to be able to book their trips entirely online , This makes digital marketing strategies for travel industry the game-changer that can elevate your visibility and directly connect you with travelers looking for their next experience.

Digital Marketing 52

Digital Marketing Market Marketing Travel 52

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Let’s explore why content marketing is a game-changer in the hospitality industry.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

MediaBoom

MARCH 9, 2023

In order to properly separate yourself from your competitors, you need an effective marketing strategy. To succeed, your marketing strategy should be thorough and diversified. For further explanation, read now our article about the concept of luxury marketing. An illuminating example of mass marketing is deodorant.

Marketing 52

Marketing Market Travel Marketing Strategy 52

MediaBoom

MARCH 27, 2023

It is focused on attracting a select group of consumers who demand the best of everything, and takes place across multiple marketing platforms. Luxury hotel marketing is an ongoing effort to strengthen and maintain your reputation. You’ll need to find the best marketing tools to reach your audience.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

All Things Hospitality

SEPTEMBER 12, 2022

Become a pro at understanding marketing objectives to make more informed decisions for your business. Having a well-thought marketing strategy is vital for any business. Technology has dramatically changed the marketing landscape. Understanding your marketing strategy starts with understanding your objective.

Market 52

Market Marketing Marketing Strategy Branding 52

eZee Absolute

NOVEMBER 19, 2023

Travel and hospitality is a lucrative industry. So, if you are frustrated and truly wondering how to overcome these hospitality challenges, then you’re at the right place. So, in this section, we address a few global issues and challenges in the hospitality industry and their solutions.

Hotels 98

Hotels Hiring Services Business 98

Q4Launch

OCTOBER 3, 2023

Don't let the rumors fool you - email marketing is still a powerful tool in the world of business. While some companies may misuse this marketing strategy, it's up to you to use it effectively and ethically. With minimal effort, email marketing can provide a high return on investment.

Email Marketing 52

Email Marketing Marketing Market Travel 52

Hotel Business

JUNE 4, 2024

Most people think of hospitality technology primarily for guest convenience and experience, but deploying Internet of Things (IoT) solutions has the potential to significantly reduce operational and labor costs, while increasing staff productivity and efficiency to help full- and select-service operators widen their profit margins.

Revenue 69

Revenue Services Operations Occupancy 69

Lure Agency

MARCH 7, 2023

If you’re a hospitality group sales pro, you know the challenges of being inundated with low-quality leads from mass-triggered RFPs and other referral sources. What is Relationship Marketing? Relationship marketing entails cultivating a deeper connection with prospects outside of delivering sales pitches and collateral.

Marketing 52

Marketing Market Marketing Strategy Sales 52

MediaBoom

MARCH 9, 2023

Destination marketing is a must for travel and hospitality businesses looking to market services toward specific locales. What kinds of strategies should a travel and hospitality company use in its campaigns? Destination marketing strives to inspire customers to travel to specific locales.

Market 59

Market Marketing Tourism Marketing Strategy 59

Amadeus Hospitality

MARCH 30, 2023

Email is also a great marketing channel to promote your hotel and to upsell or cross-sell rooms, even as your guest behaviors change. With an ROI of $42 per dollar spent , email marketing tends to generate stronger results than other channels such as social media, direct mail, search, or tv ads.

Email Marketing 83

Email Marketing Market Marketing Hotels 83

MediaBoom

JULY 16, 2024

The Direct Marketing Association found that this method provides a 122% ROI, much higher than other methods (25% for paid search, 28% for social media). Several reasons contribute to this, including the highly targeted nature of email lists and the relatively low cost of this type of marketing.

Email Marketing 52

Email Marketing Branding Market Marketing 52

eZee Absolute

OCTOBER 24, 2024

In the rapidly evolving hospitality industry landscape, staying ahead of the curve requires more than just excellent service—it demands a forward-thinking approach to distribution. For hotels, this means the ability to forecast demand, optimize pricing, and personalize marketing strategies in ways that were unimaginable just a few years ago.

Hotels 59

Hotels Revenue Management Overbooking Revenue 59

Up Hotel

SEPTEMBER 7, 2021

In this article, we’ll help you get to grips with what to look out for when choosing an agency in the hospitality sector, how hotel digital agencies can help you exceed your KPIs, as well as some great questions to ask during the selection process. What benefits do I have hiring someone else over just doing it all myself?”

Digital Marketing 52

Digital Marketing Market Marketing OTA 52

MediaBoom

APRIL 11, 2024

The Direct Marketing Association found that email marketing provides a 122% ROI, much higher than other methods (25% for paid search, 28% for social media). There are several reasons for this, including the highly targeted nature of an email list and the relatively low cost of this type of marketing.

Email Marketing 52

Email Marketing Branding Market Marketing 52

MediaBoom

AUGUST 5, 2024

Hotel advertising has become a cornerstone of the hospitality industry, with digital channels driving a significant portion of bookings. In fact, the past few years have witnessed a dramatic shift towards online platforms, necessitating a robust digital advertising strategy for hotels to remain competitive.

Display Ads 52

Display Ads Consumer Digital Marketing Hotels 52

Hotelogix

JANUARY 19, 2025

If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketing strategy can lead to missed bookings and lost revenue. Hospitality Net reports that listings with professional photos experience up to 93% higher engagement on OTAs.

Hotel Marketing 40

Hotel Marketing Market Marketing Hotels 40

Travelboom Marketing

JUNE 10, 2024

If you’re ready to step up your PPC strategy, we’ve highlighted some of the tools and tactics changing hospitality marketing in 2024. Performance Max and Demand Gen platforms also offer industry-specific performance data to give ad creators tailored recommendations for hospitality or travel ads.

Cost Per Click 52

Cost Per Click Small Business Marketing Market 52

In1solutions

JULY 31, 2024

These two spectacular hotels champion the indulgent charm of Tinseltown, but it’s all wrapped up in the luxury of 5-star hospitality. We empower our partners to use the data at their disposal to achieve better ROI on all fronts. Or perhaps you’d be interested in optimising your business’ gift voucher marketing efforts?

ROI 40

ROI Business Retail Marketing Strategy 40