STAAH

OCTOBER 15, 2024

Hotels using this integration have reported reduced overbookings and better room occupancy rates. Revenue Management Software (RMS) Revenue Management Software (RMS) optimizes room pricing by analyzing market trends, competitor pricing, and demand patterns.

Operations 110

Operations OTA Overbooking Revenue 110

Hotelogix

NOVEMBER 28, 2024

Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. 

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

Hotelogix

SEPTEMBER 19, 2024

As the hospitality landscape evolves, knowing how to navigate these channels can significantly impact your occupancy rates and overall profitability. Additionally, direct bookings provide valuable customer data for targeted marketing and loyalty programs. Travel Agency vs Online Booking: Which is Better?

Travel 52

Travel OTA Target Marketing Occupancy 52

Cloudbeds

OCTOBER 23, 2024

Unveiled at Cloudbeds’ Passport User Conference on October 23, the technology provider’s first-of-its-kind ‘smart hospitality engine’, Cloudbeds Intelligence , will sit at the core of its platform, empowering hoteliers with real-time insights and actionable recommendations across their entire operations.

Upsell 40

Upsell Hospitality Cancellation Forecasting 40

Inn Quest

SEPTEMBER 5, 2023

Invest in a Revenue Management System (RMS): RMS software uses data analysis and algorithms to optimize room pricing based on demand, occupancy, market conditions, and competitor rates. This information enables personalized service and targeted marketing efforts, improving guest loyalty.

Management 87

Management Overbooking Revenue Hotels 87

Hotelogix

JANUARY 21, 2025

In today's quick-moving world, the hospitality industry faces a constant challenge: to attract and keep guests. This is a common issue for many businesses in the hospitality industry. Let's explore some tried-and-true ways to make your place stand out in the busy hospitality market.

Hotels 40

Hotels Business Travel Operations 40

SiteMinder

MARCH 13, 2025

It will give you key details such as risks, development costs, potential revenue, preferred target markets, competitor analysis and more. PKF Hospitality Group : An international firm with broad experience covering the hotel, tourism, and leisure sectors. So which companies can provide the service for you?

52

52

Cloudbeds

APRIL 15, 2024

The hospitality industry is notorious for the number of time-consuming and tedious tasks that must be completed every single day. Oftentimes, these tasks overpower hotels’ ability to invest in proper guest communication, marketing activities, and revenue management , which significantly impacts performance and profitability.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

Inn Quest

JUNE 13, 2023

Improve occupancy rates during the low season? Or enhance brand visibility in your target market? Craft a Compelling Message: Thereafter, to capture your audience’s attention, your hotel marketing campaign needs a compelling message. Do you want to increase bookings by a certain percentage?

Hotel Marketing 56

Hotel Marketing Marketing Market Digital Marketing 56

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Marketing Market Target Marketing 52

Cloudbeds

MARCH 23, 2023

Travel sites like Airbnb and VRBO create similar expectations in the hospitality industry by allowing travelers to browse destinations and accommodations, peruse photos, descriptions, and amenities, make a reservation, and process payment , all with just a few clicks. Choose the platforms that best meet your marketing objectives and budget.

OTA 98

OTA Digital Marketing Marketing Market 98

Little Hotelier

FEBRUARY 25, 2024

In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your target market and result in more bookings, while maximising the amount you earn from each booking. Maximise hotel revenues during high demand periods.

Revenue Management 52

Revenue Management Revenue Services Management 52

eZee Absolute

MAY 13, 2024

It provides a quick overview of key performance indicators (KPIs) such as occupancy rate, Average Daily Rate (ADR) , and Revenue per Available Room (RevPAR) for the previous day, week, month, or year (depending on the configuration). For example: A hotel’s booking pace report for the upcoming month falls short of the occupancy target.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Cloudbeds

MARCH 3, 2023

POS software plays an essential role in the hospitality industry, and the global POS software market is predicted to reach $19.56 Manual entries also prevent hospitality businesses from capturing data around guest spending patterns, which is critical for guest acquisition and marketing. billion USD by 2028. Ease of use.

Sales 98

Sales Hotels Revenue Services 98

Hotelogix

JULY 11, 2024

By leveraging data and market insights, revenue management allows you to make informed and data-driven decisions to drive sales, occupancy, profitability, and sustainable growth. One major challenge is competing with bigger hotel chains with larger marketing and technology budgets.

Revenue Management 52

Revenue Management Revenue Management Hotels 52

Cloudbeds

MARCH 15, 2023

A direct booking strategy is a powerful force in reducing customer acquisition costs , increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests. These types of promotions are great for when you need to fill occupancy fast and should not be used all the time.

OTA 98

OTA Revenue Sales Hotels 98

Hotelogix

OCTOBER 4, 2024

In today’s competitive hospitality industry, managing bookings efficiently can make or break a hotel's success. Optimize Pricing: Some channel managers offer dynamic pricing tools to help you adjust rates based on demand, occupancy, and market conditions.

OTA 52

OTA Management Overbooking Revenue 52

STAAH

OCTOBER 15, 2024

Hotels using this integration have reported reduced overbookings and better room occupancy rates. Revenue Management Software (RMS) Revenue Management Software (RMS) optimizes room pricing by analyzing market trends, competitor pricing, and demand patterns.

OTA 52

OTA Overbooking Revenue Management Revenue 52

Cloudbeds

MARCH 20, 2023

It’s important to note that the hospitality industry is starting to shift away from distinct market segments as blended travel (blending of business and leisure travelers) rises in popularity. Market segmentation plays an important role in a property’s revenue management strategy. Maintain a diverse distribution strategy.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

Little Hotelier

NOVEMBER 20, 2023

It can be used to track guest information, preferences, and interactions, as well as to automate marketing and sales communications. In hospitality, guest satisfaction reigns supreme and hoteliers face the constant challenge of fostering lasting relationships and maximising revenue.

