Hotelogix

NOVEMBER 28, 2024

Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. 

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

Travel Media Group

JULY 19, 2023

Podcast host Ryan Embree welcomes the newest addition to the TMG Hospitality Trailblazers series, Mauri Berry, Vice President of Marketing & Digital Strategy at Remington Hospitality! We are continuing our TMG Hospitality Trailblazer series. What led your hospitality path to Remington.

Hospitality 97

Hospitality Marketing Market Business 97

Social Hospitality

MARCH 6, 2023

If you’re a small business owner looking to drive sales and improve your profits, we have some effective marketing strategies for you. Know Who Your Target Audience Is Your marketing efforts will be fruitless if you aren’t reaching the right audience. And, most importantly, how you will articulate your USP.

Small Business 173

Small Business Business Market Marketing 173

SiteMinder

AUGUST 1, 2024

A well-crafted hotel business plan is essential for laying the foundation for success in the competitive hospitality industry. Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision.

Business 95

Business Revenue Hotels Occupancy 95

Hotel Speak

MARCH 27, 2024

In the fiercely competitive hospitality world, a hotel’s brand is its battle cry. It’s the strategic foundation upon which your entire hotel marketing strategy rests. Here’s how brand positioning works: Target Audience: Who are your ideal guests?

Branding 98

Branding Hotels Marketing Market 98

Social Hospitality

JULY 15, 2023

B2B businesses can leverage this by co-creating content that speaks directly to their target market’s pain points. The B2B world is evolving, and so should your marketing strategies. It’s time to tap into the realm of influencer marketing and see the ripple effects it could have on your business.

B2B 100

B2B Market Marketing Branding 100

MediaBoom

JULY 5, 2023

Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers. A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. The strategy is continually refined through careful analytics and measurements.

Hotel Marketing 82

Hotel Marketing Marketing Market Marketing Strategy 82

Inn Quest

JUNE 13, 2023

By developing a deep understanding of their needs and desires, you can tailor your marketing efforts to resonate with them on a personal level. Remember, every target audience is unique and your marketing strategies should reflect that. Or enhance brand visibility in your target market?

Hotel Marketing 56

Hotel Marketing Marketing Market Digital Marketing 56

Little Hotelier

AUGUST 29, 2023

Word-of-mouth Word-of-mouth has long been one of the most powerful bed and breakfast marketing channels for those in the hospitality industry. By asking your followers to create social posts and blog entries for your brand, you will establish loyalty with your target market segment.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

gcommerce

AUGUST 27, 2024

When it comes to luxury hospitality, every empty room represents a missed opportunity and mastering the art of revenue management is paramount. The role of revenue management in luxury hospitality At the core of revenue management lies the art of optimizing room rates and availability to maximize revenue.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

Hotelogix

SEPTEMBER 12, 2024

Trust and Credibility Trust is a fundamental component of the hospitality industry. Marketing Insights  The aggregate data collected from review websites can offer profound marketing insights. Hotels can analyze guest preferences and expectations trends, which can inform targeted marketing strategies.

Hotels 84

Hotels Services Management Accommodation 84

gcommerce

DECEMBER 4, 2023

Google Analytics 4 (GA4) provides a powerful platform for hotels to gain valuable insights, optimize marketing strategies, and enhance the guest experience. Leverage GA4’s Audience Insights for Targeted Marketing GA4's audience insights feature offers a wealth of information about your hotel's website visitors.

Average Daily Rate 52

Average Daily Rate Target Marketing Marketing Strategy Hotels 52

MediaBoom

MARCH 29, 2024

Discover who your target market should be when creating travel ads for luxury audiences and what elements the ads require. Target Audience for Luxury Travel With so many luxury travel ad ideas, the gears should be turning in your head about how to proceed with yours.

Travel 94

Travel Target Marketing Digital Marketing Marketing 94

Catala Consulting

JANUARY 9, 2024

Although simple, this formula is incredibly insightful, offering a transparent view of the efficacy of marketing endeavours. Effective Strategies for CAC Optimization Targeted Marketing Approaches Customizing marketing initiatives for specific customer segments can notably reduce CAC. Facebook Twitter LinkedIn

Hotel Marketing 52

Hotel Marketing Marketing Market Real Estate 52

Little Hotelier

OCTOBER 11, 2023

Hotel email marketing has been done in the hospitality industry for decades now, since email has become a normal part of our everyday lives. It’s not a new hotel marketing tactic, but that doesn’t mean you can’t revamp the way that you are using this strategy.

Email Marketing 98

Email Marketing Market Marketing Hotels 98

Cloudbeds

JUNE 23, 2023

They are also a great resource to streamline processes and a valuable solution for the ever-going staffing crisis in the hospitality industry. This article will discuss why chatbots are crucial in the hospitality sector, the benefits of implementing this technology, and the essential features to consider when selecting a provider.

Upsell 98

Upsell Services Hotels Target Marketing 98

MediaBoom

MARCH 27, 2023

It is focused on attracting a select group of consumers who demand the best of everything, and takes place across multiple marketing platforms. Luxury hotel marketing is an ongoing effort to strengthen and maintain your reputation. What is the target market for luxury hotels? They make up 64% of the target market.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

Catala Consulting

JANUARY 8, 2024

Introduction Revenue Management Systems (RMS) are the cornerstone of modern hospitality and travel industries. This article will explore the evolution of RMS, highlighting key developments and the impact on the hospitality industry. Initially, these were simple, focusing on basic principles of supply and demand.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Marketing Market Target Marketing 52

MediaBoom

MARCH 9, 2023

Destination marketing is a must for travel and hospitality businesses looking to market services toward specific locales. What kinds of strategies should a travel and hospitality company use in its campaigns? Destination marketing strives to inspire customers to travel to specific locales.