Upsell 59

Upsell Hotels Occupancy Revenue 59

Little Hotelier

AUGUST 29, 2023

Word-of-mouth Word-of-mouth has long been one of the most powerful bed and breakfast marketing channels for those in the hospitality industry. By asking your followers to create social posts and blog entries for your brand, you will establish loyalty with your target market segment.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

MediaBoom

AUGUST 6, 2024

By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. At the heart of this lies a deep-rooted commitment to hospitality. A guest persona is a fictional representation of your ideal customer.

Branding 92

Branding Hotels Services Marketing 92

SiteMinder

JULY 13, 2024

The fluctuating demand, strong competition, and ever-changing e-commerce landscape in hospitality necessitate constant attention and strategic adaptation. Revenue managers must continuously monitor property performance, market trends, competitor pricing strategies, brand impact, and consumer behaviour to optimise their return on effort.

Revenue Management 98

Revenue Management Revenue Management OTA 98

SiteMinder

JANUARY 8, 2024

The difference between hotel management vs hospitality management Hotel management and hospitality management can be different terms for the same thing: managing a hotel. Learn more Different parts of hospitality management operations Hospitality is an umbrella term to many industries.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

SEPTEMBER 4, 2024

Booking conversions are crucial for your hotel because they directly impact both your revenue and occupancy rates. High conversion rates show that your marketing efforts are working effectively to turn interest into actual stays, which is the ultimate goal for any hotel. Table of contents Why are booking conversions important?

Hotels 75

Hotels Revenue Market Marketing 75

Catala Consulting

DECEMBER 28, 2023

In the hospitality industry, hoteliers are constantly seeking innovative strategies to enhance guest satisfaction, optimize operations, and boost revenue. In recent years, the hospitality industry has seen rapid changes in guest expectations, largely driven by technological advancements and changing consumer values.

Management 52

Management Revenue Management Revenue Hotels 52

Hotelogix

NOVEMBER 17, 2023

The hospitality industry has its own set of challenges.   Targeted marketing strategies and personalized guest experiences Today’s cloud-based Hotel PMS lets you access detailed guest data and helps you to know your customer segments, their likes and dislikes, and roll out targeted marketing campaigns.

Target Marketing 52

Target Marketing Hotels Cancellation Services 52

SiteMinder

JANUARY 8, 2024

The difference between hotel management vs hospitality management Hotel management and hospitality management can be different terms for the same thing: managing a hotel. Learn more Different parts of hospitality management operations Hospitality is an umbrella term to many industries.

Operations 52

Operations Management OTA Hotels 52

StayNTouch

MAY 5, 2022

While targeted marketing and digital personalization are important components of a successful guest journey, they accomplish little if the guest has to wait in a long line for check-in, sleep in a hastily-cleaned room, or call multiple times to receive room service. .

Operations 52

Operations Hiring Hotels Services 52

Inn Quest

AUGUST 15, 2023

The hospitality industry is experiencing a constant surge in online hotel bookings in today’s fast-paced and interconnected world. As per reports , the hotel channel management market size is expected to be US $1483 million by 2032. It enables targeted marketing initiatives and individualized visitor experiences.

Management 52

Management Global Distribution System Overbooking OTA 52

eZee Absolute

JANUARY 19, 2023

This level of control and flexibility enables accommodation businesses to stay ahead of the competition and make the most of their marketing efforts. Better understanding and targeting of the market Just like any other department of a hotel, the in-house marketing team also has the privilege to enjoy a typical hospitality environment.

Hotel Marketing 81

Hotel Marketing Marketing Market Hotels 81

Hotelier Magazine

DECEMBER 17, 2024

Singh believes hotel market segmentation and the better understanding of guest behaviours, profiles and preferences it affords offers several advantages for owners and operators in an increasingly competitive hospitality landscape. And theres some sophisticated software that allows this to take place.

Revenue Management 52

Revenue Management Revenue Market Marketing 52

Cloudbeds

AUGUST 8, 2024

Common operational data metrics include: Occupancy history and forecast Capacity Housekeeping efficiency Maintenance response time Food and beverage cost percentage Out-of-service rooms Marketing data Your marketing data captures how well your channels are performing and reports on visitor data to help guide future marketing campaigns.

Business 40

Business Revenue Management Forecasting Revenue 40

Hotelogix

AUGUST 27, 2024

They handle bookings and often increase your occupancy rates by giving your hotel more exposure. This helps your hotel reach different market segments and ensures a steady flow of bookings, often at discounted rates.  Cons: Unpredictable Revenue: Walk-ins are hard to forecast, leading to fluctuating occupancy rates.

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52

eZee Absolute

JANUARY 9, 2023

Use social media marketing. Invest in the latest hospitality technologies. If you have been thinking of targeting this group of travelers, then here are some of the benefits you would love to learn about: 1. In that case, accommodation providers can offer special discounts to attract these travelers and increase occupancy.

OTA 52

OTA Hotels Accommodation Travel 52

Little Hotelier

JULY 5, 2023

Starting an Airbnb property can be a great way to get a foothold in the hotel and hospitality industries if you’re looking for a new career or business opportunity. The amount of money you make will depend on how many rooms you have to rent out, your nightly rate, and your occupancy rate throughout the year.

Accommodation 52

Accommodation Motels Business Occupancy 52

MediaBoom

AUGUST 23, 2024

It involves crafting a compelling brand narrative, understanding guest preferences, and delivering targeted messages across multiple channels. The ultimate goal is to create a strong brand identity, generate demand, and maximize occupancy rates. Partner with travel influencers whose audience aligns with your target market.

Resorts 86

Resorts Market Marketing Marketing Strategy 86