Market 59

Market Marketing Tourism Marketing Strategy 59

Hotelogix

FEBRUARY 19, 2025

Choose influencers whose audience aligns with your hotel’s target market Using Social Media to Attract Guests Pick the Right Social Media Platforms Different social media sites work best for different kinds of guests: Instagram: Share beautiful photos and videos of your hotel. Collaborate on giveaways to engage their followers.

Market 40

Market Marketing Hotels Email Marketing 40

Travel Media Group

AUGUST 21, 2019

On this episode of Suite Spot, we have the distinct pleasure of welcoming special guest Mike Parent, Senior Vice President of Sales & Marketing at Coakley & Williams Hotel Management Company, to the podcast. Mike also shares his approach to implementing effective marketing campaigns for new acquisitions and new-build properties.

Market 52

Market Marketing Sales Hotel Sales 52

eZee Absolute

JULY 3, 2024

So, without further ado, let’s dig into the itty bitty parts of Web3 Marketing for the hospitality industry. Table of Content What is Web3 Marketing? Key Components of Web3 Marketing Benefits of Web3 Marketing for The Hotel Industry Challenges and Considerations The Future of Web3 Marketing in Hospitality What is Web3 Marketing?

Marketing 52

Marketing Market Hotels Marketing Strategy 52

MediaBoom

JUNE 27, 2023

A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. It outlines specific marketing objectives, target markets, positioning, and tactics to achieve these goals.

Hotel Marketing 52

Hotel Marketing Marketing Market Marketing Strategy 52

MediaBoom

JULY 19, 2023

Read on to know how the best luxury travel brands position themselves as the authority in the hospitality industry and how you can get a slice of that popularity pie with MediaBoom , a digital marketing agency dedicated to delivering efficient service and results that are second to none. Rewards program: Marco Polo Club 2.

Branding 63

Branding Travel Services Marketing 63

MediaBoom

MARCH 15, 2024

National Keywords: Understand the distinction between local and national keywords, targeting broader audiences across the country or internationally. Adapt SEO strategy to capture national search traffic effectively. Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market.

Hotels 92

Hotels Accommodation Business Target Marketing 92

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Let’s explore why content marketing is a game-changer in the hospitality industry.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

Little Hotelier

FEBRUARY 25, 2024

In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your target market and result in more bookings, while maximising the amount you earn from each booking. The company predominantly works with Spanish speakers, however.

Revenue Management 52

Revenue Management Revenue Services Management 52

Social Hospitality

JULY 5, 2022

Moreover, targeting a specific audience is tough: your ad will be seen by people of all socioeconomic layers, ages, and interests. Many companies prefer to reach their target market over the phone. When making a final decision, take into consideration all the pros and cons of each type of marketing. Telemarketing.

Market 189

Market Marketing Branding Services 189

MediaBoom

AUGUST 6, 2024

By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. At the heart of this lies a deep-rooted commitment to hospitality. To stay ahead, hotels must be agile and adaptable.

Branding 92

Branding Hotels Services Marketing 92

Cloudbeds

MARCH 20, 2023

It’s important to note that the hospitality industry is starting to shift away from distinct market segments as blended travel (blending of business and leisure travelers) rises in popularity. Instead of trying to reach all travelers, hoteliers can develop marketing strategies to appeal to their ideal guests.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

MediaBoom

MARCH 28, 2024

With almost 60 percent of hotel bookings happening online , luxury hotel advertising remains paramount for hospitality brands of all sizes. What is hotel advertising, and how is it different from standard hotel marketing? As you begin to build a luxury hotel marketing strategy, it must include these elements.

Hotels 52

Hotels Branding Marketing Market 52

Little Hotelier

OCTOBER 11, 2023

It goes without saying that direct website bookings via your booking engine means you pay no commissions and should therefore be a core focus as part of your marketing strategy. Key things to consider in hotel blogging From boutique hotel blogs to general hospitality blogs, your blogging can take on a wealth of themes and perspectives.

Hotels 52

Hotels Travel Motels Accommodation 52

Hotelogix

SEPTEMBER 21, 2022

(..)

Revenue 64

Revenue Branding Target Marketing Hotels 64

Hotelogix

NOVEMBER 17, 2023

The hospitality industry has its own set of challenges.   Targeted marketing strategies and personalized guest experiences Today’s cloud-based Hotel PMS lets you access detailed guest data and helps you to know your customer segments, their likes and dislikes, and roll out targeted marketing campaigns.

Target Marketing 52

Target Marketing Hotels Cancellation Services 52

MediaBoom

FEBRUARY 26, 2024

Expressions that focus on rarity, prestige, and status help entice an elite target market. The Four Seasons Resorts , celebrated for their high-end accommodations and impeccable amenities, epitomize this level of travel sophistication, setting the standard for refined journeys in the realm of extravagant hospitality.

Branding 87

Branding Marketing Market Digital Marketing 87